Country for PR: United States
Contributor: PR Newswire New York
Saturday, January 09 2021 - 14:14
AsiaNet
Hi-Chew Will Expand Ad Campaign to TV
SYDNEY, Jan. 9, 2021 /PRNewswire-AsiaNet--

Hi-Chew is rolling out a new advertising campaign on streaming TV channels in 
Australia.  The candy maker will also add YouTube in Australia and New Zealand 
to the hit campaign that has been running on Facebook and Instagram since 
October.

The campaign will focus on an animated video titled "Fruit Wrestlers," with 
social media platforms featuring new creative executions.

"Young people are the heart of our market, and these media are best for 
reaching them," said Terry Kawabe, Managing Director of Morinaga Asia Pacific 
Co., which distributes the famous Japanese fruit chew.  "The digital campaign 
we launched in recent months has achieved success beyond my dreams, with over 
500,000 video views!  The addition of TV will only increase that impact."

The campaign will promote Coles Supermarkets as well as the Hi-Chew website, so 
consumers can easily find nearby retail outlets.

On YouTube, the animated video will run as an ad prior to the selected content. 
Both 30-second and 6-second versions will help increase reach.  The campaign is 
expected to generate tens of thousands of video views per day.

Building on Hi-Chew's theme "Fortune Flavours the Bold," the campaign will also 
feature whimsical new ads which ask the question, "What's your flavour?"

"The use of humour will increase viewing and sharing," said Cec Parnell, 
Creative Director of ad agency Sponge, "and funny videos are far more likely to 
be viewed multiple times.  We'll further engage our audience with a challenge 
-- asking them to nominate their favourite flavour."

In Australia, Hi-Chew is ranged at selected Coles stores nationwide. In New 
Zealand, the fruit chews are sold at various retailers nationwide, including 
Pak 'n Save and New World.

Packaging includes sticks in Grape, Strawberry, Green Apple, and Mango, as well 
as peg bags of Original Mix (100g Grape, Strawberry, Green Apple), Tropical Mix 
(90g Mango, Pineapple, Orange), and Sweet & Sour (90g Lemon, Grapefruit, 
Watermelon).  Two new mixes will be added to the line in the near future.

"Hi-Chew is Japan's #1 selling soft candy for a reason," said Anthony King, 
Managing Director of Australian distributor Grocery Corporation. "As we 
continue to expand our product line, and Hi-Chew continues to invest in 
marketing, sales will continue to grow."

Hi-Chew was created in 1975 by Morinaga & Co., Ltd., one of Japan's "Big 4" 
confectionery companies.  The fruit chews have been offered in more than 170 
flavours, and achieved global sales success.

Logo - https://mma.prnewswire.com/media/1060499/hi_chew_Logo.jpg   

SOURCE  Hi-Chew 

CONTACT: For video and images (product/campaign), product samples, or further 
info, contact:Australia: Grocery Corporation Pty., Ms. Morgan Evans,  
+61-2-8404-0240, morgane@grocerycorp.com.au; New Zealand: Tokyo Food, NZ, Mark 
Whiteman, +64-9-570-5792; order_retail@tokyo.co.nz