Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, October 02 2020 - 21:18
AsiaNet
A Rising POWER: GWM P-Series Pickup Global Name, POER, Is Announced
BEIJING, Oct. 2, 2020 /PRNewswire-AsiaNet/ --

-The official name of GWM P series pickup is announced at Auto China 2020 with 
rendering pictures released afterwards

At Auto China 2020, GWM (601633.SS/02333.HK), a world-renowned SUV and pickup 
manufacturer, unveiled the official name of its P Series Pickup for 
international markets: POER.

The word POER (pronounced as power), an acronym for "Powerful, Off-road, 
Enjoyable and Reliable", is inspired by the Chinese character Pao, and also 
comes from the word POWER in its middle English form. It represents GWM's aim 
to build a vehicle that is powerful not just mechanically but also practically, 
that can go off-road, and the intelligent connectivity makes the ride always 
enjoyable, and intelligent safety to make it reliable in various road 
conditions.

This September marks one year since the launch of GWM POER pickup. The GWM POER 
quickly hit nearly 100,000 units target in such short time, as the absolute 
class winner in the market. Last year witnessed 1.8 million GWM pickup sold 
globally. And the market share of GWM pickup hits a record-high 50% in its home 
market, China. 

GWM POER pickup, with the features of all-new design and intelligent safety, 
will be launched in certain international markets before the end of this year. 
GWM hopes the launch of this new-generation POER can bolster its international 
sales.

In recent years, due to the utility in a multitude of scenarios, pickup trucks 
have become immensely popular worldwide. As the models continue to be upgraded 
and start to be equipped with the latest intelligent safety technologies 
firstly applied on sedans and SUVs, in tandem with the expansion of usage 
scenarios, the vehicle is now meeting driver expectations in terms of stylish 
design, intelligence and comfort. In addition to the primary role as a utility 
vehicle, the pickup is ever more often selected as a family car and a weekend 
trip vehicle. 

In keeping with this trend and based on the POER's product position as a global 
product, GWM will roll out the POER series with automatic transmission edition 
in international markets. This will be the first time the automaker has 
exported automatic transmission-equipped pickups in the 23 years that it has 
been exporting the vehicle type. With automatic transmission and the 
intelligent safety features, GWM expects the POER model to enter the high-end 
pickup segment, enriching the firm's product lineup and offering more choices 
for drivers. 

With the aim of providing more options for consumers, the POER series will 
offer two different exterior styling. Both front face appear with a large grill 
design with great visual impact, adding a sense of power to the vehicle. The 
enlarged logo in the middle complements the look from the front, amplifying the 
sense of prowess and embodying the model with a desirably aggressive feel. The 
large size grill with a large size badge, together with the bulging muscles on 
the bonnet and body makes the whole car with aggressiveness and ready to fight 
nimbly like a Raider. The bulging lines look like the "sinew" in wild 
predators, injecting life and soul into the body. Car body design adopts a lot 
of "circle and curve" as basic elements, which symbolize the hidden resilient 
power in life and nature beauty.

About GWM

GWM is a world-renowned SUV and pickup manufacturer. The firm was listed on the 
Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. With 
four brands, including HAVAL, WEY, ORA and GWM Pickup, the carmaker produces 
both conventional and new energy vehicles, and focuses on the SUV and pickup 
truck categories. GWM can independently support its core components, including 
engines and transmissions. In 2019, GWM sold 1,058,648 new vehicles, an 
increase of 1.43% year-on-year, exceeding the one million mark for the fourth 
consecutive year.

For more information, please visit https://www.gwm-global.com/ 

SOURCE: GWM

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   Caption: GWM

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