Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, November 26 2021 - 12:15
Proudly Presenting Accor Stadium
SYDNEY, Nov. 26, 2021 /PRNewswire-AsiaNet/ --

Global Hotel Giant Signs Seven-year Accor Stadium Deal in Sydney 

Accor, the largest hotel operator in the Pacific, has won the naming rights for 
Stadium Australia, with the iconic venue in Sydney Olympic Park to begin the 
transition to Accor Stadium from today.  

Accor Stadium is one of the world's most exciting and diverse entertainment 
venues in the region and was the centrepiece of the Sydney 2000 Olympic and 
Paralympic Games. With a capacity to hold concerts for 100,000 spectators and 
over 80,000 people for seated sporting events, the stadium has hosted the 
world's best in entertainment. This has included global acts such as Adele, 
AC/DC, Ed Sheeran and Taylor Swift, and sporting events like State of Origin, 
National Rugby League Grand Finals, FIFA World Cup Qualifiers, and Bledisloe 
Cup and British and Irish Lions rugby Test matches.

Accor Stadium will host the Australian national women's football team the 
Matildas against USA in front of an anticipated record crowd on Saturday 27 

Minister for Sport Natalie Ward said the NSW Government was delighted to 
partner with Accor as the stadium's naming rights sponsor.

"NSW is open for business and we are thrilled our local fans, along with 
interstate and international visitors, will be able to experience fantastic 
sporting and entertainment venues like Accor Stadium," Mrs Ward said.  

"Accor Stadium will have an important role to play in NSW in 2022 and beyond 
and I can't wait to see the seats filled again by those enjoying the experience 
of a large-scale live event."

Accor Stadium will soon feature one of the world's largest LED video screens at 
1200sq metres. This screen is just one of many new enhancements that will 
improve the spectator and fan experience, and will be a unique signature of 
Accor Stadium.    

Simon McGrath, CEO of Accor Pacific, said that it was a natural partnership for 
the leading hotel operator, expanding on Accor's promise to give customers and 
loyalty member's memorable experiences beyond their hotel stay.   

"Accor is dedicated to creating incredible customer experiences, and Accor 
Stadium firmly aligns with this vision.  We are immensely proud of this 
partnership, which is an investment in limitless experiences that bring people 
together, from world-class concerts, to sporting and family events," said Mr 

"This commitment also expresses our support for tourism, hospitality, events 
and travel, which play a vital role in our culture."

Mr McGrath said Accor Stadium would complement ALL-Accor Live Limitless, 
Accor's award-winning loyalty program, and bring many benefits to members, 
"Importantly, Accor Stadium will give us the opportunity to showcase our 
impressive portfolio of hotel, apartment and resort brands and the very best of 
our loyalty program ALL - Accor Live Limitless ( )." 

"ALL-Accor Live Limitless promises to give loyalty members world-class 
experiences beyond our hotels. We will offer members exclusive 
money-can't-buy-experiences across Accor Stadium's events program.  Together, 
with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis 
brands, and with the launch of Accor Stadium, the precinct will enable people 
to enjoy the best in hospitality and live entertainment," commented Mr 

Stadium Australia CEO Daryl Kerry said the venue had already welcomed more than 
30 million fans since it opened in the lead-up to the 2000 Olympic and 
Paralympic Games and it was now set for an exciting new era as Accor Stadium.

"We are delighted to partner with Accor as we welcome people back to watch 
world-class sport and entertainment events," Mr Kerry said. "Accor Stadium will 
also play an important role in our community hosting a range of business, 
community and cultural events in the various function rooms and spaces inside 
the stadium."

Accor opened a Novotel hotel in Sydney's Darling Harbour 30 years ago and now 
has 395 hotels, resorts and apartments and 18,000 team members in the region. 
Accor has a long-term commitment to supporting sport, tourism and culture in 
the Pacific, and partner with the AFLW, AFL, NRL, NSWRL and Netball Australia. 

ALL – Accor Live Limitless is a lifestyle loyalty program that goes beyond 
hotels and offers. It delivers members truly spectacular experiences and 
rewards. ALL members will have the ability to redeem their Reward points for 
tickets to some of Australia's most sought-after sporting matches and 
entertainment and will receive exclusive invitations to redeem Reward points 
for Limitless Experiences, which include access to the ALL private luxury suite 
with some of the best views of the field. 

To learn more about ALL - Accor Live Limitless, go to

Accor brands include: SO/, Sofitel, MGallery, Art Series, Pullman, Swissotel, 
Movenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, 
BreakFree, ibis, ibis Styles, ibis Budget. 

Source Accor Pacific

Image Attachments Links:


   Caption: Presenting Accor Stadium


   Caption: Accor Stadium at Sydney Olympic Park


   Caption: Accor Stadium L-R Simon McGrath (Accor Pacific CEO), Renae Trimble 
(Accor Pacific CCO), Kerrie Mather (Venues NSW CEO), and Daryl Kerry (Stadium 
Australia CEO)


   Caption: Presenting Accor Stadium L-R Renae Trimble (Accor Pacific CCO), 
Simon McGrath (Accor Pacific CEO), Kerrie Mather (Venues NSW CEO), and Daryl 
Kerry (Stadium Australia CEO)


   Caption: Accor Stadium Ribbon Cutting L-R Renae Trimble (Accor Pacific CCO), 
Simon McGrath (Accor Pacific CEO), Kerrie Mather (Venues NSW CEO), and Daryl 
Kerry (Stadium Australia CEO)