Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, August 18 2020 - 13:57
AsiaNet
HiPhi announces partnership with Givaudan to develop exclusive onboard fragrances
SHANGHAI, Aug. 18, 2020 /PRNewswire-AsiaNet/ --

HiPhi, Human Horizons' premium smart all-electric vehicle brand, and Givaudan, 
the world-renowned flavour and fragrance company, announce their strategic 
partnership to curate HiPhi's unique onboard fragrances.

Photo - https://photos.prnasia.com/prnh/20200818/2887129-1

As the first new energy vehicle brand to collaborate with Givaudan, HiPhi is 
excited to be working with such a fine fragrance company to jointly develop 
innovative new products through the use of new ingredients and technical 
innovations that are catalysing the future of fragrance creation. 

HiPhi's brand spirit, which is "to explore, to be free and to create" and its 
vision of "a diverse world in harmony" is complementary to that of Givaudan's, 
which is "to inspire emotion through creation every day, everywhere." 

Ding Lei, CEO and founder of HiPhi, noted, "Givaudan's rich heritage of 
innovation has helped establish its market leadership and will drive the future 
of the business. We are delighted to create a thrilling, immersive experience 
to HiPhi vehicles through premium fragrances."

To deliver on this commitment, Givaudan has entered into collaborations with 
external players such as academia, start-ups, technology providers and research 
institutions. The strategic partnership with HiPhi will be one that spreads a 
culture of innovation in ways that extend beyond the conventional boundaries of 
scent-crafting.

"This is the first time Givaudan fragrances has been incorporated in the space 
of new energy vehicles, we are thrilled to be working with HiPhi to explore new 
possibilities and bringing premium experiences through the olfactory sense," 
says Gilles Andrier, CEO of Givaudan. 

The HiPhi Fragrance System comes supplied with two select fragrances, which 
have been exclusively developed by a renowned perfumer from the global 
specialist Givaudan Perfumery School in Paris.

HiPhi owners can also use other fragrances, or even have one specially 
developed and enjoy the luxury of immersing themselves in their very own, 
personally designed aroma. The individual fragrance holders can hold 3 at one 
time. 

For 250 years, Givaudan has created perfumes and flavours of premium quality, 
innovating and inspiring trends in scent and taste. Opened in 1946, the 
Givaudan Perfumery School set the standard for modern perfumery training and 
has since trained many international perfumers of the past and present. 

Givaudan's Perfumery School strikes the perfect balance between heritage and 
innovation, mixing traditional learning techniques with state-of-the-art tools 
and technology. Headquartered in Vernier, Switzerland, the company operates in 
over 40 countries worldwide. Givaudan Fragrances has a long-standing record of 
being the hand-picked name for luxury goods companies such as LVMH, Kering, 
Hermès, etc. 

The world of fragrance is highly creative, but it remains founded on science 
and technology. HiPhi has been continuously exploring the different 
possibilities of multi-dimensional sensory experience. With this partnership, 
the two companies will jointly develop creative innovation and premium 
immersive experience onboard the HiPhi through the olfactory senses. The first 
model, HiPhi X, will reach small volume production by the end of 2020 and 
customer deliveries in 2021.

Logo - https://photos.prnasia.com/prnh/20200713/2855724-1LOGO 

About the HiPhi Brand

HiPhi is a premium brand created by Human Horizons and enhanced by its users. 
HiPhi X is an EV with a lightweight hybrid- aluminum construction. It also 
embeds sustainability with the adoption of vegan leather and the use of 
recyclable materials to further increase the sustainable nature of Human 
Horizons' EV products.

About Human Horizons

Human Horizons is established for R&D in innovative and leading intelligent 
mobility technologies as well as the industrialisation of future-oriented smart 
vehicles. Furthermore, Human Horizons builds smart transportation technologies 
and contributes to the development of smart cities, which will redefine human 
mobility.

SOURCE: Human Horizons

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=369484

   Caption: HiPhi X and Givaudan announce exclusive partnership to curate 
premium unique fragrances onboard HiPhi vehicles.

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