Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, October 14 2021 - 18:00
Swiss-Based 1275 Offers Fully Traceable Fine Wine Collections
GENEVA, Oct. 14, 2021 /PRNewswire-AsiaNet/ --

Ground-Breaking Service Ushers in New Era of Transparency for Collectors

1275 Collections, the technology-driven fine wine business, today announced the 
launch of a ground-breaking new service, offering fully-traceable fine wine 
collections for discerning enthusiasts. 

1275's end-to-end solution involves designing personalised fine wine 
collections, backed by unrivalled data and documentation on each bottle's 
history and the conditions it was exposed to from day one.

The 1275 process begins by exclusively sourcing wines directly from the world's 
most coveted estates. Its "Internet of Bottles" (TM) process then protects the 
wines and documents their journey to 1275's state-of-the-art wine vault in 
Switzerland, and throughout their time in storage.

In an industry first, 1275's new mobile app enables its collectors to scan a 
chip on their bottles to view their entire history, including temperature 
charts, since the day they left the vineyard.

The 1275 mobile app's thoughtfully designed interface also enables users to:

- View their collection by vintage, region and type 
- Stay up-to-date with the latest critic ratings, tasting notes, and drinking 
- Monitor how their collection's value is growing – through a direct feed from 
Liv-ex, the fine wine marketplace.

With its sharp focus on the needs of collectors, 1275 has designed a 
comprehensive solution that marks the beginning of a new era of transparency 
and accountability for the fine wine industry.

Denis Houles, CEO of 1275 said: "We believe that great wines deserve respect, 
and that collectors deserve transparency on what they are buying. Our 
traceable, end-to-end solution eliminates the risk of fakes and wines damaged 
by improper transport and storage conditions. It means our collectors' bottles 
should command a growing premium over time vs the same wines in the secondary 

ABOUT 1275: 

1275 Collections builds fully traceable fine wine collections. It is backed by 
a talented, multidisciplinary team with a shared conviction: that great wines 
deserve to be handled with respect.

1275 was founded by Denis Houles, CEO, who has decades of experience as a 
successful fine wine professional and entrepreneur. Denis previously founded 
Claret Club, which hosted hundreds of prestigious fine wine events for C-suite 
executives in London, Paris and Geneva. Its sister company, Claret Club 
Cellars, built fine wine collections for members.

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SOURCE: 1275 Collections