Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, November 10 2020 - 13:00
PR Newswire Further Strengthens News Distribution Network in Key Asia-Pacific Markets
HONG KONG, Nov. 10, 2020 /PRNewswire-AsiaNet/ --

Through over 250 new content partnerships, closer media engagement and a robust 
social media presence, PR Newswire is bolstering its media footprint in the 
region especially in Australia, South Korea and the Philippines. 

PR Newswire, the leading global provider of news distribution and earned media 
software and services, continues to expand and deepen its media network across 
the Asia-Pacific (APAC) region.

PR Newswire's Distribution Network in APAC 2020

In 2020, the company developed more than 250 content partnerships, bringing the 
total number to over 1,500. Its comprehensive media database in APAC was 
enhanced by the addition of more than 5,000 journalists and influencers this 
year as it cultivates wider and more active engagement on mobile and social 

These achievements are part of PR Newswire's continuing efforts to enhance its 
distribution channels through online content partnerships, collaborations with 
news agencies, traditional and trade media database, and mobile and social 
media network. Through this multi-pronged platform, brands can harness more 
opportunities and touchpoints to share their news in the region. 

Boosting extensive content partnerships 

PR Newswire achieved significant breakthroughs in its local distribution 
network, especially in Australia, South Korea and the Philippines this year. 

-In Australia, PR Newswire tripled the number of its content partners to more 
than 30. A new major partner is News Co(, an independent 
news publishing group that runs more than 20 websites, including The Times, 
Daily Bulletin and Business Daily Media. They cover industries such as retail, 
business, real estate, technology and more. More than 1,000 journalists and 120 
media outlets were also added.   

-In South Korea, the number of journalists in the media database increased by 
32%, bringing the total number to over 6,300. Over 240 media outlets were 
added, including Hankyung(, a leading news portal in 
South Korea, which is also the online platform of The Korea Economic Daily, one 
of the country's major business newspapers. 
-In the Philippines, more than 320 journalists and over 280 media outlets 
joined the media database. Enhancing the content partnership network is the 
addition of UNTV(, a major television network 
that covers local and world news on science, technology, health, sports and 

The company also accelerated efforts to forge more impactful partnerships with 
the media in 7 other major markets in the region. They include Mainland China, 
Hong Kong, Indonesia, Singapore and Taiwan. The content partners span a broad 
spectrum of media channels, from news agencies, news and trade websites, blogs 
and apps. 

Through these partnerships, press releases distributed through PR Newswire are 
republished on media platforms across various industries, delivering a wide 
variety of relevant local news to highly targeted audiences.  

Other new key content partners developed this year include: 

-Campaign Asia-Pacific(, a portal that provides 
insights and intelligence into the ideas, work and personalities that shape the 
region's marketing communications industry.  

-China Daily(, the national English-language 
newspaper of Mainland China, which is the definitive source of news related to 
China. Coupled with its websites, apps and social media pages, the multimedia 
platform reaches more than 200 million readers. 
-Gizmologi(, a popular bilingual technology portal that 
delivers news, gadgets and gaming in Indonesia. 
-Global Banking and Finance Review(, a 
Singapore-based website that features business, finance and fintech news 
targeted at senior management., one of Hong Kong's top property portals 
that has a database of sales, purchases and transaction prices and property 

-XinMedia(, a leading travel website in Taiwan that 
covers market insights, trend analysis and breaking news. 

These additions join PR Newswire's list of content partners in APAC. Leading 
partners include Yahoo! Finance, Markets Insider, AsiaOne (Singapore), The 
Asian Parent (Malaysia) and The Saigon Times (Vietnam). PR Newswire also has 
exclusive partnerships with reputable news agencies such as Yonhap News Agency 
(South Korea), Kyodo News (Japan) and InfoQuest (Thailand). 

"Growing our network of content partnerships provides additional platforms for 
our clients to amplify their news. By tapping into the local markets through 
establishing closer collaborations with the media, we are continuously building 
a more comprehensive news distribution network both locally and regionally," 
says Lynn Liu, Head of Audience Development at PR Newswire.  

Dedicated media engagement

PR Newswire APAC Distribution Snapshot 2020

PR Newswire's proprietary media database is regularly verified and updated by 
the company's team of Audience Development specialists in 9 offices across 
APAC. Through active engagement and research, about 150 journalists and 
influencers are added to the database every week, building up a media database 
of over 75,000 journalists and influencers spanning more than 37,000 media 
outlets. The Audience Development team also keeps a close eye on media 
developments in each market to provide clients with insights and opportunities 
to gain visibility for their news. 

Wider social media reach  

PR Newswire taps on its robust social media network to disseminate corporate 
news from its clients. In Mainland China, PR Newswire's industry-centric WeChat 
and Weibo accounts gained more than 96,000 new followers this year, bringing 
its total number of followers to over 1.2 million. They mainly comprise 
journalists and industry influencers. In Vietnam, press releases are shared on 
the Zalo messaging app.  

The PR Newswire Asia LinkedIn page( gained more than 
3,500 followers this year. Clients' press releases and industry developments 
are shared on the page, which reaches out to more than 16,000 industry 

For more information on PR Newswire's content partnerships, visit If you are a journalist who would 
like to receive press releases from PR Newswire, sign up 

About PR Newswire 

PR Newswire, a Cision Company, is a leading global provider of news 
distribution and earned media software and services. In conjunction with 
Cision's cloud-based communications product suite, PR Newswire's services 
enable marketers, corporate communicators, and investor relations officers to 
identify key influencers, engage target audiences, craft and distribute 
strategic content, and measure meaningful impact. Combining the world's largest 
multi-channel, multi-cultural content dissemination network with comprehensive 
workflow tools and platforms, PR Newswire powers the stories of organizations 
around the world. PR Newswire serves tens of thousands of clients from offices 
in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. 

SOURCE PR Newswire

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   Caption: PR Newswire's Distribution Network in APAC 2020


   Caption: PR Newswire APAC Distribution Snapshot 2020