Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Friday, January 15 2021 - 01:00
AsiaNet
Live-streaming Broadcasters Come Together to Celebrate Resilience and Creativity at the BIGO Awards Gala 2021
SINGAPORE, Jan. 14, 2021 /PRNewswire-AsiaNet/ --

BIGO Technology (BIGO), the company responsible for popular new age 
communication platforms like Bigo Live (live streaming) and Likee (short-form 
videos), will host its second annual BIGO Awards Gala at 8 p.m. (GTM+8) on 
January 21 to celebrate the resilience of its broadcasting community throughout 
the past year. The event is set to take place through Bigo 
Live's[https://bigolive.onelink.me/sG8X/2021GALAPRGLOBAL] very own Music 
Livehouse channel (Bigo ID: music), with dozens of broadcasters being 
recognized and awarded. This year's theme is "Connecting the World," so BIGO 
specifically designed the event to commemorate the platform's leading streamers 
from across the globe for just how far they have come during such a tumultuous 
year.

Video - https://mma.prnewswire.com/media/1419672/BIGO_Video.mp4
Caption - BIGO Awards Gala 2021 "Connecting the world

To coincide with the fact that this year's event is completely virtual, BIGO 
plans to kick it off with opening remarks from none other than Bigo Live's own 
virtual mascot DINO to get the party started. More than 72 families, which are 
formed by groups of users within the Bigo Live app, and 78 broadcasters will be 
honored at the annual Gala, with BIGO planning to highlight each person's 
success throughout the year. The four categories of award winners are "Top 
Regional Broadcaster," "Top Regional Family," "Top Global Broadcaster" and "Top 
Global Family;" indicating the best of the best in both individual regions and 
globally. This year's selected broadcasters come from 150 different countries 
and regions around the world.

"COVID-19 has forced us to physically distance ourselves from the people we 
love most and the vast majority of events have moved to a virtual setting, 
which has caused live streaming to emerge as the best channel for connecting 
people from all over the world to share experiences real-time," said a 
spokesperson from BIGO Technology. "Despite the pandemic, Bigo Live users have 
proven that you don't have to be together physically to form meaningful 
connections. We're so proud of how our users have supported each other during 
such a challenging year and are excited to celebrate the impact they've made in 
connecting the world through live streaming. And because this year's event is 
entirely virtual, we anticipate an even larger audience than last year."

The event will also feature a variety of performances put on by broadcasters 
themselves, which include fire dances, DJ sets, K-pop dances and Urdu songs. 
With more than 400 million global users in total, these performances are 
intended to reflect the diverse and global audiences who utilize Bigo Live 
everyday. This year's Gala will also include exciting new ways for the audience 
to participate in the event virtually. By voting for their favourite 
broadcasters, families and performances, audience members will get tickets that 
can be used in the lucky draw in return. Some of this year's prizes include a 
Dino pillow as well as virtual gifts like pendants, entrance effects, badges 
and medals, which are specifically designed for the Gala.

One of the more notable winners from this year's event was Ami Ohta, otherwise 
known as Amy from Tokyo, a broadcaster from Japan, was named the number one Top 
Global Broadcaster on Bigo Live. Aside from engaging daily with her audience, 
Amy gained her following from livestreaming during her travel before the 
outbreak of the pandemic. For Amy, the most exciting part of livestreaming on 
Bigo Live is the PK feature, which allows users to battle each other through 
various games. She often attends international PK events and she even won the 
PK World Cup this year.

"I cannot express just how honored I am to be awarded the top global 
broadcaster at this year's BIGO Gala," said Ami Ohta. "With so much going on in 
the world at the moment, Bigo Live has done an incredible job at keeping their 
users connected and engaged, and I am thrilled to be recognized for playing a 
part in that."

Another notable winner from this year's Gala was Bigo Live's top US Broadcaster 
Megan Nguyen, otherwise known by her streaming name MeganQQ. With around 2 
million fans on Bigo Live, MeganQQ gained her popularity through large events 
on the platform and big box PK. She is also bilingual, so she is able to 
communicate and connect with a broad group of BIGO's global audience. "One of 
my biggest challenges this year was trying to become the top broadcaster in the 
US, given there are so many other talented and strong hosts in the U.S." said 
Nguyen. "I am very proud of the fact that I am currently a top US broadcaster 
and that my Bigo Live family is still growing strong."

Each winner will receive a medal and gift box for their achievement, as well as 
in-app rewards. They will also be featured on a variety of billboards, which 
are located in landmarks in 23 countries worldwide. As live streaming becomes a 
leading form of infotainment, the top broadcasters on Bigo Live are becoming 
celebrities in their own right, with their fans celebrating their success all 
over the world.

To watch BIGO's upcoming annual Gala, you can tune in directly via the Bigo 
Live app which can be downloaded at: 
https://bigolive.onelink.me/sG8X/2021GALAPRGLOBAL.

About BIGO Technology

BIGO Technology (BIGO) is one of the fastest-growing Singapore technology 
companies, with more than 30 offices and 6 R&D centers around the world. 
Powered by Artificial Intelligence technology, BIGO's video-based products and 
services have gained immense popularity, with nearly 400 million monthly active 
users in more than 150 countries. These include Bigo Live (livestreaming) and 
Likee (short-form video).

Visit www.bigo.sg for more information on BIGO's brand and products.

About Bigo Live

Bigo Live is one of the world's fastest-growing live streaming social 
communities where users broadcast in real-time to share life moments, showcase 
their talents, and interact with people from around the world. Bigo Live has 
around 400 million users in over 150 countries and is currently the market 
leader in the live streaming industry. Launched in March 2016, Bigo Live is 
owned by Bigo Technology, which is based in Singapore.

SOURCE Bigo Live

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=382092

   Caption: BIGO Awards Gala 2021 Top Global Broadcaster-Amy, @amy_tokyo

   Link: http://asianetnews.net/view-attachment?attach-id=382234

   Caption: BIGO Awards Gala 2021 billboard at Times Square, New York

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