Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, January 14 2021 - 09:00
Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making
LONDON, Jan. 14, 2021 /PRNewswire-AsiaNet/ --

Marketing analytics and attribution specialist integrates with leading app 
commerce software platform to help retailers unlock the power of mobile 
campaign data

Native SaaS retail mobile app platform, Poq, today announces the beta launch of 
its standard integration with mobile analytics and attribution provider, 

The integration is the result of a partnership between the two companies that 
will enable Poq mobile app clients to rapidly scale their app commerce 
marketing efforts and drive more effective customer acquisition and retention 
campaigns for their apps.

Developing, delivering and measuring app marketing campaigns can be challenging 
for retailers, where visibility of downloads and in-app interactivity 
attribution is limited. In addition, the ability to 'deep link' customers 
straight back into the app from any channel can be resource-intensive to 

By integrating the AppsFlyer software development kit (SDK) onto the Poq 
platform, joint clients will gain greater insights into how their mobile apps 
are performing and driving growth, in comparison to other channels such as 
mobile web. Beyond measurement and attribution, the AppsFlyer platform is able 
to offer clients a number of other valuable features, such as ad fraud 
protection, audience management and uninstall attribution measurement. 
Poq's partnership with AppsFlyer comes at a vital time for retailers, where app 
shopping growth is forecast to outstrip web-based channels 
etail-ecommerce-sales-this-year]  as a result of an accelerated shift to 
digital in the wake of the COVID-19 pandemic. It also comes as Poq released a 
number of complimentary ad-tech solutions last year that have allowed its 
clients to effectively run customer acquisition and retention campaigns on 
Apple Search Ads, Google App Campaigns and Facebook. 

This standard platform integration will enable all Poq customers to use the 
AppsFlyer deep-linking solution (OneLink) and its Smart Banner Feature, as well 
as kickstart attribution campaigns. As retail mobile app marketing strategies 
develop in sophistication, Poq customers will also have the ability to add 
paid-for additional features to their pricing plan at any time. 

Sheenu Aggarwal, App Marketing Specialist, Poq said: "AppsFlyer is a great 
partner and, like Poq, has proven success with a number of retailers globally. 
So, this partnership presents our clients with a massive opportunity to really 
grow their app commerce business and accurately attribute that success to their 
apps. The partnership we're launching is vital for integrating what are 
becoming increasingly lucrative apps into the overall digital mix and 
optimising the customer journey for our retailers."

Russell Burden, Director of Partner Development, AppsFlyer added: With the 
retail industry changing rapidly, it's never been more important for marketers 
to have the tools and data needed to make accurate, better-informed strategic 
decisions around their mobile marketing campaigns. Through this partnership, 
we're able to offer just that, giving retailers the opportunity to quickly and 
easily get up and running with mobile marketing campaigns, attribution 
measurement and other insights."

All Poq customers will have access to the benefits and solution of this 
partnership from early 2021, following the beta launch. Please contact Poq to 
find out more.

About Poq
Poq is a Software-as-a-Service app platform that empowers retailers to create 
highly-effective and fully-customized mobile apps that provide a superior 
shopping experience. These apps allow retailers to build stronger brands, sell 
more products, deepen customer loyalty and deliver highly relevant content, 
communications and rewards. Poq clients include global brands and retailers 
such as; Belk, Holland & Barrett, Feelunique, Missguided, Hotel Chocolat, Kurt 
Geiger, M&Co and more.

To learn more, visit

About AppsFlyer
AppsFlyer, the global attribution and marketing analytics leader, empowers 
marketers to grow their business and innovate with a suite of comprehensive 
measurement solutions. Built around privacy by design, AppsFlyer takes a 
customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ 
technology partners make better business decisions every day, while delighting 
their end-users. 

To learn more, visit

Press contacts
Poq: Charlotte Simons-Dukes, e:, 
+44(0)20 3794 4120
AppsFlyer: Francesca D'Arcy-Orga, email:, +44(0)20 
3318 8649

Source:  Poqcommerce