Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, February 22 2022 - 02:32
Mane Kancor promotes sustainable sourcing of Mint by tying up with farmers
KOCHI, India, Feb. 21, 2022 /PRNewswire--AsiaNet/

      More than 7000 farmers are FSA certified under Sustainable Agriculture 
Initiative by Mane Kancor  

    The increased demand for natural and organic products globally during the 
pandemic has been encouraging international producers of mint-based products to 
turn to India as the country produces 85% of the world's mint supply. 
Considering the ever-increasing demand for high-quality mint-based products, 
Mane Kancor Ingredients Pvt. Ltd, one of the largest flavour and fragrance 
companies in the world, is encouraging sustainable supply chains for mint in 
the Flavour & Fragrance Industry. Its pioneering Mint Sustainable programme 
introduced in 2016 is now gaining global attention as it addresses the 
Sustainable Development Goals (SDG's) right from the nursery to distillation. 

    "It all started when we realised that the farmers were shifting away from 
mint cultivation due to continuous increase in cost of inputs- high cost of 
cultivation, reduced productivity, climate change and market fluctuations. It 
increased the cost of production of mentha oil while alternate synthetic 
variants were 25-30% cheaper," says Geemon Korah, CEO, Director, Mane Kancor, 
established in 1969, now part of France-based Mane Group.

    Bringing in modern cultivation practices, the Kochi-headquartered Mane 
Kancor approached the Mint farmers and supported the cultivation right from the 
nursery stage. "We introduced a technology called Early Mint Technology (EMT) 
with the help and guidance of scientists from CIMAP (Central Institute of 
Medicinal and Aromatic Plants)," adds Geemon.

    According to the research done by Mane Kancor, Early Mint Technology (EMT) 
helps farmers increase their yield by 20%, reduce their cost of cultivation by 
20% and the irrigation requirement by 25%. "We are now closely working with 
CIMAP to provide the latest high-yielding and climate resistant planting 
material. CIMAP has developed the latest variety of the crop 'CIM UNNATI' which 
is claimed to increase the yield by 20%," says Geemon. 

    Mane Kancor agronomists have trained around 7000 farmers on sustainable 
agricultural practices and prepared them for certification by a third-party 
auditor under Farm Sustainable Assessment (FSA) programme by Sustainable 
Agriculture Initiative (SAI) platform to provide them access to better markets 
and better prices. All these farmers' fields are geo-tagged and geo-mapped with 
remote sensing & satellite imagery services to ensure traceability of the raw 
materials produced. 

    At field level, Mane Kancor supports local steam distillation plants 
involved in the production of mint oil and improves the distillation 
efficiencies. It also provides direct market linkage to sustainable mint 
farmers by way of Minimum Support Price (MSP) fixed at beginning of each 
season. Apart from the dedicated mint oil and menthol manufacturing facility at 
Bareilly, the company is currently expanding its capacity across its 
manufacturing facilities in India.  Its world-class innovation centre at 
Angamaly hosts expert analytical teams and top-of-the-line technologies who 
conduct research activities on innovations in many natural product segments and 
product development initiatives. It also involves in CSR activities in the mint 
growing belt to support local farmer communities.

    Media contact: 
    Tel: +919995803455 


    Source: Mane Kancor Ingredients Pvt. Ltd.