Country for PR: United States
Contributor: PR Newswire New York
Thursday, March 04 2021 - 02:34
Make the Invisible Visible: Catalyst #BiasCorrect For International Women's Day 2021 Campaign Asks Challenging Questions
NEW YORK, March 4, 2021 /PRNewswire-AsiaNet/ --

  -- Campaign Provides Virtual Backgrounds to Call Out Bias in 
     the Workplace
NEW YORK, March 3, 2021 /PRNewswire-AsiaNet/ -- Catalyst ( 
) is observing International Women's Day (IWD) 2021 by challenging companies to 
join its #BiasCorrect "Make the Invisible Visible" ( 
) global campaign, providing virtual backgrounds that encourage courageous 
conversations about unconscious bias in meetings.

Logo -

Catalyst research ( 
) shows that invisible barriers for women in the workplace, particularly women 
of color, have proliferated in remote working during the pandemic:

     - 1 in 5 women has felt ignored and overlooked by coworkers 
     during virtual meetings; 
     - 45% of women business leaders say it's difficult for women to 
     speak up in virtual meetings; and 
     - 1 in 5 working people has witnessed more discrimination at 
     work since the outbreak of Covid-19.

Catalyst's Make the Invisible Visible ( 
) campaign, created in collaboration with the Burns Group, allows individuals 
to select and download virtual backgrounds that ask challenging questions to 
spark important conversations on how to address these experiences of 
unconscious bias in the workplace:

     - Have you ever felt judged when your child interrupted a meeting? 
     - Have you ever been talked over in a meeting? 
     - Have you ever been the "only" in the room? 
     - Have you ever been asked, "Where are you really from?" 
     - Have you ever had to check your authentic self at the door?

The virtual backgrounds are available in English, French, German, and Spanish.

This year's campaign builds on Catalyst's 2019 and 2020 IWD #BiasCorrect 
campaign, which focused on the biased words used to describe women in the 
workplace, demonstrating that women and men with the same talents and skills 
often are described in very different ways, creating barriers that can 
adversely impact women's advancement.

"Make the Invisible Visible really showcases the experiences of bias women have 
in remote work during the Covid-19 crisis," said Lorraine Hariton, Catalyst 
President and CEO. "Unconscious bias is persistent, so we want to engage 
companies and their employees—including men as gender partners—to #BiasCorrect 
and create more inclusive workplace cultures." 

Catalyst invites individuals and companies to visit the #BiasCorrect ( 
) webpage on March 8, which provides resources for everyone to help understand, 
interrupt, and correct unconscious bias. Bank of America and The Guardian Life 
Insurance Company of America are sponsors for this campaign.

About Catalyst 
Catalyst is a global nonprofit working with some of the world's most powerful 
CEOs and leading companies to help build workplaces that work for women. 
Founded in 1962, Catalyst drives change with pioneering research, practical 
tools, and proven solutions to accelerate and advance women into 
leadership—because progress for women is progress for everyone. 

About Burns Group 
Burns Group is a brand transformation company that bravely co-creates the 
future of brands, young and old. We bring bravery to established brands and 
experience to startups. To learn more, visit

Media Contacts 
Naomi R. Patton
Vice President, Global Communications

Stephanie Wolf 
US Communications Consultant

Francine Beck
Canada Communications Consultant 

Frances Knox
Europe Communications Consultant

Source: Catalyst