Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, November 24 2020 - 20:00
Philippines Launches New International Investment Promotion Brand Highlighting Its "Make It Work" Potential
MANILA, Nov. 24, 2020 /PRNewswire-AsiaNet/ --

Multi-sector, multi-market campaign - "Make It Happen in the Philippines" - 
showcases the Philippines as leading Asian location for growing businesses 

The Philippine Board of Investments (BOI) launches today, 24 November 2020, a 
new international investment promotion brand and campaign, "Make It Happen in 
the Philippines" which aims to attract investment to the Philippines by 
highlighting its potential as an ideal business destination in Asia. 

The campaign reinforces the country's highly skilled and resilient human 
resource and "make-it-work" mindset, underlining its strength and adaptability 
even in times of adversity. The "Make It Happen" campaign was developed in 
partnership with the UK Government's Investment Promotion Programme. 

The World Bank and International Monetary Fund forecast a V-shaped recovery for 
the Philippine economy, rebounding by as much as 6.8% in 2021. The country's 
highly skilled and English-speaking workforce, abundant natural resources, 
strong domestic consumer market and strategic location in Southeast Asia 
emphasize its key competitive advantages. The Philippines is focusing on rapid 
industrialization and infrastructure development as vital economic drivers, 
presenting many opportunities for foreign participation.

Philippine growth has been driven by its capabilities in electronics 
manufacturing, automotive, aerospace, IT, and health. It has also enticed 
global businesses such as Siemens AG, Dyson, Mitsubishi, and Lufthansa Technik, 
to establish a local base. 

Data released by the Central Bank of the Philippines showed that even with the 
health crisis, foreign direct investment (FDI) figures showed an increasing 
trajectory, growing month-on-month versus last year. FDI growth in May 2020 
grew to US$402 million to 39.10% from only US$289 million in May 2019. For June 
2020, FDI figures grew 7.13% to US$481 million from US$449 million. A 
significant growth of 35% was also recorded in July 2020 to US$797 million from 
only US$590 million in the same month last year.  Philippine FDIs are projected 
to reach US$7.0 billion in 2021.

The "Make It Happen in the Philippines" brand will be brought to life with a 
suite of bespoke digital, social media, event, and print marketing collaterals. 
A new multilingual digital investment platform - - has 
already been launched, making it easier for investors to connect with BOI's 
investment specialists.

The Philippine Trade Minister and BOI Chairman Ramon M. Lopez said: "Against a 
difficult global economic and business backdrop, the new 'Make It Happen in the 
Philippines' campaign highlights our continued strength as a foreign investment 
destination and our resilience in the face of unprecedented challenges.

"The Philippines continues to be a vital place to do business in the world and 
is recognized as one of Asia's leading economies and fastest-growing emerging 

"With the current health crisis affecting the world economy, we have acted 
swiftly with a range of incentives and measures to maintain ease of doing 
business and mitigate the impact of Covid-19 for businesses. A 
'roll-up-your-sleeves' and 'make-it-work' mindset, as well as a 
service-orientated business ethic position the Philippines well for the 
future," Minister Lopez said.

Meanwhile, the UK Government's Ambassador to the Philippines Daniel Pruce 
stated: "The Philippines is an important economic partner for the UK. The 
launch of the Philippines' first sustained multi-sector and multi-market brand 
is designed to drive FDI inflows and reinforces the significance of 
international partnership and cooperation in helping economies to grow and 
people to thrive.

"This iconic new investment brand highlights that the Philippines is a great 
place to do business," Ambassador Pruce said. "The UK Government is delighted 
to be working with BOI on this campaign as it demonstrates the close economic 
relationship between the UK and the Philippines," the British diplomat added. 

Major foreign investors have also shared their insights and experiences in 
doing business in the Philippines, highlighting how the government's support 
and trademark "Make It Happen" Filipino mindset have made their successes 
possible, even amidst an unprecedented pandemic.

The campaign was tested in international markets, resonating positively among 
investors in China, the US, and the UK.  The new investment brand is poised to 
become the Philippines' primary strategy to attract FDI inflows.

The brand campaign was formally unveiled today at a virtual event for the 
international business community hosted by Philippine Trade Minister Lopez, BOI 
Managing Head Ceferino Rodolfo, and British Ambassador to the Philippines 
Daniel Pruce.

For more information on "Make It Happen In The Philippines" initiatives and 
prospects, investors are invited to visit its digital platform and speak to the 
Board of Investments at 

About the Philippine Board of Investments:
The Philippine Board of Investments (BOI), an attached agency of the Department 
of Trade and Industry (DTI), is the lead government agency responsible for the 
promotion of investments in the Philippines. Taking the lead in the promotion 
of investments, BOI assists Filipino and foreign investors to venture and 
prosper in desirable areas of economic activities. The BOI is a one-stop shop 
for doing business in the Philippines. To find out more about investment 
opportunities in the Philippines, visit

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Source: Philippines Board of Investments