Country for PR: United States
Contributor: PR Newswire New York
Monday, August 24 2020 - 18:18
Hi-Chew Sales Off to a Fast Start at Coles
SYDNEY, Aug. 24, 2020 /PRNewswire-AsiaNet/ --

In less than three months, Hi-Chew has become a strong seller at Coles 

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Ranged at various Coles locations nationwide since the end of May, peg bags of 
Hi-Chew Original Mix ranked a strong 3rd in sales value as of mid-August, with 
Sweet & Sour near the Top 10, and Tropical Mix in the Top 20.

"After just a few months in Australia, we're outselling many famous global 
brands," said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co.  
"This parallels the success we've seen in New Zealand, where sales of Hi-Chew 
have jumped by 300% in five years.  At Pak 'n Save and New World markets in 
Auckland, our sales per store hit nearly 1,000 units a month this year -- over 
20 units per 100,000 population."

Morinaga Asia Pacific recently launched an expanded marketing campaign to 
promote awareness and sales of Hi-Chew in Australia and New Zealand, featuring 
the new slogan "Fortune Flavours the Bold."

"Hi-Chew is the best-selling soft candy in Japan, and the sales results here in 
Australia are highly encouraging," said Anthony King, Managing Director of 
distributor Grocery Corporation.  "From the real fruit flavours and unique 
long-lasting texture to the packaging, this is a premium candy.  To encourage 
trial purchases, we've been supporting our retailers with monthly 25%-off 

In Australia, Hi-Chew has been ranged at selected Coles stores nationwide.  In 
New Zealand, the brand is sold at various retailers nationwide, including Pak 
'n Save and New World.

Available packaging includes peg bags with mixed flavours (100g Original Mix, 
100g Tropical Mix, 90g Sweet & Sour) and sticks in four different flavours 
(Strawberry, Grape, Green Apple, Mango).

The candy was created in 1975 by Morinaga & Co., Ltd., one of Japan's "Big 4" 
confectionery companies.  The fruit chews have been offered in more than 170 
flavours, and achieved sales success worldwide.


SOURCE: Morinaga Asia Pacific Co., Ltd.

CONTACT: Australia: Jenelle Trisic, Grocery Corporation, +61-2-8404-0240,; New Zealand: Mark Whiteman, Tokyo Food, NZ,