Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, October 06 2020 - 12:38
Rebranding and Innovation Power GWM's Intelligent Transformation as Auto China 2020 Closes
BEIJING, Oct. 6, 2020 /PR Newswire-AsiaNet/ --

GWM (601633.SS/02333.HK), a world-renowned automobile manufacturer, delivered a 
thrilling new look at its revitalized brand and product strategy at Auto China 
2020, showcasing a fresh focus on intelligent products and user-oriented 
experiences. As one of the exhibition's highlights, GWM's inventive booth 
featured the major proprietary technology platforms driving its 
intelligentization strategy. It also conducted a livestream, attracting 
millions of viewers globally. 




GWM's brand and product innovation was on full display. Not only did it engage 
Chinese actors to perform its new brand culture and user-focused scenarios to 
reach young consumers, but it also showcased a new product lineup that paves 
the path towards the future "intelligent" world. The breakthrough 
third-generation HAVAL H6, with its FOTA upgrade, unleashes a new era of 
intelligent connectivity, as its smart capabilities enable it to learn from and 
accommodate the driver's everyday life. Both the HAVAL H6 and HAVAL Dagou 
achieve L2 autonomous driving, while its POER pickups achieve L4, supporting it 
fully in fixed scenarios.

These car models represent new heights in GWM's intelligent car design and 
production following its repositioning as a global mobility technology company. 
GWM's vehicles featured at Auto China are developed, designed, and produced by 
the following global, intelligent modular platforms:

- The "L.E.M.O.N" Platform: Focusing on flexibility, high performance, advanced 
security, and light weight, it supports the development of wide-ranging models, 
including A0 to D platform vehicles, SUVs, MPVs, and more. 
- The "COFIS" Platform: Exploring future travel through intelligent cockpits, 
driving, electronics, and electronic architecture, it is the digital engine 
driving GWM's transformation. 

"Powered by advanced digital and new energy capabilities, our products have the 
strength to compete in the global marketplace," said Tony Sun, GWM Deputy 
General Manager of Overseas Marketing. "We hope to take this opportunity to 
showcase our innovative transformation to the global market and users, whom 
will see changes in our globalized model POER Pickup."

With its leading R&D capabilities, GWM presides over 10 R&D centers in seven 
countries, with its Baoding headquarters as the core. It boasts a global R&D 
team of over 17,000 across its locations in Baoding (China), Shanghai (China), 
Yokohama (Japan), Detroit (US), Los Angeles (US), Frankfurt (Germany), Munich 
(Germany), Bangalore (India), Kottingbrunn (Austria), and Gyeonggi (South 

Source GWM

Image Attachments Links:


   Caption: Rebranding and Innovation Power GWM’s Intelligent Transformation as 
Auto China 2020 Closes.


   Caption: GWM Showcases 3rd Gen H6 SUV at Auto China 2020.


   Caption: Reveals the Official Name of POER Pickup.