Country for PR: United States
Contributor: PR Newswire New York
Friday, October 15 2021 - 05:31
First-Ever Vietnamese Automaker VinFast Selects LA Auto Show(R) to Enter the North American Market
LOS ANGELES, Oct. 15, 2021 /PRNewswire-AsiaNet/ --

-- Vietnam's First Global Automobile Manufacturer to Debut All-New 
Zero-Emission Vehicles at 2021 AutoMobility LA(R)

The Los Angeles Auto Show(R) (LA Auto Show(R)), the leading auto and lifestyle 
in-person event, announced today that VinFast -- Vietnam's first global 
automaker -- will launch its brand and products at AutoMobility LA(R). 
Following LA Auto Show's annual industry and media gathering, the public will 
have an opportunity to discover and experience Vietnam's best-selling vehicles 
up close for the very first time in North America.

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Held in the top car-buying and zero-emission vehicle market in the United 
States (according to JD Power 2021), LA Auto Show remains an unparalleled 
destination for new automakers to launch their brands and products in North 
America. AutoMobility LA and LA Auto Show continue to provide startup and 
legacy automakers convenient and effective channels for reaching target 
audiences including investors, influencers, media, policymakers, and shoppers. 
Every new brand entering the North American market has leveraged auto shows; 
VinFast is the latest in a history of what have become well-known brands to 
leverage LA Auto Show's platform to introduce products to the American public. 

"Los Angeles and the LA Auto Show have always been at the epicenter of 
automotive and transportation innovation," said Lisa Kaz, CEO and owner of the 
LA Auto Show. "That's why startups like Karma, Rivian, and now VinFast, have 
chosen our global platform to launch their brands and engage audiences 
creatively, effectively, and experientially. We continue to offer new and 
legacy companies the ideal channels for them to unveil, showcase, and demo 
their latest innovations." 

In addition to VinFast, several new automakers will debut at this November's LA 
Auto Show, including Southern California-based Fisker Inc., Mullen, and 
SONDORS. Always ahead of the curve, this year's AutoMobility LA and LA Auto 
Show are set to spotlight electrification -- the greatest trend to transform 
the global automotive industry in more than a century. Recognizing local 
consumers' growing interest in electric vehicles, the 2021 LA Auto Show will 
feature test drives around the venue as well as an all-new indoor EV Test Track 
-- powered by Electrify America.

Ms. Le Thi Thu Thuy, Vice Chairwoman of Vingroup, shared: "Global demand for 
quality EVs drives our endless efforts to create high-quality products for 
everyone. We have made vigorous investments and conducted extensive market 
research to create premium EVs that will satisfy the desires of global 
customers. The LA Auto Show's early support of the EV market and unique ability 
to inform influencers and consumers about electrification makes it the right 
venue to introduce our brand to North American market."

Sprawled across one million square feet of indoor and outdoor space, the 2021 
LA Auto Show will showcase a diverse mix of cars, SUVs, and trucks -- including 
electric, gas, hybrid, and hydrogen models for enthusiasts, influencers, and 
shoppers to discover, experience, and test drive in person.

The 2021 LA Auto Show opens its doors to the public Nov. 19-28 at the Los 
Angeles Convention Center. Tickets are now on sale and available for purchase ( 
) at Before doors open to the public, the LA Auto 
Show will host its media and industry days, AutoMobility LA, also taking place 
at the Los Angeles Convention Center, from Nov. 17-18. 

For additional information on AutoMobility LA and the LA Auto Show, including 
media and industry credentials please visit: and

AutoMobility LA and the LA Auto Show will be operated in full accordance with 
all safety protocols required by the Los Angeles County Department of Public 

About the Los Angeles Auto Show (LA Auto Show(R))
Founded in 1907, the Los Angeles Auto Show (LA Auto Show(R)) is the first major 
North American auto show of the season annually and is widely recognized as one 
of the most influential shows globally. Reflective of its location, the show 
celebrates the love affair Angelenos have with their cars and offers a global 
platform to industry technology and innovation, synonymous with California. The 
show runs for 10 full days over the Thanksgiving period and is a must-attend 
destination for many industry influencers, car enthusiasts and families wanting 
to enjoy a day out over the holiday season. Held annually at the Los Angeles 
Convention Center, the LA Auto Show contributes several hundred million dollars 
to the local economy, stimulates the local job market and is the number one 
revenue generator for the LA Convention Center. In 2021, the media and industry 
days, AutoMobility LA, will take place on November 17-18 and will include a 
range of groundbreaking industry announcements and reveals. Doors will open to 
the public November 19-28. LA Auto Show is endorsed by the Greater LA New Car 
Dealer Association and is owned and operated by ANSA Productions. To receive 
the latest show news and information, follow the LA Auto Show on Twitter ( 
), Facebook ( 
) or Instagram ( 
) and sign up for alerts at

Companies interested in participating in the upcoming LA Auto Show media and 
industry days or the consumer show, please contact Terri Toennies, President of 
the LA Auto Show at 

SOURCE Los Angeles Auto Show

CONTACT: For press inquiries, email Kat Kirsch at