Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, August 25 2020 - 14:30
Singled out as innovation pioneer: Crown ESR 1000 reach truck wins IFOY Award 2020
SYDNEY, Aug. 25, 2020 /PRNewswire-AsiaNet/--

Crown, one of the world's largest material handling companies, has won the 
International Intralogistics and Forklift Truck of the Year (IFOY) Award 2020 
in the "Warehouse Truck Highlifter" category for the company's ESR 1000 
Series( of reach 
trucks. A world-famous accolade for outstanding performance, the IFOY Award 
acknowledges the year's best intralogistics products and system solutions. The 
new ESR 1000 Series won the IFOY Award 2020 on the back of multiple innovations 
for boosting productivity, connectivity and operator safety. These include 
Crown's newly developed Gena® operating system and Xpress Lowerâ„¢ mast-lowering 



The independent jury of internationally respected trade journalists praised the 
high level of customer benefits offered by the ESR 1000 Series: "Decisive 
factors for the jury's decision were the innovations in the areas of 
sustainability, ergonomics and safety, which are consistently geared towards 
high customer benefit, as well as the performance values of the truck. 
Particularly outstanding are the Xpress Lower Technology, which can double the 
lowering speed, and the energy-saving regenerative lowering", explains Anita 
Wurmser, Executive Chairperson of the IFOY Award Jury.

Ken Dufford, Vice President Europe at Crown, explains what this means to the 
company: "For me, and especially for Crown's engineers, it's an enormous honour 
to be presented with our fourth IFOY Award for forklift technology. This award 
acknowledges that our work produces valuable resources for our customers and 
our industry in general. Going beyond traditional product development to create 
advanced solutions that deliver genuine added value is an integral part of 
Crown's DNA. We build rugged, durable, reliable forklift trucks, but we also 
develop trendsetting solutions that supplement forklifts and complement 
operator skills. Our development strategy has always prioritised productivity, 
safety of operators and ergonomics."

The new ESR 1000 Series: smart, efficient and reliable -- for real performance

Transport and logistics services provider Voigt Logistik has been using the 
reach truck for some time and is impressed: "Crown's recently launched ESR 1000 
Series is a reach truck that our operators have come to appreciate for its many 
innovative features such as Auto Height Select, Capacity Data Monitor and the 
brand new, intuitive Gena operator experience," reports Jan-Peter Wingert, Site 
Manager at Voigt Logistik in Neumünster, Germany.

The ESR 1000 Series offers innovative technology paired with new, intelligently 
connected features in the Gena operating system that provide operators a 
data-rich user experience and which enable them to work precisely and 
effectively at any height without compromising productivity.

Operators and warehouse managers, as well as service and safety managers, all 
benefit from the Gena operating system, newly developed by Crown and making its 
debut in the ESR 1000 Series. The Gena system is intuitive, customisable and 
interactive, offering a new and engaging operator experience. A 7-inch colour 
touchscreen allows the operator to choose from 25 languages and from a growing 
range of widgets displaying key forklift functions such as operating time, 
steering angle, speed and battery charge. The new Gena operating system 
optimises the forklift's performance ­and makes crucial information easy to 
see, understand and use, helping operators to boost their productivity.

Another ESR 1000 innovation is the Xpress Lower technology, which is capable of 
doubling the truck's mast-lowering speed to 1.1 m/s. This speed is unique in 
the market, enabling up to 21 percent more productivity overall. Far from 
consuming extra energy, the mast-lowering function feeds the energy released 
during the lowering process back into the battery. In combination with the ESR 
1000's regenerative braking system, this can result in energy savings of up to 
11 percent. Crown has a flexible response to the various energy sources 
currently available on the market. Like all Crown lift trucks, the new ESR 1000 
Series is available with lithium-ion power, but with the help of our service 
technicians it can also be switched over to lead-acid batteries at any time to 
match the energy profile of specific applications.

The Auto Height Select feature enhances precision. Operators can use this 
automatic, predefined height selector to stop the forks at programmed rack 
heights or by using the one touch button to stop the forks at the next 
programmed height. This precise, automated positioning helps to avoid product, 
rack and truck damage while simultaneously improving throughput. As the forks 
rise, the truck's colour display shows their current shelf height, alerting the 
operator as soon as the forks reach the programmed target height. Programming 
different rack heights for multiple warehouse zones is straightforward by 
utilizing the remote navigation knob used in conjunction with the Gena display.

The Capacity Data Monitor is an equally useful feature, giving operators an 
at-a-glance view of load weight, lift height and residual capacity so they can 
ensure that load handling stays within safe limits. 

Prizewinning performance

Over the IFOY testing period in February 2020, held in Hanover, Crown's new 
reach truck dominated the competition. The ESR 1000 Series passed the test 
organised by independent journalist and IFOY tester Theo Egberts, then 
continued to make an excellent impression during the scientific IFOY Innovation 
Check and subsequent jury test. Apart from innovation, other test criteria 
included economy, energy efficiency, sustainability, safety, ergonomics and 

The IFOY Award is one of the world's most prestigious international awards for 
logistics and material handling solutions. Winners are selected by a jury of 
internationally reputed trade journalists. This is the fourth time that Crown 
has won the coveted award: Crown's previous IFOY Award winners include the 
company's wireless InfoLink® fleet management 
system( 2013), 
QuickPick® Remote order-picking 
(in 2014) and the RT 4000 
of ride-on pallet trucks (in 2016).

About Crown Equipment Corporation

Crown Equipment Corporation (Crown) is one of the world's leading material 
handling companies. Crown offers its customers a broad range of electric and 
internal combustion (gas) forklifts, as well as automation and fleet management 
technologies. Crown seeks to provide customers with forward thinking and 
innovative products designed to improve performance and lower operating costs. 
Sales and service of the products are handled by Crown-owned direct operations 
and independently owned dealers throughout the world.

The company's global headquarters is located in New Bremen, Ohio, USA, with 
regional headquarters in Australia, China, Germany and Singapore. Its employees 
number more than 16,100 worldwide. Crown operates a service and distribution 
network that exceeds 19 factories in 11 locations around the world. To learn 
more about Crown's ideas for helping customers advance the productivity of 
their operations, visit

SOURCE Crown Equipment Corporation

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   Caption: Crown Equipment with the ESR 1000 Series reach trucks.