Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, January 28 2022 - 02:18
CGTN: CMG Forum: Together for a high-tech Winter Olympics
BEIJING, Jan. 27, 2022 /PRNewswire-AsiaNet/ --

China Media Group (CMG), the country's major broadcaster, is joining hands with 
media partners worldwide to deliver the real-time pulse of the Olympic Winter 
Games Beijing 2022 to global spectators with cutting-edge technologies.

CMG, a rights-holding broadcaster of the Winter Olympics, hosted a forum on 
Wednesday in Beijing under the theme of "Together for a high-tech Winter 
Olympics." Representatives of 145 media agencies and international 
organizations from 78 countries and regions attended the event online.

CMG committed to presenting the Games with innovative tech

Shen Haixiong, president and editor-in-chief of CMG, said CMG has been 
committed to using innovative technologies to broadcast the Olympic Games and 
showcase the charm of the Olympics.

CMG live broadcast the Olympic events on its 4K ultra-high definition channel 
for the first time in the world during the Tokyo Olympic Games, Shen said.

"We will firmly remain a practitioner and communicator of media innovation and 
work together with global media partners and cooperate well with the IOC to 
present a splendid, extraordinary and outstanding Olympic Winter Games Beijing 

Beijing Games will change winter sports landscape forever

Thomas Bach, president of the International Olympic Committee (IOC), sent his 
congratulations to the forum via video link, saying "the Olympic Winter Games 
Beijing 2022 will change the landscape of winter sports forever."

He said CMG and CCTV have been "invaluable partners for the IOC."

Oleg Dobrodeyev, general director of the All-Russia State Television and Radio 
Broadcasting Company, said via video that he's impressed by technological 
innovations and new ideas adopted by CMG in reporting the Beijing Games. He 
looked forward to the opening ceremony.

Chinese chef de mission: CMG to show a new chapter in Olympic history

Gou Zhongwen, president of the Chinese Olympic Committee, said he believes CMG 
will show the world an extraordinary Olympic Games and open a new chapter in 
Olympic history.

"[CMG] has kept innovating to update broadcasting technologies and perfecting 
the audiovisual experience of the Olympic Games for the audience," he said.

A joint initiative launched

At the forum, CMG, the Asia-Pacific Broadcasting Union, the Arab States 
Broadcasting Union, the European News Exchange and the Alianza Informativa 
Latinoamericana launched "The Joint Initiative of the First CMG Forum," calling 
for media worldwide to take the Beijing Games as an opportunity to promote 
innovation, undertake their responsibilities and mission, spread the Olympic 
values and encourage human society to move forward hand in hand. 


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   Caption: CMG Forum: Together for a high-tech Winter Olympics