Country for PR: United States
Contributor: PR Newswire New York
Thursday, January 14 2021 - 09:00
ENGINE Group Australia Launches Media Agency
MELBOURNE, Australia, Jan. 14, 2021 /PRNewswire-AsiaNet/ --

-- Media Veterans Grant Abrahams and Calvin Cain to Lead New Agency

ENGINE Group Australia announced today the launch of ENGINE Agency. The 
full-service media agency will provide new and existing clients with the 
ability to apply ENGINE's deep capability in research, technology and data to 
their paid media strategy, execution and analysis. 

ENGINE Agency is spearheaded by multi-national Dentsu Group veteran, Grant 
Abrahams, and former CHE Proximity Head of Media, Calvin Cain. 

Calvin Cain, said: "It's an exciting opportunity to launch an agency with 
access to ENGINE Group's war-chest of capabilities across market research, 
analytics, data and technology. The circumstances of 2020 generated some 
dramatic changes in consumer behaviour, so the ability for us to utilise our 
research and insights division on a brief-by-brief basis will be a huge 
advantage for our clients and represents a unique and dynamic offering to 
advertisers." Cain joins ENGINE Group as a Director after spending the past 
year at fast growth independent agency, Principle Media Group. 

Since its inception, ENGINE has grown into a research, customer and employee 
experience powerhouse, with clients including the Australian Government, 
Tourism Research Australia, J&J Visa, etc. on its roster. The launch is an 
indicator of ENGINE Group's steady growth in the APAC region after introducing 
its Transformation division in 2017 and programmatic technology offering ENGINE 
Media Exchange (EMX) in 2018. The media agency launch coincides with ENGINE's 
launch of a cookie-less attitude-based audience solution constructed from 
declared survey data, with initial results boasting a 30% greater ROI 
effectiveness than other data partners.

Grant Abrahams, said: "The combination of ENGINE research and technology 
specialities allows us to convert bespoke market research into actionable 
custom audience segments to improve campaign effectiveness for our clients, but 
it also provides advertisers with a new level of accountability and campaign 
measurement to instil confidence in their investments." Abrahams, formerly 
Carat's Director of Digital & Technology, joins ENGINE Group as a Director 
after more than a decade with Dentsu Group across South Africa and Australia.

On the timing of ENGINE Agency's launch, Oliver Rust, CEO, ENGINE APAC, said: 
"Business pressures are always a catalyst for marketers to look at the partners 
they are working with, but the changes in consumer behaviour have been dramatic 
this past year and likely long-lasting. Marketers will need to evolve their 
strategies and approaches, and many may find that the partners they have now 
aren't necessarily the partners that will be most equipped to take them into 
the future."


ENGINE is a global, full-service media and marketing services company that 
unites culture and commerce to move brands forward faster. We are: Driven by 
data. Fueled by imagination. Powered by technology. Founded in 2005, ENGINE has 
global headquarters in New York and 16 offices across North America, the UK, 
Europe, and Asia-Pacific. ENGINE empowers clients to outperform in the present 
and win in the future with its vast range of marketing solutions including – 
insights, creative, media, data and technology. Find out more at and follow @engineworldwide 

CONTACT: Laura Czaja, Director of Corporate Communciations, ENGINE,