Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, November 25 2020 - 13:00
AsiaNet
Cision's New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned Media
HONGKONG, Nov. 25, 2020 /PRNewswire-AsiaNet/ --

*The Latest Innovation in Cision's Next Generation Communications Cloud

One in four communicators say their biggest challenge is effectively measuring 
the business impact of their PR programs.[1] Not anymore. With the launch of 
its powerful new Analytics Dashboards and Interactive Reports, Cision is 
providing communicators with an intuitive, adaptable, and clear way to showcase 
their data and tie earned media back to business outcomes.
Learn more here.

The Analytics Dashboards and Interactive Reports solution is the latest 
addition to Cision's Next Generation Communications Cloud, where communicators 
can quickly target and engage media as well as measure and share impact. 
Cision's over 7 million global sources can be transformed into actionable, 
executive-ready business intelligence. Share of voice, social engagement, 
search engine optimization impact, brand sentiment, and referrals from earned 
media to company websites are among key metrics that can be tracked.

The new solution also incorporates Cision Impact data with validated audience 
reach and resonance metrics in one dashboard. Customers can opt to take metrics 
to the next level, capturing not only who saw their news coverage but what 
those viewers did next to connect actions to revenue.

"In a year of unprecedented events and economic challenges, the pressure to 
prove the ROI of earned media efforts is intensifying," said Abel Clark, CEO of 
Cision. "Working closely with our customers, Cision is solving one of the 
biggest problems PR professionals face with a faster and simpler way to gather 
business impact data and demonstrate the value they deliver to their 
organizations."

Analytics Dashboards and Interactive Reports include:
* Visually-engaging analytics: Fully-customizable widgets make it easy to 
create compelling visuals of earned media value and uncover new insights with 
competitive coverage data. 
* Reporting priorities at one's fingertips: Communicators can quickly build 
sleek, interactive reports right from the dashboards and share them with their 
business executives and teams.   
* Mobile and tablet-friendly layouts: Communicators can access earned media 
intelligence anytime and anywhere.

To learn more about Analytics Dashboards and Interactive Reports, register here 
for Cision's webinar on December 1st. The solution is now available in the 
United States, United Kingdom, and Canada.

[1] Source: Cision and PRWeek's 2020 Comms Report

About Cision
Cision is a leading global provider of earned media software and wire 
distribution services to public relations and marketing communications 
professionals. Cision's solutions allow users to identify key influencers, 
craft and distribute strategic content, and measure meaningful impact. Cision 
has offices in 24 countries throughout the Americas, EMEA, and APAC. For more 
information about Cision's award-winning products and services, including the 
Cision Communications Cloud(R), visit www.cision.com and follow Cision on 
Twitter @Cision.


SOURCE: Cision Ltd.

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=377944

   Caption: The new Analytics Dashboards and Interactive Reports include 
fully-customizable widgets that make it easy to create compelling visuals of 
earned media value.

   Link: http://asianetnews.net/view-attachment?attach-id=377946

   Caption: Cision's Next Generation Communications Cloud enables communicators 
to quickly target and engage media as well as measure and share impact.

Translations

Japanese