Country for PR: China
Contributor: PR Newswire Asia (China)
Saturday, December 05 2020 - 02:15
How New Technology Can Help Businesses Adapt to Changing Trends to Bring Convenience to Modern Consumers
SHENZHEN, Dec. 4, 2020 /PRNewswire-Asianet/ --

In 2020, consumer habits have changed dramatically; reflected by the adaptation 
seen throughout businesses and organisations across the globe. With more and 
more people turning to online services, the reliance on mobile internet has 

This is evident with the growth of online on-demand home services, such as food 
delivery, which grew by 25% in Gross Merchandising Value (GMV) to about US$195 
billion just this year alone. Customers clearly look towards having convenience 
as part of their modern lifestyle, having the services delivered to their homes 
rather travelling to retail stores on their own. This is observed globally, 
with China leading the growth. China now has the largest and fastest-growing 
market for online On-Demand Home Services, with forecasted compound annual 
growth rate of 15% to US$181 billion in 2024.

While we can partly blame this on the global pandemic, it is also worth 
considering the overall context of the last few years. These behaviours have 
occasionally spelled problems for organisations struggling to reach new 
customers, thanks to technology, but it has also opened some exciting 
opportunities for those ready to explore a more digital world.  

The changing world of the lifestyle industry 

From food delivery to wider lifestyle industries, businesses are having to 
adapt to this change to stay relevant and successful in consumer's lives. 
Notably, successful businesses in the industry and lifestyle sectors are using 
technological advances to progress. 

In 2019, food delivery accounted for about 80% of all food orders, however, 
only contributed to around 30% of gross profit. Food delivery has been so 
popular in recent years that in 2017, the US saw 70% of all deliveries related 
to food products. Since 2017, food delivery services have had to identify 
weaknesses and continuously adapt to remain competitive. 

These changing consumer trends are shaping how online organisations conduct 
their business. Individuals are increasingly looking to their smartphones to 
find, browse and order food and other products, creating an appetite for 
high-quality and tailored platforms such as Meituan. Notably, Meituan 
demonstrates how lifestyle applications can adapt and thrive in an evolving 
consumer market. The superapp is now the number one lifestyle shopping and 
service platform, with an estimated market value of US$250 billion in October. 
The platform succeeds because it shows a willingness to accept digital change 
and offers a service that consumers love.

Other on-demanded services are also seeing competitive growth in all sectors. 
For example, Meituan reports that it serves around 400 and 60 million users, 
and supports 6.3 million merchants for services such as hotel and flight 
bookings, online retail and other new services.

As well as generating more demand overall, consumers are growing more familiar 
with new technology such as Machine Learning (ML) and digital assistants and so 
are looking for online platforms that integrate these capabilities.

Huawei offers business the opportunity to create a more seamless services for 
their customers 

With more food outlets and online e-commerce platforms rising to the challenge 
of using mobile-based online delivery services to reach more customers, 
competition is rife. Ordering food and necessities online offers consumers the 
chance to save time and energy, with an often-huge selection of different 
choices available to them at the swipe of finger. Huawei assistance provides 
the technology needed to stay competitive and relevant within this market. To 
start, it provides consumers with more direct access to local restaurants and 
food outlets, as well as connect with e-commerce platforms; they can swipe 
through the different choices hassle-free. 

The same technology is used to provide regular food and delivery updates and 
notifications, as well as giving users the chance to make direct reservations 
and bookings to visit nearby restaurants. This extends to online e-commerce 
shopping and delivery as well. Without the need to exit the platform, Huawei 
users can order a taxi to the restaurant, use the same payment details and even 
follow direct guidance on restaurant entrances to help to navigate to the 
exact, accurate location. Compared with the traditional GPS positioning error 
of 10 metres, Huawei Assistance can achieve a positioning error margin of only 
one metre.

The opportunities don't end there, however, as Huawei's ML Kit can also be 
integrated to help quickly identify online coupons for those wishing to order 
from their favourite restaurants. Beyond the world of food delivery and eating 
out, Huawei Assistance also helps other lifestyle vendors to grow their 
business through technology. Huawei assistant can even recommend flights and 
hotels to its users, covering travel, lifestyle, entertainment, work and family 

Huawei technology helps businesses champion new technology to succeed 

Over the next few years, the need for on-demand Home Services will continue to 
grow, offering the businesses that are able to adapt great potential and 

In order to succeed, businesses who first focus on scale and efficiency will 
take the lead, clearly able to demonstrate their adaptations to their existing 
customer base as well as reaching new individuals. The accelerated change seen 
throughout 2020 has shown this, how those businesses able to adapt to the 
change in consumer lifestyle can thrive. 

As the online lifestyle and food delivery industry continues to grow, Huawei is 
committed to helping businesses of all shapes and sizes keep up with the 
ongoing changes in the sector and champion new technology to succeed in today's 
progressively online world. 

Gavin Kinghall Were, VP, Global Head of BD Solutions at Huawei, discussed the 
topic in detail during Huawei's #EmpowerInnovations masterclass, 'Empowering 
lifestyle, with Huawei AppGallery' on 3 December, as part of the annual Web 
Summit tech conference. The session can be viewed here: 

Source: AppGallery, Huawei