Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, July 13 2021 - 22:31
CGF Plastic Waste Coalition Launches Full Set of “Golden Design Rules” to Tackle Plastic Waste
PARIS, July 13, 2021, /PRNewswire-AsiaNet/--

With a common vision of a world where no plastic waste ends up in nature – land 
or sea – The Consumer Goods Forum's (CGF) Coalition of Action on Plastic Waste[] 
today announces the latest critical step made by Coalition members to transform 
the industry's relationship with plastic packaging. The Coalition's 42 member 
companies have published the remaining seven "Golden Design Rules", which 
follows on from the launch of the first two of the series in December 2020. 
Coalition members are committing to individual rules after identifying and 
prioritising opportunities in their own packaging portfolios where they can 
make targeted and valuable impact.

Guided by the vision of the Ellen MacArthur Foundation for a New Plastics 
Economy [], 
which the CGF endorsed in October 2018, the Coalition is committed to driving 
progress towards realising a circular economy. To this end, at its launch last 
year, the Coalition set out its vision of progress embodied in four main 
priorities: packaging redesign, developing a framework for optimal Extended 
Producer Responsibility (EPR) programmes, encouraging recycling innovation, and 
piloting new programmes in advanced and transitional markets to increase 
recycling rates.

Advancing on their first priority, Coalition members have now finalised the 
complete series of "Golden Design Rules [], 
for the design of plastic packaging, created to accelerate progress towards 
using less and better plastic. This set of voluntary, independent and 
time-bound commitments will create significant value for the industry and wider 
system, and build the necessary momentum for achieving the further design 
changes required to achieve the targets laid out in the New Plastics Economy 
Global Commitment. 

The latest design rules focus on eliminating unnecessary plastic packaging, by 
reducing headspace and plastic overwraps, as well as increasing recycling value 
in various types of plastic, including PET thermoformed packaging, flexible 
consumer packaging and rigid HDPE and PP.  Business-to-business plastic 
packaging will also be targeted, with the elimination of all unnecessary 
packaging that doesn't reach the consumer. The rules also cover the use of 
clear and accurate on-pack recycling instructions, which will help consumers to 
ensure that packaging is sorted for the appropriate end-of-life solution.  The 
first two rules in the series, published in December 2020, focused on 
increasing the value of PET bottle recycling and removing problematic elements 
from packaging, such as carbon black, PVC (polyvinyl chloride) and EPS 
(expanded polystyrene), which complicate the recycling process.

The Golden Design Rules are based on commonly adopted expert design guidelines, 
retailer design guidelines, advice published by reputable bodies, work of 
Plastics Pacts and country-specific legislation, and have been adapted by 
member company experts who have been part of the Design workstream. Throughout 
the process, the workstream has been supported by an independent expert panel 
from across the globe who has provided guidance on the wording of the rules, as 
well as when exceptions have been raised, providing suggestions for technical 

Coalition members from around the world, with a shared revenue of more than one 
trillion euros and representing more than 10 percent of the global plastic 
packaging market, have committed to adopting these rules wherever possible by 
2025. Members have been asked to voluntarily commit to implement these design 
changes by 2025 and to report annually on progress, in a process aligned with 
the New Plastics Economy Global Commitment. Details of what the nine rules 
entail and which members have adopted them are available on the Coalition's 
website [].

These actions on design are overseen by the Coalition's leadership. The 
Coalition is sponsored at the CGF Board level by Alan Jope, CEO, Unilever, and 
Galen Weston, Executive Chairman, Loblaw Companies Limited. Its Steering 
Committee is co-chaired by Barry Parkin, Chief Procurement and Sustainability 
Officer, Mars, Incorporated, and Robert Nicol, Vice President of Corporate 
Affairs, Walmart Canada.

Ron Delia, CEO, Amcor, said, "Amcor welcomes the Golden Design Rules as a 
shared benchmark that will help increase recycling rates and reduce waste in 
the environment. These rules are fully aligned with Amcor's commitments to 
design all our products to be recyclable or reusable by 2025. We are proud that 
so many of our products already comply with these industry-leading standards 
and we continue to innovate the responsible packaging solutions our customers 
need to advance their sustainability journeys."

Galen Weston, Executive Chairman and President, Loblaw Companies Limited, said, 
"The Golden Design Rules offer our industry the clarity and opportunity to 
drive circularity and address plastic pollution. It's our job to lead, partner, 
and apply urgency so these fundamental design changes become the industry norm. 
Smarter systems begin with smarter material choices." 

James Quincey, Chairman and CEO, The Coca-Cola Company, said, "The Coca-Cola 
Company's implementation of the CGF's Golden Design Rules exemplifies the close 
collaboration occurring across the business and key stakeholders to drive 
positive change. Whether it's a local example like our new label-less 100% rPET 
bottle for the I LOHAS natural mineral water brand in Japan or a global goal 
like the new virgin plastic reduction target we set earlier this year, we're 
evolving our packaging and creating solutions to drive circularity."

Alan Jope, CEO, Unilever, said, "The CGF Golden Design Rules are a defining 
moment for our industry as we try to boost recycling around the world and keep 
plastic waste out of the environment. Our members have already developed 
world-class innovations to make sure products are recyclable, but we need to go 
further and faster. These shared standards will help drive better packaging 
design, increase collective action and accelerate progress towards a circular 

The 42 member companies of the Plastic Waste Coalition are: ALDI SOUTH Group, 
Amcor, Barilla, Bel Group, Beijing Hualian Group, Carrefour, The Coca-Cola 
Company, Colgate-Palmolive, Danone, Dairy Farm, Essity, Ferrero, Grupo AlEn, 
Grupo Bimbo, GSK, Henkel, ICA, Jerónimo Martins, Johnson & Johnson Consumer 
Health, Kao Corporation, Land O'Lakes, Lenta, L'Oréal, Loblaw Companies 
Limited, Mars, Incorporated, McCain Foods, Merck Animal Health, Mondelçz 
International, Nestlé, NTUC Fairprice, PepsiCo, Procter & Gamble, Reckitt, 
Refresco, Rewe Group, Sainsbury's, SC Johnson, SIG Combibloc Group, Tetra Pak, 
Unilever PLC, Walgreens Boots Alliance, and Walmart.

About The Consumer Goods Forum's Coalition of Action on Plastic Waste 
The Consumer Goods Forum ("CGF") Coalition of Action on Plastic Waste was 
founded in 2020 with the aim of developing a more circular approach to the 
development and processing of plastic packaging in the consumer goods industry. 
The development of the Coalition builds off the CGF's 2018 endorsement of the 
Ellen MacArthur Foundation's New Plastics Economy. As a CEO-led group of 42 
committed and innovative retailers and manufacturers, the Coalition's vision of 
accelerating progress towards the New Plastics Economy is embodied by its 
central aims for members to work towards implementing impactful measures 
through multi-stakeholder collaborations that will help make circularity the 
norm in the industry. For more information about the CGF's work reducing 
plastic waste, visit 

About The Consumer Goods Forum
The Consumer Goods Forum ("CGF") is a global, parity-based industry network 
that is driven by its members to encourage the global adoption of practices and 
standards that serves the consumer goods industry worldwide. It brings together 
the CEOs and senior management of some 400 retailers, manufacturers, service 
providers, and other stakeholders across 70 countries, and it reflects the 
diversity of the industry in geography, size, product category and format. Its 
member companies have combined sales of EUR 3.5 trillion and directly employ 
nearly 10 million people, with a further 90 million related jobs estimated 
along the value chain. It is governed by its Board of Directors, which 
comprises 58 manufacturer and retailer CEOs. For more information, please 
visit: [].

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Source: The Consumer Goods Forum