Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, September 17 2021 - 20:59
#WeToo launches movement to bring leading businesses and individuals into the fight against child abuse
GENEVA and PARIS, Sept. 17, 2021 /PRNewswire-AsiaNet/--

#WeToo, the world's first global organisation to eradicate child abuse, 
launches today. It will bring together leading businesses and individuals to 
raise funds and awareness to help tackle the growing abuse of children 

UNICEF and the World Health Organisation estimate that every year 55 million 
children in Europe – and about a billion worldwide – are the victims of 
physical, sexual, or psychological abuse or neglect. That is more children than 
the population of Europe being abused globally.

While both governments and NGOs such as UNICEF have done much to tackle child 
abuse, the problem is still growing, made worse by the COVID pandemic. #WeToo 
aims to bring the private sector's dynamism and resources into the work of 
ending child abuse.

It will do so in three ways:

1. Raise money: the fight against child abuse is under-funded. Individuals and 
leading businesses can help correct that. 

2. Distribute effectively: it is not enough just to raise money; we also need 
to get it to those who can use it most effectively and quickly. The #WeToo 
expert committee will choose projects to fund worldwide according to impact and 
quality. All donations will be distributed, monitored and publicly reviewed 
every 6 months with interim reviews to ensure milestones are achieved on time 
by use of the latest blockchain technology from Concordium. 

3. Campaign for action: we, too, can do our best raise awareness of not just 
the problem, but also the solution. The further up the public agenda child 
abuse goes, the more likely that society, including governments, is to act.

The movement's first event takes place on October 16, 2021, with a global DJ'ed 
yoga event hosted by Stewart Gilchrist and Friends, with sessions being held in 
the Himalayas, London, Paris, Bali, Copenhagen, Shanghai and New York.

"Children's voices need to be prioritized and heard, not silenced. It is timely 
and appropriate that adults unite and commit to stopping child abuse, and I am 
so delighted that leading figures in the private sector have offered to help us 
solve this pressing and urgent global child abuse crisis. This is just what is 
needed to improve the outlook for our children," said Hanna Dam-Stokholm, 
#WeToo's founder.

#WeToo has already agreed to work alongside one of the world's leading 
professional service providers Ernst & Young, Live Nation, the world's leading 
live music promoter, and Concordium, the leading blockchain company.

The organisation's campaign plan has been drawn up by the #WeToo Expert 
Committee, comprising some of the world's best child protection experts, such 
as Dr Pierre Levy-Soussan, an expert at the French Tribunals and international 
child protection expert, and Dr Rasmus Kjeldahl, Director of the Danish 
children's NGO "Børns Vilkår."

#WeToo already has in place an exciting agenda of forthcoming events, 
campaigns, alliances and concerts, more details of which will be released at a 
later date.

About Hanna Dam-Stokholm

Senior expertise from the logistics sector and in launching and building luxury 
brands globally (A.P.Moller-Maersk, Estee Lauder, KAO...). Activist, determined 
to stop ignorance of child abuse and conjugal violence.

#WeToo contact: 
Maribel Conti 
Press Officer 
6 Rue de la Rôtisserie, 1204 Genève, Switzerland 
15 Rue Danielle Casanova, 75001 Paris, France

Source: #WeToo