Country for PR: United States
Contributor: PR Newswire New York
Thursday, September 10 2020 - 10:43
Lucid Motors Unveils Lucid Air, the World's Most Powerful and Efficient Luxury Electric Sedan
NEWARK, Calif., Sept. 10, 2020 /PRNewswire-AsiaNet/ --

-- New benchmarks for electric vehicle innovation, performance, luxury, and 
sustainability available in the Lucid Air with a full range of models starting 
below $80,000 

Lucid Motors ( 
), which seeks to set new standards for sustainable transportation with its 
advanced luxury EVs, today unveiled production details for the highly 
anticipated Lucid Air in a global web broadcast from its Silicon Valley 
headquarters. Having already set new industry benchmarks in the EV and luxury 
segments in key areas related to performance, efficiency, and design, 
deliveries of this new pure-electric luxury sedan will start in spring of 2021.

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"Lucid Motors is driven to make the electric car better, and by doing so, help 
move the entire industry forward towards accelerated adoption of sustainable 
mobility. The goal of this relentless approach to developing the world's most 
advanced electric vehicle is to benefit all mankind with sustainable, zero 
emission transportation, and to also attract new customers to the world of 
EVs," said Peter Rawlinson, CEO and CTO, Lucid Motors. "With the Lucid Air, we 
have created a halo car for the entire industry, one which shows the 
advancements that are possible by pushing the boundaries of EV technology and 
performance to new levels."

Using Space to Create the Air

The Lucid Air is the result of a revolutionary approach to automotive packaging 
called the Lucid Space Concept ( 
), which capitalizes upon the miniaturization of Lucid's in-house developed EV 
drivetrain to optimize interior cabin space. The concept is central to the 
architecture of the Lucid Electric Advanced Platform (LEAP) upon which the 
Lucid Air, and forthcoming Lucid vehicles, will be built. It's a holistic, 
clean-sheet approach to advanced EV construction, without using existing "off 
the shelf" solutions so often seen in EVs from legacy automakers.  

By simultaneously making smaller yet more powerful electric motors and 
dramatically improving the packaging of the entire electric powertrain, Lucid 
is able to reclaim that space for passengers and their comfort. This extends 
the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from 
energy to spatial efficiency, delivering an unprecedented combination of range, 
practicality, performance, and luxury.  

The Space Concept also contributes to the subtly different and modern 
proportions for the Lucid Air, without relying on any traditional automotive 
design cues, instead delivering a beautiful car that looks entirely distinctive 
on the road.

"When we embarked on this journey at Lucid Motors and the development of our 
first vehicle, the Lucid Air, we refused to compromise. We decided early on 
that we were going to pursue every facet of performance, innovation, and 
luxury," said Derek Jenkins, VP of Design, Lucid Motors. "The result is that we 
are building the best car in the world, the numbers simply speak for 
themselves. What's more, we did all this without ever sacrificing the beauty of 
the Lucid Air, which will stand as the first example of a car being created 
from a clean sheet to leverage the total design freedom that an EV architecture 

An Inspired State

Taking its cues from California, the state's spirit is embedded in not only all 
of Lucid Motors' products, but also in the retail and digital experiences the 
brand is creating. As the name implies, Lucid is inspired by the notion of 
seeing things differently and making those dreams come true. It's summed up in 
the brand tagline of "Dream Ahead," which is also the company's vision for 
rejecting the status quo and always pushing the boundaries in EV technology.

"The Lucid brand was created with a progressive, post-luxury mindset ideally 
suited to meet the rapidly evolving needs of the most progressive buyers. We 
are heading into a future where conscious consumers see sustainability, 
advanced design, and technical innovation as equally important to more 
traditional luxury values of quality and craftsmanship," said Jenkins. "We 
consider Lucid to be at the forefront in a shift in consumer preferences toward 
new brands that offer direct relationships alongside products featuring 
entirely new levels of technology, performance, and design."

Setting New Standards at Every Level:

Record-Breaking Performance and Range 
With up to 1,080 horsepower available in a dual-motor, all-wheel-drive 
architecture, the Lucid Air is able to achieve quarter-mile times as quick as 
9.9 seconds ( 
) on a consistent, repeatable basis. To date, it is the only electric sedan 
able to achieve a quarter-mile time under 10 seconds. The power of the Lucid 
Air is complemented by an available extended-range capability that achieves an 
estimated EPA range of up to 517 miles 
) on a single charge.

World's Fastest Charging EV
When it arrives to market, the Lucid Air will also be the fastest charging 
electric vehicle ever offered ( 
), with the capability to charge at rates of up to 20 miles per minute when 
connected to a DC Fast Charging network. For owners charging their Lucid Air in 
real-world conditions on the road, that can translate into 300 miles of range 
in just 20 minutes of charging.

Race-Proven EV Battery Packs
Lucid Motors drew upon 10 years of experience and over 20 million miles of 
real-world testing in creating its in-house developed, compact 113kWh 
extended-range battery pack ( 
). Further developed in the world's leading electric racing championship, 
Lucid's race-proven battery technology excels with a custom Battery Management 
System (BMS), clever cell packaging, and world-class energy density.  

Class-Leading Interior Packaging and Largest Frunk
With Lucid's exclusive Space Concept philosophy, Lucid Air offers a full-size 
luxury-class interior while maintaining an agile, sport sedan footprint. This 
approach also results in the largest frunk of any electric car to date and 
incredible bi-level storage capabilities in both front and rear compartments.

The Most Aerodynamic Luxury Car in the World
The Lucid Air is the world's most aero-efficient luxury car ( 
), with tests completed at Windshear's advanced rolling-road wind tunnel 
verifying a coefficient of drag of 0.21.

Advanced Glass Cockpit Displays Combined with Tactile Physical Controls
The interior of the Lucid Air reflects a revolution in how next-generation 
free-form displays are elegantly integrated into the design architecture of the 
cabin, providing a beautiful and seamless way of interacting with the vehicle 
software and human-centric user interface. In front of the driver is a 34-inch 
curved Glass Cockpit 5K display that "floats" above the dashboard, contributing 
to the light and airy feel of the interior. In addition, a retractable central 
Pilot Panel sits in finger-tip reach of the driver and passenger for deeper 
control of the vehicle's systems and functions. To complement the digital 
displays, several highly tactile, precision-milled physical controls are 
present, including ribbed turbines for steering wheel functions, a volume 
control roller, and alloy toggle switches for tuning climate settings. 

The Next Level in ADAS
The Lucid Air's advanced driver-assistance system (ADAS), Lucid DreamDrive, is 
a first-of-its-kind platform combining the most comprehensive sensor suite on 
the market ( 
) with a cutting-edge Driver Monitoring System (DMS), all standard on the Lucid 
Air Dream Edition. It is the first system of its kind to offer 32 sensors, 
covering vision, radar and ultrasonics, plus the world's first standard 
high-resolution LIDAR in an EV, all working alongside the standard DMS and 
geo-fenced HD mapping to provide the safest possible approach to Level 2 and 
Level 3 driver assistance technologies.

World's Most Advanced Lighting Technology
Lucid Air's headlamps are a truly revolutionary Micro Lens Array system 
comprised of literally thousands of "light channels." Developed entirely 
in-house, this technology provides the brightest, most precise and advanced 
lighting system ever. Digital steering of light direction is possible by 
digitally switching light channels in different directions, revolutionizing 
visibility and enhancing safety.

Alexa Voice Natively Integrated into Lucid Air
Lucid has collaborated with Amazon to bring an advanced Alexa Built-In 
implementation directly into Lucid Air. This enables the driver and passengers 
to enjoy the full Alexa experience on the go – including navigation, calling, 
streaming media, smart home control, and adding items to a shopping cart or 
to-do list – all while keeping their eyes on the road and their hands on the 
wheel. The Lucid implementation of Alexa also provides an expanded set of 
localized vehicle control features of Lucid Air including HVAC, all with a 
simple voice command. When a driver uses Alexa there will also be visual 
support for commands via the Lucid Air's Glass Cockpit display. Over time, the 
available feature set will continue to grow via Lucid's built-in Over-the-Air 
(OTA) updates.

A Dream Becomes Reality

The Lucid Air will be available initially in North America, offered in four 
model ranges:

    -- The Air, the starting point for the lineup, available in 2022 and 
       starting below $80,000 ($72,500 after USA federal tax credit)* 
    -- The well-equipped Air Touring model, available late 2021, from $95,000 
       ($87,500 after USA federal tax credit)* 
    -- The fully equipped Air Grand Touring, available mid 2021, from 
       $139,000 ($131,500 after USA federal tax credit)* 
    -- The all-inclusive, limited-volume Air Dream Edition, available spring 
       2021, at $169,000 ($161,500 after USA federal tax credit)*

Dream Edition
The Lucid Air Dream Edition will feature a unique combination of Lucid 
attributes and technology, combining incredible performance with exceptional 
range. The 1,080hp luxury EV sedan will be available in Stellar White, Infinite 
Black, or a Dream Edition-exclusive Eureka Gold finish. Each color will come 
with an exclusive "Santa Monica" themed interior trim package, including full 
Nappa grain Bridge of Weir leather throughout and silvered Eucalyptus wood 
accents. The Dream Edition will also feature a unique 21-inch "AeroDream" wheel 
design and be highlighted by special badging and trim that marks its position 
as a limited-production halo edition of the Lucid Air.

Touring and Grand Touring Editions
The heart of the Lucid Air lineup will be the Air Touring and Air Grand Touring 
models, which offer 620hp and 800hp respectively. The Air Grand Touring will 
have range available up to the recently announced estimated EPA rating of 517 
miles. Full details of available configurations and all Air models can be found 
on the Lucid Motors website ( 

Reservations are open now for customers across the US and Canada, as well as in 
select countries in Europe ( 
) and the Middle East. ( 
)Those who are inspired can reserve the Lucid Air ( 
) via a $1,000 USD refundable deposit or the limited production Dream Edition 
with a $7,500 USD refundable deposit. The luxury sedan will also be available 
through the 20 Lucid Studios and Service Centers ( 
) that are planned to be open across North America by the close of 2021. 
European and Middle East market delivery dates, pricing, and sales and service 
center details will be announced at a later date.

Production at the Lucid Motors factory in Casa Grande, Arizona, will begin in 
the coming months, with deliveries of the Lucid Air to North American customers 
to commence in spring of 2021.  

2021 Lucid Air Lineup at a Glance

Additional versions of the Lucid Air and new Lucid models will be shared in the 
future, with the following providing specs on currently planned Lucid Air 

    Model	              Price (USD)	       Est. EPA Range
                                                          (up to)
	                Base	  Minus Tax Credit	

    Air	               Below      $72,500                  TBA
    Air Touring	      $95,000	  $87,500*	           406**

    Air Grand
     Touring	      $139,000	  $131,500*	           517**

    Air Dream 
     Edition	      $169,000	  $161,500*	           465 (21"
                                                           wheels); 503
                                                          (19" wheels)

    Model	   HP	              Performance (est.)            	

	                 0-60 (sec)	  1/4 Mile (sec)/    Top Speed (mph)
                                          Speed (mph)
    Air	           TBA	      TBA	      TBA	            TBA

    Air Touring	   620	      3.2	  11.4 / 123	            155

    Air Grand
    Touring	   800	      3	          10.8 / 133	            168

    Air Dream 
    Edition	  1,080	      2.5	   9.9 / 144	            168

    Model	         Charging (up to)	          Availability

	             Miles/Time      Peak
                     Fast Charge    charging 
                        DC	     speed
    Air	          300/20 minutes    1200 mph	                2022

    Air Touring	  300 /20 minutes   1200 mph	              Q4 2021

    Air Grand
    Touring	  300 /20 minutes   1200 mph	              Q2 2021

    Air Dream 
    Edition	  300 /20 minutes    1200 mph	              Q2 2021

*factoring in potential $7,500 USA Federal Tax Credit
 **with 19" AeroRange wheel/tire package

About Lucid Motors
Lucid's mission is to inspire the adoption of sustainable transportation by 
creating the most captivating electric vehicles, centered around the human 
experience. The company's first car, the Lucid Air, is a state-of-the-art 
luxury sedan with a California-inspired design underpinned by race-proven 
technology. Featuring luxurious interior space in a mid-size exterior 
footprint, the Air will be capable of an estimated EPA range of over 500 miles 
and 0-60 mph in under 2.5 seconds. Customer deliveries of the Lucid Air, which 
will be produced at Lucid's new factory in Casa Grande, Arizona, will begin in 
spring of 2021.

Media Contact
Andrew Hussey

SOURCE  Lucid Motors