Country for PR: United States
Contributor: PR Newswire New York
Friday, March 18 2022 - 20:00
Corona Continues Commitment to Protecting Paradise by Hosting First-Ever Global Plastic Fishing Tournament
LONDON, March 18, 2022 /PRNewswire-AsiaNet/ --

--Timed to Global Recycling Day, Corona's global fishing event recycled five 
tons of plastic debris from waters worldwide while aiming to generate a second 
source of income for fisherpeople

Today, on Global Recycling Day, global beer brand Corona revealed the results 
of their first global Plastic Fishing Tournament, a series of events held 
around the world to remove plastic debris from the ocean and raise awareness 
about marine plastic pollution. The events held in Mexico, China, Brazil and 
Israel compensated local fisherpeople for their plastic debris hauls and 
connected fisherpeople in the region with a local recycling center to collect 
and recycle plastic debris found in the ocean aiming to provide a new way of 
generating income.

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As a result of the local efforts, the plastic collected will either be recycled 
or transformed for local communities such as community sculptures, pallets for 
transportation and beachwear merchandise. From North America and South America 
to Asia and the Middle East, more than 150 total community members participated 
in the collection spending more than 15 hours collectively fishing for plastic.

According to the World Economic Forum ( 
), it is estimated that by 2050 there will be more plastic than fish in the sea 
impacting the livelihood of fisherpeople. The pollution of the oceans around 
the world is so alarming that Corona is continuing to find ways to expand 
protection and preservation efforts from the beaches to the sea. Corona's 
Global Plastic Fishing Tournament demonstrates how communities come together to 
help the environment and support the area economically. For the worldwide 
event, Corona and local recycling companies compensated the independent 
fisherpeople who make their livelihood from the oceans, for their hauls and 
time supporting the expedition. In addition, Corona hosted workshops for local 
fisherpeople on environmental initiatives and best practices. These important 
discussions focused on how we all play a role in diverting oceanic waste from 
our waterways.

"Corona's Plastic Fishing Tournament is another step forward in our long-term 
purpose to leave no plastic in nature," said Felipe Ambra, Global Vice 
President for Corona. "At Corona, our environmental commitment is rooted in 
preserving and protecting our oceans and beaches. We feel it is our 
responsibility to protect paradise for generations to come, and we want to lead 
the way and inspire others to do the same."

The first Plastic Fishing Tournament was a brand-led initiative based on an 
internal corporate social responsibility innovation challenge that was piloted 
in Mexico in 2021. Advertising agency, WeBelievers, collaborated closely with 
Corona on the planning and execution of the Plastic Fishing Tournament.

"It is an honor to be able to work for a brand that demonstrates its commitment 
with actions, by creating and developing scalable platforms that have a real 
impact on the lives of people and the planet" said Gustavo Lauria, Co-Founder 
and CCO of We Believers.

What originated as an idea is now a worldwide effort to help recover more 
plastic from the environment than it generates with additional Plastic Fishing 
Tournaments later this year. The effort continues Corona's commitment as the 
first in the beverage industry to become 'net-zero plastic,' which was 
announced in 2021 – reinforcing the different ways Corona is recovering more 
plastic from the environment than it releases into the world. The Plastic 
Fishing Tournament builds on Corona's longstanding commitment to help protect 
the world's oceans and beaches from plastic pollution. To date, Corona has 
conducted over 1,400 clean-ups, engaged over 68,000 volunteers, and collected 
plastic waste from more than 44 million square meters of beach.

About Corona
Born in Mexico, Corona is the leading beer brand in the country, the most 
popular Mexican beer worldwide exported to more than 180 countries. Corona 
Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona 
is a pioneer in the beer industry by being the first to use a transparent 
bottle showcasing its purity and high quality to the world. The artwork found 
on the bottle is painted, highlighting our commitment to quality in our 
packaging and our Mexican heritage. No Corona is complete without the lime. 
Naturally adding character, flavor and refreshment, the lime ritual is an 
integral part of delivering an experience that is truly unique to Corona. The 
brand is synonymous with the beach and celebrates time outdoors. It invites 
people to pause, relax and enjoy the simple pleasures of life. Corona has an 
ongoing commitment to reducing plastics. It has exceeded its mission to protect 
100 islands before 2020, and continues to deploy consistent global clean-up 

SOURCE: Corona