Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, November 25 2020 - 12:00
Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers
SAN FRANCISCO, Nov. 25, 2020 /PRNewswire-AsiaNet/ --

-- New data integration enables Adobe Experience Cloud customers to seamlessly 
and securely use Adjust's app marketing platform as a single source of truth 
for performance marketing across channels

Global app marketing platform Adjust ( ) today 
announced a premier-level partnership and technology integration with Adobe, as 
part of the Adobe Exchange program. By combining mobile app data with data 
collected from additional touchpoints, current and prospective mutual clients 
will be able to build a more complete view of the user journey across all 
channels -- augmenting their customer experience stack analytics. This will 
empower them to make more informed, targeted marketing decisions to maximize 
ROI and improve business outcomes. 

Logo - 

Adjust's suite of measurement, fraud prevention and automation products makes 
marketing simpler, smarter, and more secure for global leading brands, such as 
SoundCloud, Rakuten and LINE. The company's new collaboration with Adobe 
Experience Cloud, encompassing solutions for marketing, analytics, advertising 
and e-commerce, will extend these capabilities, offering a direct, seamless and 
secure data integration between the platforms. 

The unique benefits for marketers include Adjust's offering of mobile 
measurement/attribution, fraud prevention and reporting solutions in one 
platform -- the only Mobile Measurement Partner to do so -- helping brands:

    -- Measure and analyze where their app users are coming from, and how 
       they interact with their app once it's installed. Adjust's newest 
       product, Subscription Tracking 
       ( ), is the 
       first in the market to tackle the challenges of subscription 

    -- Make analytics actionable by automating campaign workflows. 

    -- Protect marketing budgets against mobile performance ad fraud, and 
       protect apps from bots. 

"As a driver in innovation in mobile marketing, we're thrilled to become a 
premier level partner in the Adobe Exchange Partner Program, bringing 
actionable analytics and measurement, fraud prevention and automation to 
leading businesses globally -- and with a single platform approach Adobe 
customers are used to," said Andrey Kazakov, VP Partnerships at Adjust. "We are 
excited to see the business benefits both our current and future clients will 
see from this new relationship."

Adobe's premier partner designation recognizes a select group of highly 
complementary, best-in-class solutions that extend Adobe Experience Cloud 
capabilities. It also opens the way for in-depth collaboration and integrations 
between the two technologies, along with new innovations that increase the 
strategic value of each.

"As customer activity shifts along with the pandemic, advertisers are facing 
greater challenges connecting mobile marketing spend to app revenue and 
customer lifetime value," said Cody Crnkovich, head of platform partners and 
strategy at Adobe Experience Cloud. "Adobe is delighted to have Adjust as a 
premier partner, giving advertisers the capability to see mobile data across 
all available channels, automate campaign reporting and protect ad dollars from 
fraudsters in one place."

For more information about the Adjust app marketing platform or to schedule a 
demo, visit, and follow Adjust on LinkedIn ( ). 

About Adjust  
Adjust ( ) is a global app marketing platform. Born at 
the heart of the mobile app economy and grown out of a passion for technology, 
the company now has 16 offices around the world. 

Adjust's platform includes measurement, fraud prevention, cybersecurity and 
marketing automation products. Together, they make marketing simpler, smarter 
and more secure for the more than 40,000 apps working with Adjust. Global 
leading brands including SoundCloud, Rakuten, LINE, Nexon, Rocket Internet and 
Tencent Games have implemented its solutions to secure their budgets and 
improve results.

Media Contact: 
Joshua Grandy 
Communications Manager, U.S. 
+1 484 683 5929 

SOURCE: Adjust GmbH