Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, August 10 2020 - 17:00
AsiaNet
Hisense and Paris Saint-Germain announce global partnership
QINGDAO, China, Aug. 10, 2020 /PRNewswire-AsiaNet/ --

Internationally renowned football club Paris Saint-Germain today announces 
leading consumer electronics and home appliances company, Hisense as their 
latest global sponsor in a multi-year partnership.

Hisense has been creating award winning home appliances and consumer 
electronics sold globally over the last 51 years. This new partnership will 
highlight Hisense's mission to enhance the viewing experience for football fans 
around the world and will see them working alongside the club to showcase their 
range of products.

With ground-breaking technology in TV and home appliances, Hisense is perfectly 
positioned to enable the best home viewing experience for Paris Saint-Germain 
fans.  As well as seeing the Hisense brand and product range showcased to huge 
audiences in the Parc des Princes stadium and around the world, via broadcast, 
digital and social channels, the partnership will also see Hisense provide a 
wide range of innovative products to the club to support its needs across its 
various facilities, including its new training centre.

Alex Zhu, the president of Hisense International, said, "We are excited to team 
up with Paris Saint-Germain, one of the most successful and fastest growing 
clubs in the world. They have always pursued breakthroughs in technology and 
innovation in everything that they do, which coincides perfectly with Hisense's 
mission of "pursuing scientific and technological innovation and bringing 
happiness to millions of families". We believe that through this partnership, 
we can create the best possible at home viewing experience for Paris 
Saint-Germain and its fans throughout the world."

Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain commented: 
"We are delighted to welcome Hisense to the Paris Saint-Germain family and to 
be partnering with such a world-leading consumer electronics and home 
appliances company. It will provide an excellent opportunity to reach and 
interact with our fans across the world via the creation of powerful 
experiences and opportunities and we look forward to helping Hisense achieve 
its global ambitions."

Sébastien WASELS, Managing Director Asia Pacific at Paris Saint-Germain added, 
"We are proud to to be working with such a leading global brand from Asia 
Pacific. This is a meaningful partnership for the club, demonstrating our 
growing commitment to the region. We are looking forward to bringing the Paris 
Saint-Germain experience into more people's homes around the world. Together 
with Hisense, we will also come closer to our fans in China where the Hisense 
headquarters are located." 

Today's announcement builds on Hisense's continued commitment to sport through 
sponsorship of major sporting properties around the globe, including the 
partnership with the 2018 FIFA World Cup, UEFA EURO 2016, Formula One Red Bull 
racing and Australia Open. The sponsorship celebrates Hisense's presence on the 
world stage, with the products exported to over 160 countries and regions.  

Paris Saint-Germain and Hisense have been at the forefront of innovation in 
recent years, with the two brands now working together to bring high quality 
entertainment into people's homes.

About Hisense

Founded in 1969, Hisense is headquartered in Qingdao, China. In the past 51 
years, Hisense has always adhered to the core values of "Integrity, Innovation, 
Customer Focus, and Sustainability". The business covers areas including 
multimedia, home appliances, IT intelligent information and modern service 
industries. The company is a leading TV brand worldwide and a market leader in 
China, South Africa and Australia. Hisense has built 54 overseas companies and 
offices, and 14 high-end international production facilities in China, Europe, 
Central America and South Africa. Hisense also has 17 research and development 
centers worldwide with the sole aim of delivering first-rate and high-quality 
products that improve the lives of consumers. 

About Paris Saint-Germain

Paris Saint-Germain football club was created in 1970. Since QSI's purchase of 
the club in 2011, it has transformed to become one of the top football clubs 
and global sports brands in the world. -Paris Saint-Germain is connected with 
Paris, which is at the heart of the organization, under the philosophy of one 
unique city, one unique club. The club has since then won 18 trophies in only 
seven years, 43 in its history, becoming the most successful football club in 
France. Paris Saint-Germain has attracted many great players including 
Ronaldinho, Beckham, Ibrahimovic, and currently Neymar and Mbappé, both ranked 
amongst the top 4 players in the world. The international popularity of the 
club never stops growing. It is now the one of the most followed club in the 
world, expanding from zero to a community over 90 million social media 
followers in just seven years. It has opened international offices in Doha, New 
York and Singapore. The pioneering sports club which now includes men's 
football, women's football, handball and judo added esports in 2016. Giving 
back to the community is fundamental to the club who has drastically increased 
the capacity of its Foundation to develop large and efficient programs. Among 
numerous projects, the Red & Blue School project allows the Paris Saint-Germain 
to serve underprivileged youths.

Photo - https://photos.prnasia.com/prnh/20200810/2880580-1
(Caption: Hisense announces global partnership with Paris Saint-Germain)

SOURCE: Hisense

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