Country for PR: Japan
Contributor: Kyodo News JBN
Tuesday, November 24 2020 - 16:00
BANDAI NAMCO Entertainment Inc. Partners with Leading Avatar Technology Company, Genies Inc. and Genies KK
TOKYO, Nov. 24, 2020 /Kyodo JBN-AsiaNet/ --

- Seeking to Develop New Opportunities in Both Digital and Physical Goods and 
Service Businesses -

BANDAI NAMCO Entertainment Inc. headquartered in Tokyo announced on November 24 
the forming of a capital and business alliance with Genies Inc., a Los Angeles, 
California-based start-up company that focuses on developing avatar technology 
and digital goods. As of August 2020, Genies Inc. established a Japan-based 
Asia headquarters and entity known as Genies KK. As a result of this capital 
and business alliance, BANDAI NAMCO Entertainment Inc. President & CEO Yasuo 
Miyakawa has been appointed as a Director at Genies KK.



The impact of COVID-19 on the world has changed the way people live their daily 
lives and their methods of communication. As social and physical distancing has 
been implemented globally to suppress the spread of COVID-19, access to live 
entertainment and social interaction has become a challenge. On the other hand, 
recent technological advancements in augmented reality, virtual reality, and 5G 
have improved the way consumers interact with each other using their digital 
identities, setting the foundation for the Metaverse, a fully immersive and 
virtual space that will serve as a branch or evolution of today’s internet. 
These factors have increased the need for a portable and highly personalized 
digital identity that can live with users across the internet.

During this time of great change and as one of the leading companies in the 
entertainment industry, BANDAI NAMCO Entertainment Inc. is seeking ways to 
provide more fun and a deeper sense of personal connection for everyone around 
the world, reflecting the changes occurring within the entertainment industry. 
As such, the company has formed the capital and business alliance with Genies 
Inc. and Genies KK to challenge itself and explore opportunities in the avatar 
business sector.

Genies Inc., a leading avatar technology company, works with thousands of 
celebrities such as Shawn Mendes, J. Lo, Offset, Rihanna, DJ Khaled, Justin 
Bieber, Cardi B, and J Balvin. After a year of building traction in Asia, 
including signings and collaborations with the likes of Namie Amuro, Daniel Wu, 
and Miyavi, Genies Inc. has decided to make Tokyo, Japan, its second home where 
it will continue working with celebrities, brands, and platforms, bringing its 
avatars to Asia. 

Genies Inc. recently launched its new 3-D avatar and digital goods SDK 
(software development kit), enabling it to offer its avatar technology to 
consumers by integrating natively on SDK platforms. An announcement was made 
recently for the launch of its 3D avatar SDK with notable partners such as 
GUCCI and GIPHY. Plans for the development and release of digital goods for the 
avatars are underway as the company seeks to introduce its SDK on various 
platforms with the goal to become a leading provider of avatars around the 

"BANDAI NAMCO has been a foundational partner for us as we expand overseas, not 
only for their local support in Asia, but also for their global expertise in 
the gaming and toy industries. Given their historic ability to build renowned 
IP brands from the ground up, we couldn’t be more excited to explore what we 
can do together for Genies IP, both in the digital and physical worlds," said 
Allison Sturges, Genies' former Director of the Avatar Agency and now Director 
of Asia Operations. "Opening our second office in Tokyo will only further our 
ability to establish a local presence in the Asian markets."

BANDAI NAMCO Group's portfolio of character IPs (intellectual properties) and 
extensive knowledge in the video game and toy sectors combined with Genies 
Inc.'s owned knowledge of the avatar business, network of celebrities, and 
their fans will bring about a new form of business within the digital and 
physical space. With character IP avatars, digital goods to dress up avatars, 
physical avatar figures, and more, BANDAI NAMCO Entertainment Inc. will be 
creating newfound way to deliver fun with avatars to everyone around the world.

"BANDAI NAMCO is always looking for opportunities to leverage valuable IP, and 
we believe Genies IP presents unlimited possibilities," said Yasuo Miyakawa, 
BANDAI NAMCO Entertainment Inc. President & CEO. "They have captured Western 
audiences by working with numerous well-known celebrities around the world and 
building a way for those celebrities to connect with their fans in the digital 
world. With the recent launch of their new 3D Genies, combined with their SDK 
technology and our ability to build brands -- both digitally and physically -- 
we know consumers around the world will gravitate towards the fruits of our 

Company overview

- Genies Inc. 
Company Name: Genies Inc.
Business Address: 550 Rose Ave., Venice, CA 90291, USA
Executives: Akash Nigam/Evan Rosenbaum
Established: 2017
Main Business: Avatar advertising agency business, SDK development

- Genies KK
Company Name: Genies KK
Business Address: Tokyo-to, Minato-ku, Minami Aoyama 2-chome, 26-32 SEIZAN 1-801
Executives: CEO, Akash Nigam (Genies Inc.; CEO)
Director, Yasuo Miyakawa (BANDAI NAMCO Entertainment Inc.; President & CEO)
Director, John Possman (Tower 6 Ventures; President)
Director, Shigeo Maruyama (former CEO of Sony Music Entertainment (Japan) Inc. 
and former Chairman of Sony Computer Entertainment Inc.)
Director, Shigehiro Nishi (ON THE LINE Inc.; Founder & Chairman)
Established: August 2020
Main Business: Avatar technology, SDK development, digital goods provider, 
avatar-advertising agency business

BANDAI NAMCO Entertainment Inc. seeks to create entertainment for modern-day 
lifestyles, while following its corporate slogan to deliver "More Fun For 
Everyone." The company strives to bring fun to everyone around the world.

*The information herein represents the information according to the date of the 
press release. Information may be updated without notice after release.

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Source: BANDAI NAMCO Entertainment Inc.