Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, January 21 2022 - 22:00
LONDON Jan, 21, 2022 /PRNewswire-AsiaNet/ --

TODAY, Johnnie Walker, the world's number one Scotch whisky1, launches an 
exclusive Johnnie Walker Blue Label Lunar New Year limited edition. The 
stunning 2022 limited edition design created by Chinese artist Shan Jiang 
celebrates the year of the Tiger.

The intricate illustrations by Shan Jiang are dedicated to the one who never 
walks alone to the one whose steps inspire yours. With imagery paying homage to 
the Tiger as a symbol of strength and progress, and the majestic animal 
depicted with golden wings, recalling the famous Chinese idiom.

The visuals are completed with the Tiger high amongst the mountain clouds, 
ascending towards the modern metropolis a sign of prosperity and progress, 
signifying good fortune for all in the year to come.

Artist Shan Jiang said: "In the last two years we've triumphed over tremendous 
challenges. I used that thought to look to the year ahead with positivity and 
use Chinese mythology and the idea of progress, of always moving forward, to 
inspire my designs and discover ideas from my culture that resonate with 
Johnnie Walker.

"That is why I chose the Tiger with wings for Johnnie Walker Blue Label, it's a 
common Chinese saying. My mother and father immediately came to mind, they have 
always supported me as an artist no matter how things were going, they gave me 
great strength to achieve - like the winged Tiger ascending above the mountains 
to the sky. It gives me energy to think of this and to create something 
beautiful from this idea."

Shan Jiang's intricate illustration is matched by the rare whiskies and 
centuries of craft that creates the rich fruity flavours; perfectly balanced 
smoke found in every bottle of Johnnie Walker Blue Label.

He said: "I like to think that the thought and time that goes into my designs 
echo the craft of Johnnie Walker Blue Label. Inside every bottle of Blue Label 
are rare, handpicked whiskies - each bringing distinctive character. I hope to 
bring that to my work."

Johnnie Walker Blue Label is a velvety smooth and vibrant Scotch whisky with 
layers of fruit, spice and long, lingering smokiness. Only 1 in 10,000 casks in 
our unparalleled reserves of over 10 million maturing Scotch whiskies has the 
richness and character required to intricately craft Johnnie Walker Blue Label, 
including some irreplaceable casks from long-closed "ghost" distilleries.

This limited edition design is available in selected markets globally. Johnnie 
Walker is also launching John Walker & Sons King George V Lunar New Year 
Limited Edition Design and a John Walker & Sons XR 21 Lunar New Year Limited 
Edition Design both beautifully illustrated by Shan Jiang.

About Johnnie Walker:
Johnnie Walker is the world's number one Scotch Whisky brand (IWSR 2019), 
enjoyed by people in over 180 countries around the world. Since founder John 
Walker started in business 200 years ago, those who blend its whiskies have 
pursued flavour and quality above else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, 
Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and 
Blue Label. Together they account for over 14 million cases sold annually 
(IWSR, 2020), making Johnnie Walker the most popular Scotch Whisky brand in the 

About Diageo:
Diageo is a global leader in beverage alcohol with an outstanding collection of 
brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor 
whiskies, Smirnoff and CA(R)roc vodkas, Captain Morgan, Baileys, Don Julio, 
Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock 
Exchange (DEO) and our products are sold in more than 180 countries around the 
world. For more information about Diageo, our people, our brands, and 
performance, visit us at Visit Diageo's global responsible 
drinking resource,, for information, initiatives, and ways to 
share best practice.

Celebrating life, every day, everywhere.

[1] IWSR 2020

Photo -

SOURCE: Johnnie Walker