Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, September 03 2020 - 08:00
IFA 2020 Special Edition – For the first time since the start of the Corona crisis, a global leading trade fair for consumer electronics will be opening its doors
BERLIN, Sept. 3, 2020 /PRNewswire-AsiaNet/ --

IFA video material for journalists available at the IFA Global Broadcast Center 

IFA 2020 Special Edition is the first major global fair for consumer and home 
electronics that will physically take place since the pandemic. From September 
3rd to September 5th, outstanding brands and up-and-coming start-ups will 
showcase their novelties, trends and highlights at the Berlin exhibition 

IFA Next, Smart Home, Future, The edge of innovation
"After all those event cancellations, our industry urgently needs this platform 
in order to present its innovations. Virtual events are certainly helpful, but 
they lack the emotional connection," says Director Jens Heithecker.

This year, the main question is: Which innovations will prove successful in the 
"new normal" of the post COVID 19 situation? 

Due to the new importance of our homes and the boom of household appliances, 
the focus is primarily on smart home applications and products that have a 
positive influence on the living climate. Besides, the focus is on cutting-edge 
technologies, such as Internet of things, 5G, Mixed Reality, AI and robotics 
which will redesign the world in the era of digital working and learning, 
telemedicine and digital health.

The number of participants is limited, because health and safety are top 
priority. Nevertheless, there will be non-virtual live events that will focus 
on B2B core functions of IFA. 

Cross-industry innovations will be presented at SHIFT Mobility meets IFA NEXT. 
For the first time, the platforms for both, technologies that will change our 
mobility (SHIFT) and future-oriented products, concepts and solutions from 
high-tech companies, startups and research institutes (IFA NEXT) will be 
combined and will serve as an expert network.

These event components aim at trade visitors. Media representatives can 
experience the latest products, press briefings and IFA keynotes live at the 
IFA Global Press Conferences.

In the Global Broadcast Center, media partner will make available 
extensive moving image material free of charge and rights to journalists who 
will report on IFA 2020.

Photo -  
Logo -  

Michael Mueller-Jaeger
Tel.: +49 (0)173-2515900 

Source: GmbH