Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, May 04 2021 - 20:36
P&G launches iLab 2021 in partnership with the Singapore EDB to strengthen Singapore's innovation ecosystem
SINGAPORE, May 4, 2021 /PRNewswire-AsiaNet/ --

iLab 2021 will see P&G collaborate and nurture start-ups from across the region 
to create solutions that will define the future of advertising, retail, and 
supply chain

Procter & Gamble (NYSE:PG), in partnership with the Singapore Economic 
Development Board(EDB), today launched iLab 2021, a 3-day virtual innovation 
festival. The festival will see start-ups from Singapore and across the region 
come together to collaborate with P&G and develop innovations that can overcome 
real-world challenges faced in the areas of advertising, retail, and supply 

Held at P&G's i-Singapore Digital Omni-Channel Center(i-SiDOC), iLab's launch 
ceremony was graced by Guest-of-Honor, Mr. Heng Swee Keat, Deputy Prime 
Minister, Coordinating Minister of Economic Policies and Minister for Finance, 
Singapore along with Mr. Rafik Mansour, Chargé d'Affaires, a.i. U.S. Embassy in 
Singapore, Mr. Ted Tan, Deputy CEO, Enterprise Singapore and Ms. Cindy Koh, 
Executive Vice President, Singapore Economic Development Board.

As a force for good and for growth, P&G is building on its commitment to serve 
its consumers better by leveraging technology to meet transforming consumer 
demands and expectations. By engaging with start-ups utilizing future-ready 
technologies, P&G will be able to constructively disrupt the consumer journey.

"In the post-pandemic future, the pursuit for innovation is crucial for the 
recovery and advancement of our economy. Our vision for P&G in the Asia 
Pacific, Middle East, and Africa region is to become the Company of the Future 
and leverage Singapore as the innovation hub for P&G and our industry, leading 
digital transformation and powering innovation across all aspects of our 
business," said Mr. Magesvaran Suranjan, President, Asia Pacific, Middle East 
and Africa, Procter & Gamble(P&G).

During iLab, selected start-ups will ideate and brainstorm with P&G to help 
solve challenges using technology in domains such as AI personalization, 
gaming, social commerce, and supply chain resiliency. Selected start-ups with 
promising approaches will then work with P&G to roll out pilots across P&G's 
markets in Asia Pacific, the Middle East and Africa. 

The idea of iLab hinges on P&G's belief that a dynamic and sustainable 
entrepreneurial ecosystem is crucial for businesses to meet the evolving needs 
of customers. Through the support from the EDB, P&G will also mentor start-ups 
and create cross-exchanges through networking engagements.

"We are very thankful to have the support of like-minded partners in this 
exciting journey, especially the close partnerships that we enjoy with the EDB 
and ESG. At P&G, we always endeavor to lead the change across all aspects of 
our operations, and support our partners, employees, and other stakeholders," 
said Mr. Karthik Natarajan, Senior Vice President, CFO, Asia Pacific, Middle 
East, & Africa, Procter & Gamble(P&G).

iLab focuses on three different streams – Future of Advertising, Future of 
Retail and Future of Supply Chain. These three areas represent the evolving 
consumer and retail needs, transforming media ecosystems and revolutionary 
changes in supply chain.

From a starting pool of 100 start-ups that were assessed to solve real business 
challenges set by P&G, the top 27 start-ups have been shortlisted to 
participate in the 3-day virtual festival from 4-6 May 2021.

About Procter & Gamble 

P&G serves consumers around the world with one of the strongest portfolios of 
trusted, quality, leadership brands, including Always(R), Ambi Pur(R), 
Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R), Fairy(R), 
Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), 
Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), and Whisper(R). 
The P&G community includes operations in approximately 70 countries worldwide. 

Please visit for the latest news and information about P&G 
and its brands.

SOURCE Procter & Gamble

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   Caption: Deputy Prime Minister Heng launching P&G’s iLab 2021