Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, September 15 2020 - 08:26
Mobile-First Platform InMobi Pulse Recognized in Latest Report on AI-Enabled Consumer Intelligence Solutions by Independent Research Firm
SINGAPORE, Sept. 15, 2020 /PRNewswire-AsiaNet/ --

InMobi Pulse was listed by Forrester as an Early Stage New Tech platform in its 
latest guide on consumer intelligence solutions powered by artificial 
intelligence, New Tech: AI-Enabled Consumer Intelligence Solutions, Q2 2020.

Getting actionable consumer insights at scale is one of the biggest challenges 
for marketers today. With access to 620 million unique users in Asia Pacific, 
InMobi Pulse empowers marketers to understand and identify their ideal 
customers. InMobi Pulse leverages over 50 mobile-first signals including 
location and demographics to help brands gather rich consumer intelligence in a 
privacy-compliant manner.

Mario Dughi, Senior Digital Transformation Manager at Unilever who has 
leveraged InMobi Pulse, commented: "Today's consumer learns, evolves and takes 
action in a way that is too fast for many of us to keep up with, let alone get 
ahead of. They are 'always-on' and have more control than ever before on when, 
how and with who they engage. They seek contextual experiences — meaning their 
engagement with a brand reflects an understanding of past actions, product 
usage and a myriad of other factors. Through the application of 
consumer-focused technologies that are data-driven and mobile intelligent, we 
created a precise, fully Integrated and agile go-to-market strategy."   

In their report, Forrester defines these solutions as having capabilities that: 
1) cut across data silos, 2) speed up data-to-insights and 3) deliver insights 
that power decision making. "Of the 26 providers named by Forrester in this 
report, we believe InMobi Pulse is the sole mobile-first offering and the only 
option with a strong focus on the Asia-Pacific region." shared Abhay Singhal, 
Co-founder and CEO, InMobi Marketing Cloud, "By including InMobi Pulse in its 
Early Stage category, we maintain that Forrester has validated the platform's 
unique strengths and substantiated InMobi's investment in building intelligent 
experiences for brands by leveraging its decade-long experience in mobile and 

"We are currently in an information-saturated environment; Brands have to cut 
through the clutter and make real-time decisions for which they need valid yet 
mobile-native, consumer-first intelligence platforms," said Vasuta Agarwal, 
Managing Director, APAC at InMobi. "Brands like Lenovo, Reckitt Benckiser, 
Unilever, Vodafone, Swiggy, Cloud 9 are early adopters, open to experimenting 
and innovating, and have experienced the power of Pulse while driving brand 

Abhay added, "Brands need to invest in creating memorable experiences for and 
providing value to consumers at every stage of their buying journey. For us, 
this recognition by Forrester is further testament that InMobi Pulse helps 
brands shape insightful strategies built on deep consumer intelligence."

About InMobi 

InMobi drives real connections between brands and consumers by leveraging its 
technology platforms and exclusive access to mobile intelligence. Its Marketing 
Cloud creates new paths for brands to understand, identify, engage and acquire 
connected consumers. As a leading technology company, InMobi has been 
recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast 
Company's 2018 World's Most Innovative Companies. For more information, visit

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