Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Friday, October 01 2021 - 14:52
American Standard launches the American Standard Design Award (ASDA) Competition for tertiary design students in Asia-Pacific
SINGAPORE, Oct. 1, 2021 /PRNewswire-AsiaNet/ --

-The ASDA seeks to provide a platform for design students to showcase their 
potential by addressing real-world design challenges in the new normal 
LIXIL, the maker of pioneering water and housing products, is excited to 
announce the launch of the American Standard Design Award (ASDA) 2022. 
Organized by American Standard for students in the region, the competition aims 
to bring the design community across the Asia-Pacific (APAC) together to 
develop purposeful function that is inspired by the next generation of 

At the heart of the ASDA is the single proposition to embrace purposeful and 
thoughtful design to enhance hygiene standards while providing solutions to the 
ever-changing needs of consumers, from space maximization to comfort and 
convenience. With this in mind, the theme of this year's competition is 
Purposeful Design - Transforming the Way We Live. 

The competition seeks to promote the user-centric design philosophy that guides 
the American Standard brand in delivering dependable bathroom solutions that 
combine thoughtful designs and innovative technologies. The ASDA allows 
students to showcase their craft and introduce the concept of a purposeful and 
thoughtful design through innovations that address daily consumer issues.

"American Standard, one of LIXIL's portfolio global brands, has an unmatched 
legacy of quality and innovation for over 140 years. Through its brand 
philosophy of designing innovative and purposeful bathroom designs, we decided 
to create a platform for budding designers of the future to be able to showcase 
their creativity and innovation. The ASDA will allow the design community to 
collaborate, push boundaries, and create solutions that meets the needs of an 
ever-evolving world," expressed Antoine Besseyre Des Horts, Leader, LIXIL 
Global Design, Asia.

The ASDA 2022 is open to Year 2 tertiary design students from 8 countries 
across APAC – namely Australia, Cambodia, India, New Zealand, Philippines, 
Singapore, Thailand, and Vietnam. The competition will run from September 2021 
when the submission period opens and will end in March 2022 with the 
announcement of the regional ASDA winners.

Driven by insights of current and future challenges, the ASDA is structured 
into two categories that reflect emerging lifestyles trends of urbanization and 
health & well-being. The two categories are the Residential Bathroom Space 
Design and Hospitality Bathroom Space Design. To qualify for the awards, 
students from the region are required to design bathroom spaces that not only 
feature inviting aesthetics but are integrated with functionality that fulfills 
the user's needs. 

The key driving motivation lies in a desire to solve practical problems with 
thoughtful solutions. With limited living spaces, designers will have to 
optimize and create multi-functional spaces in homes without compromising on 
living and work spaces. As the world shifts into the new normal, there is a 
heightened awareness and enhanced requirements for better health and hygiene 
standards in shared facilities. 

The entries will be judged at 2 levels – National Level and APAC Level. At the 
national level, a national judging panel made up of local architecture and 
design luminaries from each country will evaluate entries received from local 
participants. First prize winners for each category in each country will then 
proceed to the APAC competition round and will be judged by regional judging 
panel for the grand prize.

For more information about the design competition and a way to be part of an 
impactful movement that can make a difference to consumers' lives, please visit 
the ASDA website at (

As one of the most iconic brands in sanitary ware, American Standard has earned 
the trust of its customers by constantly delivering style, quality and 
reliability to their bathrooms. Today, backed by more than 140 years of 
pioneering legacy, American Standard continues to raise the bar in delivering 
dependable bathroom solutions that combine thoughtful designs and innovative 
technologies to create inviting bathroom spaces offering ultimate hygiene, 
comfort and convenience.

LIXIL makes pioneering water and housing products that solve everyday, 
real-life challenges, making better homes a reality for everyone, everywhere. 
Drawing on our Japanese heritage, we create world-leading technology and 
innovate to make high quality products that transform homes. But the LIXIL 
difference is how we do this; through meaningful design, an entrepreneurial 
spirit, a dedication to improving accessibility for all, and responsible 
business growth. Our approach comes to life through industry leading brands, 
including LIXIL, GROHE, American Standard, INAX, and TOSTEM. Over 70,000 
colleagues operating in 150 countries are proud to make products that touch the 
lives of more than a billion people every day.

LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for 
LIXIL's portfolio of businesses