Country for PR: China
Contributor: Xinhua News Agency
Friday, October 22 2021 - 22:42
Zaozhuang in Shandong promotes all-for-one tourism through rural tourism demonstration
ZAOZHUANG, China, Oct. 22, 2021 /Xinhua-AsiaNet/--

At a recent news conference held by the Information Office of Zaozhuang 
Municipal People's Government, it was disclosed that 5.823 million tourists 
visited Zaozhuang in the first half of this year, generating RMB 4.4 billion in 
tourism revenue. Over recent years, Zaozhuang has spear-headed all-for-one 
tourism by enthusiastically promoting rural tourism, and has thrown its support 
behind a new business model integrating culture and tourism. These strategies 
have achieved remarkable results.

Lizhuang, also in Fengmao, is a resettlement village for people from reservoir 
areas. In the past, the villagers here have lived off farming and fishing. With 
the revitalization of rural areas, a professional tourism cooperative has been 
established in Lizhuang, and a folk courtyard cluster area demonstrating local 
culture has begun to take shape: The stone mill enables visitors to sample and 
buy various tofu dishes; at the oil mill visitors can experience the process of 
squeezing plump peanuts into pure peanut oil; the hot pepper yard processes hot 
red peppers into various pickles, which have become top-selling tourist 
products; the stir-fried Lizhuang spicy chicken leaves a lasting aftertaste; 
the calabash yard invites visitors to drink tea, listen to drum music and watch 
plays performed by villagers. A series of themed settings have really livened 
up every yard, and today, Lizhuang has become a well-known model village for 
rural tourism. 

Yicheng District in Zaozhuang is the famous Hometown of Chinese Pomegranates 
with the largest collection of pomegranate germplasm resources in China. The 
Guanshi Pomegranate Garden here is widely reputed. In recent years, Yicheng 
District has focused intently on the development of the pomegranate bonsai 
industry and other pomegranate products, pomegranate culture and local 
traditional advantages. There are now more than 200 pomegranate bonsai 
enterprises in the district, employing more than 4,000 people. The annual sales 
volume of pomegranate bonsais is around 500,000 units, with a turnover of RMB 
500 to 800 million. Yicheng District has also seen the development of more than 
20 pomegranate by-product business opportunities, namely juice, wine, tea, oral 
solutions, cosmetics, and so on. There is continuing focus on the development 
of pomegranate tourist attractions, and it is proving to be a great success. 

Source: The Information Office of Zaozhuang Municipal People's Government

Image Attachments Links:


   Caption: The Jiuquhuahai scenic spot beside Yanma Lake in Fengmao, Shanting 
District, Zaozhuang has become a popular tourism destination.


   Caption: The Intangible Cultural Heritage Training Center in Lizhuang is a 
popular attraction, and it provides a platform for villagers' handicrafts to be 
displayed, and a place where they can demonstrate their artisan skills.


   Caption: Yicheng District is vigorously developing the pomegranate industry 
and promoting integrative development to contribute to rural revitalization.