Country for PR: United States
Contributor: PR Newswire New York
Wednesday, October 21 2020 - 19:00
Vype and The Fratellis Launch Global Competition to Give Up-and-Coming Artists and Bands the Chance of a Lifetime
LONDON, Oct. 21, 2020 /PRNewswire-AsiaNet/ --

-- As part of the Cubes of Inspiration Vype Hero activations, Vype is calling
   all up and coming talent to take part in a lifechanging opportunity which
   could see them win a deal with Cooking Vinyl records for the worldwide
   release of a single, and mentorship from award-winning band The Fratellis

Multi-platinum, award-winning Scottish rock band, The Fratellis and e-cigarette 
brand, Vype are holding a competition to give one lucky unknown music artist or 
band a platform to accelerate their path to stardom. With COVID-19 having a 
significant impact on the Arts, Vype and The Fratellis are joining forces to 
provide support to the music community at a time when it needs it the most.

Video - 

Not to be missed, this exclusive competition offers a chance to win a worldwide 
deal to release a single with Cooking Vinyl records, which has worked with 
greats including: The Fratellis, The Prodigy, The Psychedelic Furs, Passenger. 
This once in a lifetime prize also features a studio session to record the 
artist or band's winning single, which will be mixed by famous Los 
Angeles-based producer/mixer, Tony Hoffer. 

The winner will also get the opportunity to work with The Fratellis themselves 
including one-on-one time with the band through an online masterclass and an 
incredible, money-can't-buy slot on their virtual gig! To get involved, 
upcoming talent are invited to submit their tracks via @Vype_worldwide ( 
) Instagram page, with both the shortlist and the final selection being chosen 
by The Fratellis themselves. 

This whole experience will be professionally marketed, including the creation 
of a music video of the unknown talent's record. As well as this, a 
behind-the-scenes style video with The Fratellis will be shared across Vype and 
The Fratellis' social channels for the world to see.

"Vype is dedicated to creating unique moments of inspiration and creativity and 
we're thrilled to be able to launch a competition such as this to give one 
lucky talent a chance of a lifetime! Inspiring and allowing artists to pursue 
their dreams is something we firmly believe in and we're very much looking 
forward to working closely with The Fratellis on this" says Elly Criticou, 
Vapour Category Director, BAT.

The Fratellis are a multi-platinum Scottish rock band from Glasgow, formed in 
2005. The band consists of lead vocalist and guitarist Jon Fratelli, bassist 
and backing vocalist Barry Fratelli, and drummer and backing vocalist Mince 
Fratelli. The Fratellis have announced that their sixth studio album, titled 
Half Drunk Under a Full Moon, to be released on April 9th 2021, alongside a 
full UK and European tour. 

The competition is running until 28th October and entries should be made via 
Vype's Instagram (@Vype_worldwide ( 
)). Make sure you read the T&Cs (+ Privacy Notice) before you get started, 
which you can find here ( 
). ( )
@Vype_worldwide ( 
Vype YouTube ( 

Notes to editors:

For more information on the products or for images, please contact:

Sophie McCulloch – +44 20 7331 5308

About British American Tobacco: British American Tobacco Group (BAT) is one of 
the world's leading, multi-category consumer goods organizations, that provides 
tobacco and nicotine products to millions of consumers around the world. It 
employs over 55,000 people, with market leadership in over 55 countries and 
factories in 48. Its Strategic Portfolio is made up of its global cigarette 
brands and an increasing range of potentially reduced-risk products, comprising 
vapour and tobacco heating products, as well as traditional and modern oral