Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Monday, August 23 2021 - 19:35
AsiaNet
Vinamilk ramps up R&D efforts to win big globally
HO CHI MINH CITY, Vietnam, Aug. 23, 2021 /PRNewswire-AsiaNet/ --

The Vietnam Dairy Products JSC (Vinamilk) is accelerating R&D efforts to create 
innovative products enriched with local flavours to satisfy global customers' 
diverse tastes. 

With its strategic investment in product development, international expansion, 
and commitment to sustainability, Vinamilk has become the only Vietnamese dairy 
company in the Top 50 global dairy producers[ 
https://en.prnasia.com/releases/apac/vinamilk-jumps-six-notches-among-global-top-50-leading-dairy-companies-318945.shtml] 
in 2021, ranked 36th.

Vinamilk's local touch earns international trust

Vinamilk's R&D efforts have developed customized products tailored to the 
Asian, African and Middle East markets, despite the challenge of limited 
research data in some regions.

Starting with only one infant cereal SKU, the company has since successfully 
developed and established 66 SKUs in multiple markets. One of Vinamilk's 
successful innovative products is the Vinamilk Ridielac infant cereal with 
banana & date flavour. Launched in the Middle East market 5 years ago, this 
infant cereal with a twist of distinctive local flavour has been widely 
received, underpinning the subsequent penetration into the North African region 
upon the shared sentiment towards this delicacy.

The dairy giant has also enriched its African products with vitamin A and 
minerals to help tackle the challenge of vitamin A deficiency. This problem has 
left 42.4% of sub-Saharan African children with an increased risk of childhood 
mortality.

In the Middle East, which makes up 80% of Vinamilk's export revenue, the 
brand's localised Ridielac product is a favourite among locals, especially for 
the variety in flavours that has enabled consumers to switch regularly for 
their babies' daily diet.

In Asia, Vinamilk has introduced sweetened condensed coconut milk in Japan to 
address demands for plant-based milk, while catering to local consumers with 
milk allergy. 

"Our long-term relationship with Vinamilk was built upon accurate and flexible 
export services and high-quality products meeting all Japanese standards. We 
found the newly developed Condensed Coconut Milk impressive, and hold very high 
expectation that it will perform well in this market," said Mr. Jun Hamada, 
Vinamilk's Japanese partner.

The sustaining business strategy that results in growth despite COVID-19

Vinamilk's overseas success significantly contributed by solid R&D team of 
highly qualified personnel with deep knowledge on food regulations in the 
export markets, together with continuous investment in global cooperation. 

Along with local partners including domestic and international nutrition 
research institute cooperation, Vinamilk provides nutritional values that best 
fit the local market.

Since 1998, Vinamilk has recorded significant growth of export markets, 
exported product categories and SKUs. Overseas business currently accounts for 
15 percent of Vinamilk's total revenue. 

With its business strategy and sustainable focus, Vinamilk grew steadily in the 
1st half of 2021 despite COVID-19 challenges, boasting an export revenue of VND 
2,772 billion (US$ 121.5 million), up 13.1% YoY. 

Vinamilk continues to make significant investment for global expansion 

Looking forward, Vinamilk aims further its global reach to serve more 
international markets. The company has announced a joint venture with Del Monte 
- a leading producer and distributor of F&B products in Philippines. The 
strategy to invest extensively in the dairy industry and offer Filipino 
consumers healthy dairy and beverage products that fit their tastes at 
reasonable prices. The joint venture's products are expected to reach Filipino 
consumers in September 2021.

Vinamilk has three factories in the US, New Zealand, and Cambodia and a dairy 
farm complex in Laos. The first constructional phase of the farm complex which 
has a capacity of 8,000 cow heads that produces approximately 44,000 tons of 
milk each year, is expected to be put into operation in the 1st quarter of 
2022. 

About Vinamilk

Founded in 1976, Vinamilk currently owns 16 factories and 13 farms in Vietnam 
and overseas. The company possesses strong R&D competencies with highly 
competent human resources and well-equipped, modern laboratories with VILAS — 
ISO/IEC 17025 certification. 

Media:

Ms. Pham Hong Hanh
+84-28-54-155-555
phhanh@vinamilk.com.vn 

International Business:

Mr. Vo Trung Hieu
+84-28-54-155-555(Ext.102102) 
vthieu@vinamilk.com.vn 

SOURCE Vinamilk

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=398899

   Caption: Vinamilk's innovative products enriched with local flavours

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   Caption: Vinamilk's R&D department contributes significantly to the success 
of exported products

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   Caption: Vinamilk's Export Business Overview

Translations

Japanese