Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, November 26 2020 - 02:40
With The European Art of Taste, the CSO Italy project, seven leader companies have been protagonists in Asia Fruit Logistica online
BOLOGNA, Italy, Nov. 25, 2020 /PRNewswire-AsiaNet/ --

The technology has reduced the distances and so it goes for the 2020 edition of 
Asia Fruit Logistica Online, the exhibition dedicated to the Asian market who 
took place from 18th to 20th November. The Italian presence has been confirmed 
also this year, thanks to the collective booth organized by CSO Italy for the 
promotion of The European Art of Taste: the Italian Fruit & Veg Masterpieces. 

The project, actually in the second year of activities, has as its goal the 
promotion of Italian fruit and vegetables excellences in China, Japan, Hong 
Kong and Taiwan, and represents the most important Italian companies as: 
Oranfrizer, Apofruit, Origine Group, Ceradini Group, Mazzoni, RK Growers, 
Jingold, Joinfruit e Conserve Italia. The booth organized for Asia Fruit 
Logistica has been the occasion to present, during three events in live 
recording, the protagonists of Italian fruit and veg sector in Asia, with the 
moderation of Bianca Bonifacio, Responsible of Internalization for CSO Italy.

The first day of exhibition has been dedicated to Apofruit, represented by 
Renzo Balestri, Origine Group with Reen Nordin, and King Fruit with Iulia 
Iordache. The three professionals have presented the characteristics of Italian 
kiwifruit and the peculiarities of the sector. The Q&A has seen a 
participation, with questions and information, between the hosts and many 
buyers and journalists who attended the conference. 

The first day of presentation is available here

In the second day the companies on the focus have been Jingold, represented by 
Federico Milanese, and Oranfrizer with Sara Grasso. The main point touched has 
been the offer segmentation of Kiwifruit by Jingold, with an interesting 
description about varieties from red, yellow and green to the maxi vitaminic. 
The presentation of Oranfrizer has focused on their Red Orange, cultivated in 
Sicily and diffused all over the world, with a detailed presentation about 
characteristics of fresh and processed fruit.

The second day of presentation is available here

The last day has seen the participation of RK Growers with the presentation by 
Kevin Au Yeung who has highlighted the products and the brands of the society 
actually involved in the Asian market. Nicola Borgatti has presented the 
activities of the Mazzoni Group in Asia, as for the fresh kiwifruit, with green 
or yellow pulp, as for the frozen fruit & veg products.

The third day of presentation is available here

The export of Italian fruit and vegetables in Asia is constantly growing, even 
though the problems created by Covid-19. The European Art of Taste: the Italian 
Fruit & Veg Masterpieces project will continue also in 2021, keeping on the 
promotion of values and quality of Italian natural excellences, with specific 
communication and promotional actions to support the knowing of Made in Italy 
in Asia.

For further information and details:;

Source: The European Art of Taste