Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, December 16 2020 - 11:00
AsiaNet
The Ferrero Group Announces Latest Updates on Its 2025 Packaging Commitment
BRUSSELS and LUXEMBOURG, Dec. 16, 2020 /PRNewswire-AsiaNet/ --

-Nutella joins forces with Loop and Carrefour for new reuse pilot scheme.

-Following Ferrero's signing of the Ellen MacArthur Foundation's and UNEP 's 
New Plastics Economy Global Commitment last year, it has now become a member of 
the Foundation, taking part in the New Plastics Economy (NPEC) Initiative.

-Ferrero Packaging R&D department creates a new recyclable packaging for Kinder 
Happy Hippo.

-Ferrero joins 4evergreen alliance, promoting fibre-based packaging.

The Ferrero Group shares its latest updates on its commitment for 100% of 
packaging to be reusable, recyclable or compostable by 
2025[https://www.ferrero.com/news/ferrero-releases-its-10th-csr-report]. The 
latest updates include a raft of new activities and collaborations including 
Nutella joining forces with Loop and Carrefour in Paris, France for a new 
10-store reuse pilot scheme, Ferrero becoming a member of the Ellen MacArthur 
Foundation - taking part in the New Plastics Economy (NPEC) Initiative, as well 
as new recyclable packaging for Kinder Happy Hippo and a new alliance with 
4evergreen.

Nutella joins forces with Loop and Carrefour

Nutella has joined forces with Loop – the leading reuse platform and Carrefour 
for a reuse pilot scheme in Paris, France.  Through the new scheme, shoppers 
will be able to purchase a specially designed reusable Nutella jar from the 10 
pilot stores and the Carrefour website for which they pay a deposit. Carrefour 
will then collect the empty jars for washing and reuse.

Ferrero's in-house design team worked closely with Loop's experts to develop 
the new pilot Nutella jar, the first of its kind, which meets all the needed 
criteria for reuse. The result of this collaboration – a specially designed jar 
which is durable, safe, hygienic and which features an optimised label and seal 
that can be easily removed during the wash cycle.   

Collection programmes across France are already available for consumers to 
recycle the current Nutella glass jars and plastic caps. However, through this 
pilot scheme, Ferrero, Loop and other leading brands will be able to test 
operationally and from a consumer perspective what benefits the reuse platform 
can bring as a collective model.

Participation in the New Plastics Economy Initiative

After signing the New Plastics Economy Global Commitment in 2019, which is led 
by the Ellen MacArthur Foundation and the UN Environment (UNEP), Ferrero has 
now become a member of the Ellen MacArthur Foundation, taking part in the New 
Plastics Economy initiative. Ferrero joins a group of leading businesses from 
across the entire plastics value chain, all committed to a common 
vision[https://www.ellenmacarthurfoundation.org/our-work/activities/new-plastics
-economy/vision] of a circular economy for plastic, in which it never becomes 
waste or pollution.  Becoming a participant organisation of the New Plastics 
Economy initiative marks an important step in Ferrero's work towards making 
100% of our packaging reusable, recyclable or compostable by 2025.

Key to the New Plastics Economy initiative are cross-value chain collaborations 
between businesses, aimed at developing at-scale solutions. Ferrero will play 
an active role in New Plastics Economy Initiative, working on shared R&D and 
innovation projects including efforts to continue driving the transition to a 
circular economy for plastic. Find out more at 
https://www.ellenmacarthurfoundation.org/our-work/activities/new-plastics-economy


New recyclable packaging for Kinder Happy Hippo.

The Ferrero R&D department has created a new recyclable packaging for Kinder 
Happy Hippo, meeting the CEFLEX recyclability guidelines for flexible films and 
with an improved recyclability profile. The new packaging features a new 
polypropylene monomaterial structure, which delivers the necessary product 
protection is now available for consumers.

Ferrero joins 4evergreen alliance, promoting fibre-based packaging

Ferrero has joined the 4evergreen alliance that aims to boost the contribution 
of fibre-based packaging in a circular and sustainable economy that minimises 
climate and environmental impact. Through the 4evergreen alliance, Ferrero will 
engage and connect with industry members from across the fibre-based packaging 
value chain, from paper and board producers to packaging converters, 
brand-owners and retailers, technology and material suppliers, waste sorters 
and collectors.

"We are continuing to make good progress on our journey to make 100% of our 
packaging reusable, recyclable or compostable by 2025. I am very pleased to 
announce an exciting new reuse partnership with Loop and Carrefour for Nutella 
and that Ferrero has become a member of the Ellen MacArthur Foundation, taking 
part in the New Plastics Economy (NPEC) Initiative, where we are looking 
forward to working with the other participants to drive action and promote 
innovation. The new recyclable packaging for Kinder Happy Hippo, and the 
alliance with 4evergreen are further important steps forward that underline our 
commitment to working in collaboration with others and we look forward to 
sharing further updates on our progress soon," said Fabio Mora, Global 
Packaging Director of the Ferrero Group.

SOURCE Ferrero
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