Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, February 25 2021 - 21:10
Spielwarenmesse 2022: Most important industry network launches digital platform for live event
NUREMBERG, Germany, Feb. 25, 2021 /PRNewswire-AsiaNet/ --

- Merging of two worlds creates greater added value

- Year-round company presentations for extensive coverage

In 2022, the world's leading trade fair for toys is launching an innovative 
business platform known as Spielwarenmesse Digital. In doing so, the organiser 
is responding to the needs of both visitors and exhibitors by combining the 
indispensable live event with a range of digital opportunities. The new feature 
will be introduced at the Spielwarenmesse after next, which is due to open its 
doors from 2 to 6 February 2022. Companies can already sign up from 1 March 
2021. Much like the physical trade fair in Nuremberg, Spielwarenmesse Digital 
showcases the product and company presentations of market leaders and 
newcomers, whilst offering the best networking opportunities in the industry 
and a high-calibre seminar programme for suppliers as well as retailers and 

Diverse virtual offering

"Our digital platform creates completely new opportunities for all market 
players and allows the Spielwarenmesse to be experienced 365 days a year," 
comments Ernst Kick, CEO of Spielwarenmesse eG. The innovative tools on 
Spielwarenmesse Digital will enable visitors to prepare their time in Nuremberg 
in an even more efficient and targeted manner. At the same time, those 
retailers and suppliers who are unable to attend the trade fair in person will 
be able to network digitally whilst gaining an overview of the huge offering at 
the fair and the latest innovations for 2022. It will also be possible to take 
part in the popular Spielwarenmesse lecture programme from anywhere in the 
world. This will include both the Toy Business Forum and the LicenseTalks. 
Companies will benefit from having access to the biggest industry network in 
the world which the Spielwarenmesse has built over many decades.

Extended presentation opportunities

Exhibitors have the choice: For the first time ever, they can appear with a 
digital virtual profile either on its own or in addition to their exhibition 
stand. Spielwarenmesse Digital offers three packages: Smart, Connect and 
Premium. All options include a presentation of the company, its products, and 
licences as well as important communication and networking features. The Smart 
package is already included in the marketing package for exhibitors appearing 
at the physical trade fair in Nuremberg. The Connect and Premium packages 
additionally offer brand entries and the option to upload press releases. 
Furthermore, products, brands, or the company itself can be presented in 
workshops or talks. The Premium package gives firms the option of showcasing up 
to 50 products and creating a more vibrant company profile. The integral lead 
tracking feature enables exhibitors who book a digital package to see at any 
time which participants have visited their profile. Additional services can be 
reserved for all three packages on request.

Further information on the new digital offering can be found at

Ernst Kick concludes, "Spielwarenmesse Digital allows companies to uniquely 
bolster their presence at the trade fair, whilst adding a completely new 
dimension for retailers and buyers visiting the physical exhibition. We're 
delighted to offer this pioneering service as a valuable complement to our 
all-important live event."

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Spielwarenmesse®, the leading international fair for toys, hobbies and leisure, 
is organized by the fair and marketing services provider Spielwarenmesse eG. 
The trade fair creates a comprehensive communication and ordering platform for 
2,800 national and international manufacturers. The presentation of new 
products and the extensive industry overview provide a valuable pool of 
information for annual market orientation for around 65,000 buyers and toy 
traders from more than 130 nations. Spielwarenmesse® has also been a protected 
word mark in Germany since 2013.

Fair dates:
Spielwarenmesse® Summer Edition 2021: Tuesday to Saturday, 20 – 24 Jul 2021 
Spielwarenmesse® 2022: Wednesday to Sunday, 2 – 6 Feb 2022

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Source: Spielwarenmesse eG