Country for PR: China
Contributor: Xinhua News Agency
Thursday, October 08 2020 - 13:25
AsiaNet
China's Hangzhou: Where cartoon & animation dreams always bear fruit
HANGZHOU, China, Oct. 8, 2020 /Xinhua-AsiaNet/--

The 16th China International Cartoon & Animation Festival (CICAF) was held in 
Hangzhou, capital city of southeast China's Zhejiang Province from September 29 
to October 4. A total of 2,680 Chinese and foreign enterprises and institutions 
from 65 countries and regions around the world participated in the animation 
festival's online and offline activities, with 10.12 million people joining the 
festival online. Nearly 1,000 original animation works sought to win the 
"Golden Monkey King" Awards competition. At the same time, the competition has 
also introduced a venture capital match-making session to promote exchanges and 
cooperation among animation, cartoons, games, publishing and derivative 
products, so as to create an industrial ecosystem via the competition, 
according to China International Cartoon & Animation Executive Committee Office.

From less than 10 animation enterprises in 2004 to more than 300 in 2019, 
Hangzhou's cartoon and animation community has expanded rapidly in a short span 
of more than 10 years. Meanwhile, Hangzhou's animation industry has formed a 
complete industrial chain, ranging from original content production to 
animation production and derivative development. Many young people have seen 
their animation dreams come true here. Hangzhou has undoubtedly become an ideal 
land to realize dreams for China's animation industry.

Start up the animation career in Hangzhou

Lei Tao is one of the best examples of seeing one's animation dream come true 
in Hangzhou. In 2010, Lei, who studied animation in college, founded Thunder 
Animation in the animation hub. 

In order to produce the most perfect and most suitable original Chinese 
animation works for preschool children, Lei and his team invited Pixar animator 
Anthony Wang, who has participated in Toy Story and Finding Nemo, and 
international industry experts such as BBC screenwriters Andrew Emerson and 
Rachel Murrell for group creation in China or remote online guidance. He also 
consulted a professor of colorimetry at the University of California, Santa 
Barbara, and designed a set of color value combinations for their cartoon 
series Rainbow Chicks that are the least harmful to children's eyes.

"The extreme pursuit of detail and strict control are the characteristics of 
every dream hunter in Hangzhou's animation sector," said Lei. "I think this 
should be one animation industry feature to be proud of in Hangzhou."

Shen Hao, the founder of Fanfan Inc, is another young person to establish his 
animation career in Hangzhou. "Hangzhou's animation industry ecology is 
resilient and enduring. This is where I started my business."

China's animation industry has entered a period of rapid development, but the 
original content is not interesting enough in terms of story and human design, 
according to him.

In addition to actively participating in and organizing the "Nova Cup" 
competition hosted by the CICAF for more than ten years to discover and 
cultivate local cartoon creation talents in China, Fanpan Inc also introduced 
the editing and creation integration mechanism in the Japanese animation 
industry, which determines the works' content focus by readers' market 
response, according to Shen.

Enjoy Chinese-style animation in Hangzhou

Starting from 2014, Hangzhou has rolled out relevant policies to encourage 
cross-industry integration and create an economic form that covers the entire 
industrial chain. Cosplay is an important part of derivatives in the animation 
industry. Every year, the CICAF will hold the China Cosplay super ceremony 
competition, a big party for animation lovers and cosplay players at home and 
abroad to show their individuality and enjoy an animation carnival.

Senior cosplay players "Chicago Typewriter" and "The Greater China" attended 
the event again in Hangzhou this year. They said that in China, no city can 
create such a strong atmosphere of animation culture than Hangzhou, and local 
residents have a high degree of tolerance for dimensional culture. 

Every year during the festival, Hangzhou's airports, high-speed railway 
station, subway stations and both sides of roads feature the event's signs, 
creating an overwhelming animation festival atmosphere. It's fair to say that 
Hangzhou's animation enthusiasm is flowing in the city's blood. 

"In Hangzhou, a Coser can verify all one's unconstrained ideas to encourage one 
to dare to think, do and realize," according to them.

Embrace the animation sector's future in Hangzhou

Animation practitioners in Hangzhou are convinced that China's animation will 
usher in a better era. How to find the innovation points and creative ideas of 
Chinese animation? Su Huan, CEO of Hangzhou InNow, believes that the animation 
industry itself is about cross-industry fusion and pluralism, especially the 
exploration and shaping of traditional Chinese culture.

"Next year, we will launch an App based on artificial intelligence technology 
to break the technical barrier of animation production and let more people feel 
the charm of animation easily via this application," Su said.

Teng Kuixing and Liu Qin are well-known dubbing directors and actors in China. 
They jointly served as judges of the animation festival's dubbing competition, 
which is also the only national-level animation dubbing competition. 

Both Teng and Liu mentioned that the current shortage of high-quality talents 
is a common challenge facing China's entire Animation Comic Game market. 
However, in their view, Hangzhou has been training and transporting young 
talents for various sub-sectors of the animation industry through various 
means. For example, this year's dubbing competition uses the resources of the 
animation festival platform to provide win-win cooperation opportunities for 
enterprises and winners. 

Many Hangzhou animators are striving to produce the first-class original 
Chinese animation works, which is the source power and firm belief of their 
animation creation. Thus, Hangzhou deserves the name of "China's Cartoon and 
Animation Capital".

Source: China International Cartoon & Animation Executive Committee Office

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   Link: http://asianetnews.net/view-attachment?attach-id=373635

   Caption: In Hangzhou, animation makes life more colorful.

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