Country for PR: United States
Contributor: PR Newswire New York
Tuesday, December 08 2020 - 00:00
Exclaimer Secures Over GBP100 Million in Strategic Investment to Bring Email Signature Management Software to the Global Business Ecosystem
FARNBOROUGH, England, Dec. 8, 2020 /PRNewswire-AsiaNet/ --

- New-York based venture capital and private equity firm Insight Partners to 
take majority stake in email signature management leader Exclaimer, with 
participation from Farview Equity Partners, to support acceleration of global 

Exclaimer ( 
), provider of world-class email signature management solutions, today 
announced an investment of over GBP100M from leading global software investor, 
Insight Partners, with participation from Farview Equity Partners and existing 
investor Livingbridge. The capital and strategic operations support provided 
will enable Exclaimer to invest in product innovation, go-to-market channels, 
and international growth to strengthen its position as the most adopted email 
signature solution globally. It will bring Exclaimer into an investment 
portfolio of globally leading SaaS businesses and underpins Exclaimer's vision 
to be the global standard for imprinting on digital business communications for 
centralised brand consistency. 

Logo - 

Exclaimer has provided its suite of software solutions to more than 40,000 
customers since it was founded in 2001. Businesses all over the world use 
Exclaimer's cloud and on-premises email signature management solutions for 
Microsoft 365, Google Workspace, and Microsoft Exchange. These solutions enable 
companies of all sizes to centrally manage their employees' signatures 
efficiently and deliver consistent branding, promotions, disclaimers and 
compliance statements, while substantially saving time, especially for IT 

Since the launch of its first cloud offerings in 2015, Exclaimer has 
experienced rapid growth and expansion into new markets such as the US, and 
over 25,000 new customers are now paying on a subscription basis. The company 
has received numerous industry awards and highest ratings on business review 
sites, including Leader on G2 Crowd, for its email signature solutions. 

"This has been an extraordinary year for everyone, from the healthcare 
challenges created by the pandemic to how businesses have adjusted to the new 
world of work," said Heath Davies, CEO of Exclaimer. "Despite all these macro 
level events Exclaimer has continued to grow exponentially through the 
outstanding contribution by our employees and the continued loyalty of our 
customers and partners".  

"Insight Partners spotted Exclaimer's ability to successfully navigate through 
the macro challenges and the strategic investment will enable us to accelerate 
our sales growth, product innovation, and go-to-market channels," continued 
Davies. "Insight and Farview are ideal partners, with unparalleled expertise in 
helping SaaS companies like Exclaimer reach their full potential. We are really 
thrilled to be working with Insight Partners and Farview on the next chapter of 
the Exclaimer evolution."

"Exclaimer is the type of business that we get excited about," said Richard 
Wells, Managing Director at Insight Partners said. "Exclaimer has built a 
powerful software solution that is in demand across every industry and 
beneficial for almost every business. Exclaimer is already the number one 
provider of email signature management services, yet they haven't even 
scratched the surface of their global growth and platform potential. We are 
excited to the have the opportunity to help their leadership team scale up."  

"It's been a pleasure to work closely with Exclaimer's talented management team 
in producing such a strong result to date and we look forward to working with 
the team as they realize more upside to come," remarked Simon Hollingsworth, 
Investment Director at Livingbridge.

"With deep SaaS experience in Europe we are looking forward to rolling up our 
sleeves and supporting Exclaimer as they continue to scale," said John 
Rosenberg, Partner at Farview Equity Investors.

Insight Partners alongside co-investor Farview will be joining historical 
majority shareholder, London-based private equity firm Livingbridge, who will 
be remaining as a minority shareholder to support Exclaimer's international 
expansion strategy. The current senior management team at Exclaimer will 
remain. The deal is expected to complete by 31 December 2020. Arma Partners 
served as the exclusive financial adviser to Exclaimer.


For nearly 20 years, Exclaimer has been the recognized global market leader in 
on-premises and cloud-based email signature software and solutions for 
Microsoft 365, Microsoft Exchange and Google Workspace. Headquartered just 
outside of London and with regional offices worldwide, its products are used by 
over 40,000 customers in 150+ countries with some companies holding licenses 
for over 300,000 users.

Its diverse customer base includes renowned international organizations such as 
Sony, Mattel, NBC, Bank of America, Sonepar, Greif, 10 Downing Street, the BBC, 
the Government of Canada, the Academy Awards and many more organizations of all 
sectors and sizes. The company has been the recipient of multiple industry 
awards over the years and was the first company of its type to successfully 
achieve the ISO 27001 Certification for its cloud-based signature management 
service. For more information on Exclaimer, visit


Insight Partners is a leading global venture capital and private equity firm 
investing in high-growth technology and software ScaleUp companies that are 
driving transformative change in their industries. Founded in 1995, Insight 
Partners has invested in more than 400 companies worldwide and has raised 
through a series of funds more than $30 billion in capital commitments. 
Insight's mission is to find, fund, and work successfully with visionary 
executives, providing them with practical, hands-on software expertise to 
foster long-term success. Across its people and its portfolio, Insight 
encourages a culture around a belief that ScaleUp companies and growth create 
opportunity for all. For more information on Insight and all its investments, 
visit or follow us on Twitter @insightpartners ( 


Farview Equity Partners specialises in investing in growth-oriented enterprise 
and financial technology companies in Europe.  Founded in 2019 by a team of 
highly experienced professionals with sector-specific private equity, 
operational and legal backgrounds, Farview's mission is to empower European 
enterprise and financial technology companies to grow beyond their current 
horizons. Farview invests exclusively in software/SaaS; technology-enabled 
information and business services; and financial technology companies. The firm 
makes both minority and control investments that range from EUR15 to EUR50 
million. In addition to capital, Farview delivers the entire firm to every 
portfolio company, leveraging its deep network, extensive resources and pattern 
recognition of past successes to help drive differentiated outcomes.  For more 
information, visit: 

SOURCE  Exclaimer

CONTACT: Maria Dahlqvist Canton, VP Marketing, Email: , Tel: +44 (0) 7930 111931