Country for PR: China
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, March 03 2021 - 18:53
Cision Brings PR, Social Media Management and Digital Consumer Intelligence Together with Category-Defining Acquisition of Brandwatch
CHICAGO and BRIGHTON, England, March 16, 2021/PRNewswire-AsiaNet/--

Cision, PR Newswire's parent company, announced on February 26 that it has 
entered into a definitive agreement to acquire Brandwatch, a global leader in 
digital consumer intelligence and social media listening, for $450 million. 
This strategic move will combine two leaders in their respective industries and 
will bring to customers the substantial benefits of their complementary 
capabilities to deliver the future of PR, marketing and digital customer 

The forces of digital transformation reward those organizations and boardrooms 
that listen to and quickly capitalize on digital insights from their consumers. 
Leading companies are quickly adapting and using these insights to create 
tailored, authentic communications and direct connections with customers at 
scale. This paradigm shift to real-time, customer-centric PR, marketing and 
customer care strategies will continue to accelerate and differentiate those 
companies that take action.

Cision is a leader in news distribution and media monitoring and analysis with 
a media contact database of approximately 1 million journalists and media 
outlets and over 75,000 customers. Brandwatch works with thousands of the 
world's most admired brands, using the latest in artificial intelligence(AI) 
and machine learning to bring structure to and derive meaning from the voices 
of the billions of people using social media.

Cision and Brandwatch are a compelling combination. Together, they will provide 
brands and organizations with consumer and media intelligence to devise more 
effective customer engagement strategies from PR and marketing to research and 
product development. Whether teams are connecting with journalists and 
influencers, launching social campaigns, developing brand messaging or 
conducting deep research into consumer behavior, they will have real-time 
insights and long-term trend analysis to guide them.

"The continued digital shift and widespread adoption of social media is rapidly 
and fundamentally changing how brands and organizations engage with their 
customers," said Abel Clark, CEO of Cision. "This is driving the imperative 
that PR, marketing, social and customer care teams fully incorporate the unique 
insights now available into consumer-led strategies. Together, Cision and 
Brandwatch will help our clients to more deeply understand, connect and engage 
with their customers at scale across every channel."

"We have always built Brandwatch with ambition. That was recognized by 
Forrester, who recently named us as a leader in our space," said Giles Palmer, 
founder and CEO of Brandwatch. "Now is the time to take the next step – joining 
a company of significant scale to create a business and a suite of products 
that can have an important global impact. We are excited to join Abel and the 
Cision team to supercharge our work and bring even more value to our customers."

Brandwatch was named a Leader in The Forrester Wave(TM)( 
Social Listening Platforms, Q4 2020.

The deal is expected to close in the second quarter of 2021.

Macquarie Capital acted as an exclusive financial adviser to Brandwatch on this 
transaction. Cooley LLP acted as legal counsel to Brandwatch.

Gibson, Dunn & Crutcher LLP acted as M&A legal counsel, Willkie Farr & 
Gallagher LLP acted as financing legal counsel and Latham & Watkins LLP acted 
as regulatory counsel to Cision.

About Brandwatch
Brandwatch is the world's pioneering digital consumer intelligence suite. The 
company's AI-powered deep social listening and content marketing analytics 
products help over 2,000 of the world's most admired brands and agencies make 
insightful, data-driven decisions. Brandwatch includes leading content 
marketing platform BuzzSumo in its portfolio. Brandwatch has 10 offices around 
the world and is headquartered in Brighton, UK.

About Cision
As a global leader in PR, marketing and social media management technology and 
intelligence, Cision helps brands and organizations to identify, connect and 
engage with customers and stakeholders to drive business results. PR 
Newswire(, a network of over 1.1 billion influencers, 
in-depth monitoring, analytics and its 
social media platform headline a premier suite of solutions. Cision has offices 
in 24 countries throughout the Americas, EMEA and APAC. For more information 
about Cision's award-winning solutions, including its next-gen Cision 
Communications Cloud(R), visit and follow @Cision on Twitter.

Media Contacts: 
Maggie Lower
Chief Marketing Officer     
Will McInnes    
Chief Marketing Officer

SOURCE Cision Ltd

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   Caption: Cision has entered into a definitive agreement to acquire Brandwatch