Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Friday, October 29 2021 - 18:56
PR Newswire Launches Inaugural ESG Communications Handbook in APAC
HONG KONG, Oct. 29, 2021 /PRNewswire-AsiaNet/ --

PR Newswire today released its ESG Communications Handbook, the company's first 
whitepaper dedicated to Environmental, Social, and Governance communications in 

This handbook, which is a resource for investor relations professionals, public 
relations professionals and board secretaries, covers the importance of ESG and 
information disclosure by listed companies, shares how companies can develop 
effective strategies and offers best practices on communicating ESG activities 
to the media.

Download the PR Newswire's ESG Communication Handbook here(

ESG initiatives can shape and influence investors and the public's perception 
of brands. In recent years, more listed companies are starting to pay attention 
to crafting ESG strategies and publishing data. The pandemic has accelerated 
interest in this burgeoning field, with more companies showing their commitment 
to areas such as sustainability, corporate social responsibility, and 
diversity, equity and inclusion (DEI).

In the first half of 2021, PR Newswire distributed a growing number of press 
releases related to topics such as climate change and carbon neutrality across 
the APAC region. The number of releases distributed increased from 23 in 
January to 284 in June. Industries that are more active in ESG communications 
include energy, business technology, industrial automation, 
health/medical/biotech, consumer products and retail, and finance and 

Click here( 
to download PR Newswire's ESG Communications Handbook or start with the key 
takeaways below.

Ten pointers:

The ESG Communications Handbook shares ten pointers on how brands can develop 
effective strategies. They include having employees as ESG ambassadors, who are 
excited to advocate for their company, as well as considering the long-term 
benefits of socially responsible efforts. One of them is having a robust 
workforce strategy that improves employee engagement and attracts high-quality 
talent, which boosts productivity and leads to a virtuous cycle of higher 

Eight trendsetters:

How are companies leading the way when it comes to ESG communications? Some 
have set standards in the quality of sustainability disclosures, while others 
have linked senior executive bonus payouts to the attainment of ESG goals, and 
improved employee benefits in the wake of a pandemic. The handbook shares best 
practices from eight global companies from the investment, technology, consumer 
electronics, finance, manufacturing, and energy industries. 

Three strategies:

PR and IR professionals can establish a strong ESG communications strategy by 
consistently integrating it in their daily management and operations. We find 
out best practices from two leading companies, Microsoft and Ping An Insurance 

Eight types of content:

Over the past two years, PR Newswire has distributed a growing number of 
ESG-related press releases in Asia-Pacific. We identified eight common types of 
press releases to help brands craft news angles for their news. These include 
announcing key wins at industry awards, and sharing results of initiatives such 
as building environmentally friendly factories and introducing green solutions. 

Rounding out the handbook, we invited two IR professionals to share their 
insights into ESG communications. Dr Eva Chan, Founding Chairman and Fellow 
Member of Hong Kong Investor Relations Association. She says: "With regard to 
sustainability reporting, I would like to see more companies not only highlight 
positive aspects of their performance but also negative aspects such as where 
they have missed targets. I think The Stock Exchange of Hong Kong (HKEX)'s 
'comply or explain' regulations will go some way to addressing this issue."

Richard Sheng, Secretary of Board of Directors and Brand Director at Ping An 
Insurance (Group) Co. of China Ltd., a company dually listed on the HKEX and 
the Shanghai Stock Exchange, says, "ESG is an important tool for financial 
enterprises to support societal progress. Ping An strives for transparency, 
openness, timeliness and credibility in the disclosure of ESG information. We 
will continue to share our ESG practices with investors, customers, the media, 
and governments to help investors make informed decisions."

For more trends and best practices on developing an effective ESG 
communications strategy, download PR Newswire's ESG Communications Handbook 

About PR Newswire

PR Newswire, a Cision Ltd. company, is a leading global provider of news 
distribution and earned media software and services. In conjunction with 
Cision's cloud-based communications product suite, PR Newswire's services 
enable marketers, corporate communicators, and investor relations officers to 
identify key influencers, engage target audiences, craft and distribute 
strategic content, and measure meaningful impact. Combining the world's largest 
multi-channel, multi-cultural content dissemination network with comprehensive 
workflow tools and platforms, PR Newswire powers the stories of organizations 
around the world. PR Newswire serves tens of thousands of clients from offices 
in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. 
Visit for more information.

SOURCE PR Newswire

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   Caption: PR Newswire's ESG Communications Handbook


   Caption: ESG-related press releases (Jan - Jun 2021)