Country for PR: United States
Contributor: PR Newswire New York
Wednesday, May 05 2021 - 08:00
Thinkific Launches the Thinkific App Store For Online Course Creators
VANCOUVER, BC, May 5, 2021 /PRNewswire-AsiaNet/ --

  -- Thinkific App Store to directly connect developers with 50,000 Thinkific
     course creators, fuelling the USD $350 billion online education market 
  -- Course creators provided access to new range of best-in-class tools to run
     and scale their businesses 
  -- Thinkific making significant investments to build engagement and momentum
     in new developer community

Thinkific Labs Inc. ( ) ("Thinkific" or 
the "Company") (TSX: THNC) , a leading platform for creating, marketing, and 
selling online courses, today announced the official launch of the Thinkific 
App Store.

Photo - 

Thinkific's App Store ( 
) is the first marketplace of its kind to address the surging online course 
industry, and an ambitious new component of Thinkific's growing commerce 
ecosystem. It represents a new and key advancement for the Company, one which 
it intends to invest in and scale extensively to ensure its course creators 
have access to best-in-class tools to run and scale their businesses and 
capitalize on the growing USD $350 billion online education market.*

Developers can now create and sell custom applications for the Thinkific . In 
doing so, they access a global market of more than 50,000 active course 
creators across 165 countries who earned over USD $275 million in revenue from 
direct course sales on the platform in 2020 alone.

"We remain relentlessly focused on enhancing the course creator experience and 
providing them with the tools they need to grow their businesses and deliver 
world-class courses to their communities," said Greg Smith, Co-Founder and CEO 
of Thinkific. "With the launch of the Thinkific App Store we're seriously 
advancing this ambition, connecting developers directly to our customers who 
can now even more easily, and with no technical experience, build the vision 
they have for their business and supercharge their growth."

Through the Thinkific App Store, course creators are now able to more fully 
customize their courses and other learning products, market their businesses, 
and simplify their processes. The store and all apps are managed through the 
Thinkific platform, which has been designed for ease of use and seamless 
integration. This ensures that course creators can easily customize their 
courses to include unique and sophisticated functionality without technical 

According to Neha Varshneya, Senior Manager, Platform Marketing, "Thinkific is 
heavily invested in empowering, supporting and growing our new developer 
community. Our ambition is for them to play a key role in our growth story as 
we continue to scale to meet the incredible demand we're seeing from course 
creators. We spent a considerable amount of time working with our creator 
community, our existing developer partners and our own internal team to design 
an app store that was flexible enough to meet the needs of every customer on 
Thinkific, whether they're just starting out or delivering courses to millions 
of people every week across the globe. Now out of beta, we are excited to 
officially launch the Thinkific App Store to market."

The Thinkific App Store will launch with 30 apps across four key categories:

  1. Student experience - functionality that encourages and increases student
     engagement. Apps at launch include: Zoom (live lessons), Lessonspace
     (visual collaboration), and Motrain (gamification). 
  2. Scaling - specialized tools to help course creators scale their business,
     reach new audiences and increase revenue. Apps at launch include: Shopify
     (ecommerce), Typeform (surveys), DropInBlog (content and search engine
  3. Tracking and reporting - analytics that will empower course creators to
     understand their students' behaviors, preferences and needs. Apps at
     launch include: Segment, Google Analytics, Mixpanel (data collection and
  4. Automation - email automation tools to simplify backend operations and
     customer communication. Apps at launch include: ActiveCampaign, Mailchimp,
     ConvertKit (email automation). 

Thinkific is incentivizing early developer partners by offering them 100% of 
the revenue earned through the sale of their apps for the first six months. 
After that period, the Company will offer one of the industry's most generous 
revenue share programs, paying developers 85% of revenue earned through the 
sale of their apps.

*USD $350 billion online education market quoted from the 2019 report published 
on Research and Markets titled, Online Education Market & Global Forecast, by 
End User, Learning Mode (Self-Paced, Instructor Led), Technology, Country, 

About Thinkific
Thinkific [TSX:THNC] makes it simple for entrepreneurs and established 
businesses of any size to scale and generate revenue by teaching what they 
know. Our platform gives businesses everything they need to build, market, and 
sell online courses and other learning products, and to run their business 
seamlessly under their own brand, on their own site. In 2020 alone, Thinkific's 
50,000 active course creators earned more than $275M USD in direct course sales 
while teaching tens of millions of students. Thinkific is headquartered in 
Vancouver, Canada, with a distributed and growing team. 

For more information, please visit

This news release includes forward-looking statements and forward–looking 
information within the meaning of Canadian securities laws. Often, but not 
always, forward–looking information can be identified by the use of words such 
as "plans", "is expected", "expects", "scheduled", "intends", "contemplates", 
"anticipates", "believes", "proposes" or variations (including negative and 
grammatical variations) of such words and phrases, or state that certain 
actions, events or results "may", "could", "would", "might" or "will" be taken, 
occur or be achieved. Forward-looking statements in this news release include 
statements regarding the Company's plans related to the Thinkific App Store, 
the expected benefits of the Thinkific App Store, the apps to be included in 
the Thinkific App Store and the benefits of such apps, the Company's investment 
in the developer community, the Company's expectations regarding revenue 
sharing programs with developers, the growth of online education and our 
ability to scale our platform to accommodate an increase in course creators. 
Such statements and information are based on the current expectations of 
Thinkific's management, and are based on assumptions and subject to risks and 
uncertainties. Although Thinkific's management believes that the assumptions 
underlying these statements and information are reasonable, they may prove to 
be incorrect. The forward–looking events and circumstances discussed in this 
news release may not occur by certain dates or at all and could differ 
materially as a result of known and unknown risk factors and uncertainties 
affecting Thinkific, including risks related to the performance of the 
Thinkific App Store, the use of the Thinkific App Store by course creators, the 
utility of the apps included in the Thinkific App Store and the risk factors 
set forth in Thinkific's prospectus under the heading "Risk Factors". Although 
Thinkific has attempted to identify important factors that could cause actual 
actions, events or results to differ materially from those described in 
forward–looking statements and information, there may be other factors that 
cause actions, events or results to differ from those anticipated, estimated or 
intended. No forward–looking statement or information can be guaranteed. Except 
as required by applicable securities laws, forward–looking statements and 
information speak only as of the date on which they are made and Thinkific 
undertakes no obligation to publicly update or revise any forward–looking 
statement or information, whether as a result of new information, future events 
or otherwise.
Media Contact: Josh Stanbury,; IR Contact: Janet Craig,

SOURCE: Thinkific Inc.