Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, November 24 2020 - 21:30
Crayon Data's Relevance Quotient Report 2020 Explains the Trends and Patterns of Personalized Banking
SINGAPORE and CHENNAI, India, November 24, 2020 /PRNewswire-AsiaNet/ --

    - Includes 100+ banks across 17 geographies

    Crayon Data [], a fast-growing AI and Big Data 
company, announced the launch of its Relevant Quotient Report to help banks in 
their personalization journeys. Due to COVID-19, new patterns in consumer 
purchase trends have put banks and merchants in a tough spot. They need to stay 
relevant to their customers to deliver superior customer experiences and drive 
share-of-wallet. Banks need to act quickly, or risk being out-paced by 
digital-first competitors.

    To evaluate how relevant banks currently are to their customers, Crayon 
Data, developed a proprietary framework with seven defined parameters of a 
customer's journey. This framework, The Relevance Quotient, analyzes the level 
of personalization and relevancy of merchant deals and offers recommended by 
the bank to their customers, on their digital properties. The purpose was to 
see the impact of the pandemic on consumer preferences and choices. And to 
determine how well banks had adapted to the shifts in customer trends.

    Crayon Data researched over a hundred banks in 17 markets, across India, 
Middle East and Africa and APAC regions. Compiled into The Relevance Quotient 
Report 2020, the research examines the seven key parameters that banks need to 
focus on, to drive personalization for their customers. Parameters range from 
profiling customer tastes to providing seamless fulfilment. The banks are then 
graded into one of four levels depending on how well they are doing on the 
seven parameters. 

    Levels are assigned based on the ability to create customer taste profiles, 
recommend relevant offers, deliver personalized products and simplify offer 
discovery, engagement, cross channel integration and fulfilment.

    Download the report 
ce=Press%20release&utm_medium=Wire&utm_campaign=RQ_PR] now.

    About Crayon Data 

    Crayon Data is a Singapore based big data and AI start-up. Identified by 
Gartner as one of the top 40 digital personalization providers. Crayon enables 
top tier clients across industries like banking, e-commerce and travel & 
hospitality to have personalized conversations with each of their customers, 
across various communication channels. 


   Crayon's [] is the world's first AI-led platform 
powering the age of relevance. It equips traditional enterprises with the 
capability to create highly personalized experiences. At scale. With speed. The 
platform includes richly curated and vast external datasets, backed by 
cutting-edge artificial intelligence, delivered through a series of easy-to-use 
APIs.Click here [] to book a demo.

   For media enquiries contact: 
   Arun Kiran


   Source: Crayon Data