Country for PR: China
Contributor: Xinhua News Agency
Wednesday, November 17 2021 - 13:21
Unlimited creativity on cloud -- Online Hangzhou Cultural & Creative Industry Expo Gathers Global Ideas, Boosts Exchanges
HANGZHOU, China, Nov. 16, 2021 /Xinhua-AsiaNet/--

A global cultural exchange event has been held in eastern China's Hangzhou 
city, where creative ideas from around the world met "on the clouds". On Nov. 
8, the 15th Hangzhou Cultural and Creative Industry Expo, which was held in a 
different way against the backdrop of the pandemic, closed. With the theme of 
"Creative Hangzhou, Connecting the World -- Culture Leading a Better Life", 
this year's expo adopted the combination of online and offline exhibitions to 
show over 3,000 cultural brands and enterprises from more than 30 countries and 
regions including the United Kingdom, France, Italy, Poland, Japan, the 
Republic of Korea and Thailand. More than 200,000 pieces of Chinese and 
overseas cultural products were displayed in the online venue, which attracted 
190 million views. It was a grand event of global cultural exchange and 
integration, according to Hangzhou Municipal Government.

"Cloud" brings "digital wings" to cultural industry

Under the background of epidemic prevention and control, this year's expo moved 
offline exhibition online. Instead of making an appointment or buy tickets, 
citizens could "cloud travel" the two major exhibitions featuring creativity 
and craftsmanship on TikTok.

According to Meng Wenbo, co-chairman and CEO of Dongjia, an e-commerce platform 
focusing on craftsmanship, an online expo has eliminated the limitations of 
offline exhibitions, opened up new ways of visiting exhibitions and new scenes 
of cultural infiltration. At the same time, the integration of online 
exhibitions and sales also helps businesses to continue to operate well in the 
context of epidemic, and truly brings a "never-ending cultural fair" to 
cultural lovers. The themed venue under the name "Song Yun Jiang Nan", 
featuring the spirit of Song Dynasty in eastern China, focused on attracting 
cultural and creative professionals, craft designers, new craftsmen and other 
professional groups. During the exhibition, a large number of creative products 
that reflected Chinese traditional culture, such as tea set gift box and blue 
and white porcelain made their debut and became instant hits.

After more than a decade of development, the expo has become a "cultural golden 
name card" of Hangzhou, known as one of China's four key comprehensive cultural 
exhibition activities. According to reports, though under the background of the 
epidemic, Hangzhou's cultural industry still achieved 228.5 billion yuan (about 
35.7 billion U.S. dollars) in added value last year, up 8.2 percent year on 
year, and the comprehensive development strength of Hangzhou's cultural 
industry ranks among the first ranking of large and medium-sized cities in 
China. Since the beginning of this year, Hangzhou's cultural industry has shown 
a strong development momentum. In the first three quarters, the added value 
reached 190.1 billion yuan, an increase of 10.3 percent year on year, and the 
growth rate of digital content industry reached as high as 12.8 percent.

Digital technology has gained integrated application and innovation in the 
field of cultural industry, thus providing "core" support for cultural industry 
on the "cloud". At this year's expo, over 3,500 online exhibitors and brands 
participated, and nearly 240 theme live broadcasts, special auctions and other 
activities were held. Citizens could buy global cultural products without 
leaving home. The event has showcased latest achievements in the development of 
Chinese cultural industry to domestic and overseas merchants on all fronts, 
strengthened international cultural industry exchanges and cooperation, and 
further enlarged the influence of the Hangzhou expo.

"Cultural expo of ideas" brings everlasting cultural splendor

Hangzhou Cultural & Creative Industry Expo is a creative exhibition of life 
aesthetics, a grand event of economic and cultural exchanges, a platform for 
in-depth collision of ideas and a front for industry foresight. During this 
year's expo, several latest research results of industry development index were 
released to further enhance the brand influence of an "expo of ideas". 

At the Cultural Industry Summit, Xiong Chengyu, a foreign academician of the 
European Academy of Sciences and director of the National Cultural Industry 
Research Center of Tsinghua University, published the Development Index and 
Evaluation Report of China's Digital Content Industry (2021) online, and 
evaluated the development index of China's digital content industry from five 
aspects: industrial scale, social contribution, value creation, development 
environment and industrial competitiveness. According to the research index, 
Hangzhou ranks among the first tier in the development of digital content 
industry in China and is the representative city in the industrial circle of 
the Yangtze River Delta.

According to Xiong, Hangzhou, with its good industrial infrastructure, is an 
important city in China's digital economy. Hangzhou not only pays attention to 
the cultural industry itself, but also goes hand in hand from supporting 
policies and industrial cluster development. Therefore, Hangzhou's digital 
content fields such as animation, games, e-sports, film and television are 
developing well. In addition, digital content has been integrated into all 
aspects of social life, spanning national boundaries and fields. He hoped that 
Hangzhou will bring original digital content with Chinese characteristics to 
users all over the world.

Wu Xiaobo, a Chinese financial writer, said that Hangzhou has always been a 
consumer city throughout history, and young people are the most important 
reason why Hangzhou's cultural industry can maintain a strong development 
momentum. In all cultures, young people are the most important participating 
force and fermentation factor. Especially in recent years, the net inflow rate 
of talents in Hangzhou continues to rank first in China, which brings rich 
cultural industries and strong consumption capacity to Hangzhou.

Source: Hangzhou Municipal Government

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   Caption: The 15th Hangzhou Cultural and Creative Industry Expo