Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, March 09 2021 - 06:43
Comvita launches Special Reserve Manuka and OneHive movement
TAURANGA, New Zealand, March 9, 2021 /PRNewswire-Asianet/ --

Comvita, the global leader in Manuka Honey, has today launched its 
limited-edition Special Reserve UMF™ 25+ (MGO 1200+) Manuka Honey, carefully 
collecting some of the world's rarest honey to create a moment of delicious 
pleasure that connects people to the power of nature. 


Group CEO Comvita, David Banfield, says, "We're proud and delighted to be 
bringing this incredibly precious and rare honey to market, with each drop of 
Special Reserve embodying Comvita's commitment to working in harmony with the 
bees and our natural environment. This special reserve Manuka Honey is a 
celebration of our beekeeping capability, our founding principles and ongoing 
commitment to Kaitiakitanga – guardianship and protection of our natural 

"That principle has been at the very heart of the Comvita business ever since 
it was founded by Claude Stratford and Alan Bougen nearly 50 years ago. We've 
designed the experience of Special Reserve UMF™ 25+ to bring our story to life, 
and give our brand fanatics and new consumers a unique opportunity to connect 
more deeply with the taonga, or treasure, that is New Zealand Manuka Honey," 
says Banfield.

As part of the launch, Comvita invites consumers to become part of its newly 
established global OneHive movement. The OneHive movement will connect 
discerning consumers from around the world and empower likeminded people to 
share and contribute to Comvita's passion for (and desire to protect) our 
natural environment, enabling them to come together and make real and lasting 

Comvita Global Marketing Manager, Julie Southall says, "With this exclusive 
launch, we wanted to encourage consumers to take a moment to pause and 
celebrate, not just the power of New Zealand's natural environment, but the 
magic that takes place when nature is given the time and space to flourish. The 
Special Reserve UMF™ 25+ Manuka Honey couldn't be a more perfect example of 

"We've developed a carefully and seamlessly integrated experience – connecting 
the physical product with an immersive digital experience, that invites our 
OneHive members to embark on a powerful journey designed to create a rare 
moment of calm and balance amidst the bustling rush and stress of everyday 
life," says Southall. 

Comvita will be dedicating 10% of all profits from the sale of Special Reserve 
UMF™ 25+ direct to environmental causes nominated by the OneHive Community – 
further cementing, through action, the company's firm and lasting commitment to 
this newly established movement.

The Special Reserve UMF™ 25+ product will retail for NZD$645, and can be 
purchased online via the Comvita virtual store, 
or at any Comvita retail outlet – including the Wellness Lab in Auckland. 

For further information:
Alex Harman
Mobile: +64 21 044 5226 

Background information 

About Comvita ( Comvita (NZX:CVT) was founded in 1974 and is 
the pioneer and global market leader of the Manuka Honey category. Comvita is 
committed to the long-term development of Manuka and Bee products backed by 
unrivalled scientific knowhow. Comvita recently announced its sponsorship of 
the NZ pavilion at the World Expo in Dubai focusing on Kaitiakitanga 
(guardianship and protection of the planet).

Source: Comvita

Image Attachments Links:


   Caption: Comvita's limited-edition Special Reserve UMF 25+ (MGO 1200+) 
Manuka Honey