Country for PR: United States
Contributor: PR Newswire New York
Thursday, April 08 2021 - 12:00
Qualtrics and IBM Japan Expand Strategic Partnership
TOKYO, April 8, 2021 /PRNewswire-AsiaNet/ --

-- Partnership will help Japanese organizations rapidly design and improve 
customer and employee experiences in an increasingly competitive market

-- IBM Japan becomes the first Qualtrics reseller in Japan

Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) Platform 
and creator of the XM category, today announced a new strategic partnership 
between Qualtrics Japan and IBM Japan, Ltd. (IBM Japan) to help organizations 
rapidly access and realise the full value of the Qualtrics Experience 
Management Platform(TM).

Logo -

Through the partnership, IBM Japan becomes the reseller and implementation 
partner for Qualtrics in Japan. As Japan's first-ever certified Qualtrics 
reseller, IBM Japan will provide one-stop support to customers implementing the 
industry leading XM solutions from Qualtrics to help them accelerate and expand 
the value of their investment.

"In a world where businesses succeed or fail based on the experiences they 
provide, Qualtrics is proven to help businesses across the globe design and 
continually improve the experiences delivered to customers and employees. As we 
continue to rapidly scale our operations in Japan, Qualtrics' strategic 
partnership with IBM ensures businesses across the country can benefit today 
from the industry leading Experience Management Platform," said Satoru 
Kumashiro, Managing Director of Qualtrics Japan. 

"IBM Japan's appointment as reseller for Qualtrics in Japan is testament to the 
proven abilities of Qualtrics, which is already being successfully used by 
leading Japanese companies." added Kumashiro. 

IBM Japan Becomes Japan's First Certified Qualtrics Reseller
IBM Japan acquired Qualtrics reseller certification in March 2021, the first 
company in Japan to do so. As a reseller, IBM will help expand the reach of 
Qualtrics' Experience Management capabilities in the region and accelerate time 
to value for joint customers. 

The partnership will give Japanese companies one-stop support from IBM Japan 
when implementing Qualtrics Experience Management solutions. The partnership 
will also help customers achieve even better results by bundling Qualtrics 
Experience Management software with services and complimentary solutions from 
IBM Japan.

IBM and Qualtrics: Building on a Foundation of Success
IBM joined the Qualtrics Partner Network (QPN) in November 2019 and established 
a dedicated Qualtrics team to support XM implementations. In February 2020, all 
members of the dedicated team were certified as Qualtrics consultants. The team 
has delivered professional implementation of Qualtrics EmployeeXM to 
organizations in Japan, including winning orders for large-scale employee 
experience projects and receiving the highest satisfaction score in IBM Japan 
after implementation.

In addition to acquiring the Qualtrics reseller certification, IBM Japan will 
focus on achieving the partnership goals of continuous expansion of the XM 
market in Japan and expanded support for XM solutions to Japanese customers.

IBM Japan and Qualtrics will conduct XM training within IBM Japan and will also 
conduct joint account planning with sales representatives from both companies, 
joint digital assets for customers, and Qualtrics customers will speak at IBM 
Think (a digital event hosted by IBM Japan). 

About IBM Japan 

About Qualtrics
Qualtrics, the leader in customer experience and creator of the Experience 
Management (XM) category, is changing the way organizations manage and improve 
the four core experiences of business––customer, employee, product, and brand. 
Over 13,500 organizations around the world are using Qualtrics to listen, 
understand, and take action on experience data (X-data™)––the beliefs, 
emotions, and intentions that tell you why things are happening, and what to do 
about it. The Qualtrics XM Platform™ is a system of action that helps 
businesses attract customers who stay longer and buy more, engage employees who 
build a positive culture, develop breakthrough products people love, and build 
a brand people are passionate about. To learn more, please visit 

About Qualtrics, G.K.
Qualtrics G.K. is a wholly owned Japanese subsidiary of Qualtrics LLC 
(headquartered in Provo, Utah, USA), which began operations in Japan in 2018.
Location : Marunouchi Kitaguchi Building 9F, 1-6-5 Marunouchi, Chiyoda-ku, Tokyo
Representative: Satoru Kumashiro
Business: Sales, support, and implementation support for Qualtrics products in 

For media inquiries, please contact:
Qualtrics G.K.
Public Relations: Chisa Minoda
Telephone: +81-3-4520-0520 (main) 

SOURCE: Qualtrics