Country for PR: China
Contributor: Xinhua News Agency
Thursday, January 14 2021 - 14:32
AsiaNet
Yingshang Grains and Oils Campaign Appears at Times Square, New York, USA
YINGSHANG, China, Jan. 14, 2021 /Xinhua-AsiaNet/--

During Christmas 2020 and New Year's Day 2021, the campaign for Yingshang 
Grains and Oils was broadcast on the "China Screen" at Times Square, New York, 
showing the world the high-quality food and oil brands from Yingshang County, 
China, and promoting pollution-free, ecological products with local 
characteristics of Yingshang to tourists from all over the world, according to 
the Bureau of Commerce and Grain of Yingshang County.

The Huaihe River and Yinghe River pass through the county, meandering 
endlessly, also nourishing the beautiful land and fertile soil in Yingshang. 
The high-quality food industry has been established and developed in Yingshang, 
adhering to the long historic practices, utilizing local natural resources, 
gathering the essence of local culture and being nourished by Huaihe River. As 
a county with powerful food industry in China, Yingshang pays more attention to 
pollution-free and healthy food quality in addition to improvement of food 
production capacity, gives full play to the advantages of "pollution-free 
water, fertile soil, and natural ecology", and fully implements the brand 
program characterized by "Ecological Yingshang and Green Products"; "Yingshang 
Rice" has been recognized as a trademark certified to the Chinese National 
Protected Geographic Indication.

In recent years, Yingshang County has been involved in continuous adjustment of 
the agricultural industry structure and active development of integrated chain 
business model, under the one-stop innovative concepts covering "Grain 
Integration", "Industry Integration", "Market Integration" and "Circulation 
Integration" and targeting at creating a "China Good Grain and Oil" model 
county in order to build a well-known brand of "hometown of Guanzhong and water 
town of Northern Anhui" for Yingshang Grains and Oils. In addition, Yingshang 
County makes every effort to develop local famous, high-quality and special new 
products, promotes the production of pollution-free, environmentally friendly 
and organic food products, and gradually strengthens the influence of the brand 
"China Good Grains and Oils".  

New York Times Square is located in the heart of Manhattan, New York City, USA. 
As one of the most popular tourist destinations in the world, it is known as 
the "Crossroad of the World" and attracts tens of thousands of tourists every 
day. The campaign appearance on the "China Screen" has introduced Yingshang to 
overseas people and spread Yingshang quality grains and oils, allowed more 
overseas audiences to learn about Yingshang County and its high-quality grains 
and oils with local characteristics more intuitively. 

Source: Bureau of Commerce and Grain of Yingshang County

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=382178

   Caption: During Christmas 2020 and New Year's Day 2021, the brand campaign 
for Yingshang Grains and Oils was broadcast on the "China Screen" at Times 
Square, New York, USA.

   Link: http://asianetnews.net/view-attachment?attach-id=382182

   Caption: During Christmas 2020 and New Year's Day 2021, the brand campaign 
for Yingshang Grains and Oils was broadcast on the "China Screen" at Times 
Square, New York, USA.

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