Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, September 01 2021 - 14:23
PR Newswire launches Cision Social Listening in Asia-Pacific
HONG KONG, Sept. 1, 2021 /PRNewswire-AsiaNet/--

PR Newswire announced the launch of Cision Social Listening in the Asia-Pacific 
region today. Cision Social Listening is embedded in the media monitoring and 
analysis platform Cision Communications Cloud(R), with technical and data 
support from Brandwatch, a global leader in deep social media listening and 
digital consumer insights. Brandwatch was acquired by PR Newswire's parent 
company Cision in mid-2021. 

The launch allows users to access the world's largest database of online 
conversations, providing structured and in-depth analysis through leading 
Artificial Intelligence technology to help businesses make the most intelligent 
brand decisions. 

"Our investments in data science and AI will help marketers, communicators and 
researchers better understand conversations taking place on digital channels 
worldwide and apply insights to deliver better outcomes for their business," 
said Abel Clark, CEO of Cision. 

Brands can leverage Cision Social Listening's deep social listening and 
analysis capabilities to better manage brand reputation, evaluate brand 
performance, and identify and manage crises in real time.

1. Brand Reputation Management

Brands can attain a deeper understanding by tapping into conversations from 
Twitter, Facebook, Instagram, YouTube, Reddit, Tumblr, Flickr, and hundreds of 
online forums and review sites. With defined search strings and AI-enabled 
automatic sorting of topic labels, analysis results are highlighted in the 
Topic Wheel. This vastly reduces the time spent by brands manually screening, 
labeling and sorting data and enhances the efficiency of data analysis.

Moreover, Cision Social Listening offers emotion interpretation based on 
sentiment classification, which further increases the accuracy of analysis and 
identifies the true meaning implied in conversations that traditional methods 
cannot capture. 

2. Evaluation of Brand Performance

Cision Social Listening features strong analytics and reporting capabilities, 
aligning communications strategies with business results through measurement 
indicators including audience reach, number of social media mentions, number of 
brand mentions, official website traffic and conversion rates. 

With continuous tracking and analysis, brands can understand what users and 
stakeholders think and talk about, and evaluate changes in the brands, products 
and services, competitors and the entire industry, helping brands effectively 
evaluate their communications campaigns and make intelligent brand decisions. 

3. Crisis Management

In addition to daily customized reports, Cision Social Listening can detect 
peaks and surface trends by populating and processing content automatically in 
the dashboard. As analytics results are updated in real time, a more 
evidence-based approach can be taken during the unfolding crisis.

To learn more about how Cision Social Listening can support your communications 
effort, please visit here[ ]. 

About Cision

As a global leader in PR, marketing and social media management technology and 
intelligence, Cision helps brands and organizations to identify, connect and 
engage with customers and stakeholders to drive business results. PR Newswire, 
a press release distribution network of 1.1 billion influencers, and, 
a one-stop social media management platform, headline a premier suite of 
solutions. In addition, Cision acquired Brandwatch, a social media monitoring 
platform, this year. Cision has offices in 24 countries throughout the 
Americas, EMEA and APAC. 

About PR Newswire

PR Newswire, a Cision Ltd. company, is a leading global provider of news 
distribution and earned media software and services. In conjunction with 
Cision's cloud-based communications product suite, PR Newswire's services 
enable marketers, corporate communicators, and investor relations officers to 
identify key influencers, engage target audiences, craft and distribute 
strategic content, and measure meaningful impact. Combining the world's largest 
multi-channel, multi-cultural content dissemination network with comprehensive 
workflow tools and platforms, PR Newswire powers the stories of organizations 
around the world. PR Newswire serves tens of thousands of clients from offices 
in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. 
Visit for more information.
SOURCE: PR Newswire

Image Attachments Links:


   Caption: Topic Wheel


   Caption: Emotion Volume


   Caption: Total volume


   Caption: Mention volume over time


   Caption: Peak detection & Alerts setting