Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Monday, December 28 2020 - 13:00
AsiaNet
The 7th Ho Chi Minh City Ao Dai Festival launches the "I love Vietnamese Ao Dai" Contest/ Campaign
HO CHI MINH CITY, Vietnam, Dec. 28, 2020 /PRNewswire-AsiaNet/ --

Through 6 times organised continuously with increasingly expanding scale and 
more diversified content, the 7th Ho Chi Minh City Ao Dai Festival with the 
theme "I love Vietnamese ao dai" is the opening event for a series of events in 
the "Hello Ho Chi Minh City" campaign deployed by the tourism industry of the 
city, which aims to re-promote the city's biggest annual tourism and cultural 
event of the year, to introduce visitors to a vibrant tourist town on every 
street corner, where visitors can experience the beauty of culture, history, 
lifestyle and people of the South.

With a completely new form of organizing: online combined with live events, the 
most attractive point that makes the difference and influence of this year's 
Festival is the "I love Vietnamese ao dai" Campaign/Contest. The "I love 
Vietnam Ao Dai" 2020 Campaign/Contest is an upgraded version with the form of 
participation completely online through the main website platform of Ao Dai 
Festival 2020 (www.lehoiaodaitphcm.com.vn) and Facebook 
(www.facebook.com/lehoiaodai). Thanks to the application of state-of-the-art 
technology, simple and user-friendly operation, after posting photos of 
themselves in Ao dai taken at any tourist destination, attendees will be 
automatically exported a video that brings their own image by the system. At 
the same time, sharing videos on social networks will contribute to the spread 
of the campaign.

With the aim of becoming a "Festival of Ao Dai lovers" of the world and 
bringing the festival to all five continents through technology, the Organizing 
Committee encourages the entire Vietnamese community nationwide and the 
community of Vietnamese living abroad, international friends living and working 
in Vietnam as well as in other countries to participate in sharing and making 
videos to increase the attraction for the campaign.

To encourage a participation of the community, 18 excellent videos with the 
highest votes on the official website of the Ho Chi Minh City Ao Dai Festival 
will be selected to win on a special prize from the campaign.

Participating Information of the "I love Vietnamese Ao Dai" Campaign/Contest:
Participation period: From December 26, 2020 to December 31, 2020
Participation Form:
The campaign opens 2 categories: individuals and groups including:
- Male and female individuals as well as foreigners living in Vietnam and 
around the world.
- A group of people including Women's Union in Districts, Freelance Groups, 
Agencies and Companies, families and groups of foreigners living and working in 
Vietnam.
Attendees can choose to join either or both categories. At the same time, call 
for votes from friends and relatives. Winning videos will be counted based on 
votes via the festival's official website (www.lehoiaodaitphcm.com.vn) and the 
festival's fanpage (www.facebook.com/lehoiaodai).

The meanings of the Ao Dai Festival 2020: One of the prestigious annual 
cultural and tourist events that attracts the attention of domestic and foreign 
tourists. The festival wants to inspire human values and spread the love for Ao 
Dai - an intangible cultural heritage, a unique outfit indispensable in 
Vietnamese people's life; Ao Dai is also a unique and impressive culture in the 
hearts of domestic and foreign tourists.

The return of the 7th Ho Chi Minh City Ao Dai Festival - 2020 marks the efforts 
of the entire tourism industry in revitalizing the tourism industry and 
effectively contributing to the socio-economic development of the whole country 
in general and region in particular within the current context.

For more information, please contact:

Ho Chi Minh city Tourism Promotion Center
Address: 140 Nguyen Dinh Chieu St., Ward 4, District 3, HCMC
Phone number: (+84-28)38.277.371/372/373

SOURCE: Ho Chi Minh City Tourism Promotion Center

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=381155

   Caption: An inspiring activity about Ao dai occurred in November at the City 
Post Office

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