Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, December 13 2021 - 20:00
The Festive Season Launches at Mall of the Emirates with a Powerful Message for the Future
DUBAI, UAE, Dec. 13, 2021 /PRNewswire-AsiaNet/ --

-  Visitors can pledge to live a more sustainable life with a unique and 
immersive carbon neutral festive tree installation

-  Supporting the UAE as it rides the crest of a global sustainability wave

The most wonderful time of the year is fast approaching, and Mall of the 
Emirates has launched a unique festive installation that looks firmly to the 
future. Running from now until 25 December, Mall of the Emirates will curate a 
world of joy and adventure for families, shoppers, and mall visitors to immerse 
themselves in.

The centrepiece of the mall's festive spectacle this year is a captivating 
eight metre tall festive tree installation that sends a powerful message to 
Mall of the Emirates visitors and the world. Every hour from 12pm until 
midnight, the carbon neutral LED tree will showcase an impactful display 
centred around climate change and sustainability, with the incredible 
experience highlighting how the community can work together to reduce its 
impact on the environment. 

Visitors will be encouraged to make a commitment to a more sustainable life 
through a unique festive pledge, which will see Majid Al Futtaim plant a tree 
for every pledge made.

Mall of the Emirate's festive season will also include a Festive Market, made 
up of unique vendors serving up a rich range of indulgent festive food 
favourites and delicious beverages. Customers will also be able to purchase 
holiday-themed trinkets, gifts, and items to treat loves ones. 

Michelle Walsh, Senior Director, Marketing and Communication, Shopping Malls, 
Majid Al Futtaim, comments: "The holiday season is a time of giving, marked by  
cheer, generosity, the festive spirit and togetherness. The festive season 
really is a joyful celebration of belonging; one in which friends, families and 
communities are drawn even closer. As a community we all have a role to play in 
supporting and protecting the environment and this year Mall of the Emirates' 
programme of holiday events is firmly rooted in the future. We want to spread 
seasonal cheer and create even more great moments for everyone, every day."

Ibrahim Al-Zu'bi, Chief Sustainability Officer at Majid Al Futtaim – Holding, 
comments: "The UAE is ready to ride the crest of a wave of global progress in 
sustainability, which mirrors our objectives at Majid Al Futtaim. As a leader 
in sustainability, we are continuously looking for ways to reduce its impact on 
the environment and help the world in its sustainability mission. Our 
sustainability journey at Majid Al Futtaim started almost fifteen years ago 
and, in that time, we have made incredible progress. Mall of the Emirates has 
seen a 7% reduction in water usage, 4% reduction in carbon emissions, 32% 
increase in recycling rate and we generate 3M kWh renewable energy. By 
incorporating sustainability into the heart of our festive celebrations this 
year, we are raising awareness of this important issue as we head towards 
becoming Net Positive by 2040."

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Source: Mall of the Emirates